What is Benchmarking?

Ever wondered how the spa down the road are doing in comparison to your business? Whether they are just as busy, if not busier? How much the average treatment revenue is per hour across the competition? Or simply whether your staff are converting retail revenue?

Currently the UK Spa Association encourages its members, and indeed non- members to really drill down into the basic and fundamental information of your operation. 

It  does not matter  how big or small your operation is – what matters is how by interrogating this information we can help you grow and become even more successful.

We look at four key pieces of information:

- Treatment revenue per hour

- Retail revenue conversion

- Treatment room utilisation

- Therapist utilisation.

Every month you will receive a report with a series of useful insights that let you identify where you sit within your competitive set, and potentially how to drive your business forward.

Every month we will then issue a wider set of insights that represent the wider sector.

It goes without saying - The more people who contribute, the more data there is available to you and more valuable it will be.

For more information, simply contact us

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