Courtesy of The Raithwaite Estate Spa, N Yorks

UK Spa Association

News and views from the UK Spa Association

How Generation Z Expectations Will Change the Future of the Spa Industry


- by Franki Johnson


As a result of new technologies, the rise of social media and the sharing economy, the world is experiencing a dramatic industrial to digital shift. Although we are very aware of the shifts taking place around us, leaders tend to leave behind the changing expectations of the workforce.

Generation Z (born 1995-2010) have grown up in a world dominated by Google, Apple and Facebook and are expecting to work for companies that ooze in brand experience and are rich in culture and empowering leadership.

The spa industry offers vast and fulfilling opportunities that fall in line with the characteristics of Generation Z however, many spa organisations are still largely customer focussed and carry poor perception of hours, pay and gruelling tasks. Generation Z have demanding expectations of the workplace, many of which clash with the existing employee engagement models within the spa industry.

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