Courtesy of The Raithwaite Estate Spa, N Yorks
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Maximising wellness solutions

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In an era of hectic, over-connected lifestyles, society is seeing greater emphasis placed on self-care and holistic therapy. More and more individuals seek out activities which will relax them, offer something to take their mind off the everyday hustle and bustle and leave them feeling revived. This trend is not slowing down. As such, the global spa market is projected to grow at the rate of 5.7% between now and 2023. 

Spas cannot fulfil the demand required to sustain their business on treatments alone. Whilst there is evidently no let up in the popularity of one off spa experiences - like romantic breaks, afternoon teas or hen parties – operators would be mistaken if they thought they could rely on these to drive business success. Instead, they must see the value in offering alternative solutions, capitalising on new and innovative services which will engage clients on an ongoing basis. Technology is one area which is helping spas to do just this.   

EMS Training

Only 1 in every 7 people in the UK hold a gym membership and spas are perfectly placed to appeal to a new range of clients who seek something a little different when it comes to keeping active. 

EMS training is a 20 minute full body workout, scientifically proven to improve muscle strength and toning. Originating in rehab and high performance sport, the technology is tailored perfectly to suit both male and female spa members, offering basic movement patterns in a non-sweaty, non-intimidating 1:1 or 1:2 personal training environment. Clients wear a specially designed vest and belt which has a sensor for all eight of the major muscle groups. The electrical current encourages muscles to contract harder for longer, so they spend more time under tension and work at a higher intensity to normal. The result is a more effective whole-body sculpting workout, which helps users to achieve firmer glutes, stronger abdominals and improve their pelvic floor muscles in just a few sessions. 

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There is significant research to show it can also help improve or eliminate lower back pain through specific muscular stimulation programmes which are designed to help with muscle relaxation and rejuvenation. 

Requiring very little space, EMS is an excellent solution for spas to make use of underutilised treatment rooms, introducing incremental revenue opportunities which can significantly improve overall monthly treatment revenue. 

 

Extreme Temperatures

Exposing the body to hot and cold temperatures has been used for centuries in wellness techniques to detoxify the body, facilitate blood circulation and increase muscle tone. Nowadays, spas are coming up with even more sophisticated ways to harness the power of hot and cold.

Cryotherapy

Ice rooms or cold saunas are part of a recent trend in cryotherapy, which aims to impart beneficial effects on the body with the application of extreme cold. Individuals enter a cryochamber chilled to freezing or near-freezing temperatures. The cold acts as a natural biostimulant, encouraging the cell renewal process which results in revitalised skin and strengthened, firmed muscle fibres. Growing in the world of high-performance sport, but now becoming more accessible to the everyday person, it’s an innovative treatment solution for those with a particular interest in recovery. 

Virtual Reality

Virtual Reality (VR) has always been perceived as a hard-core gamer’s dream. However, in recent years, we have witnessed its introduction into some unexpected fields, such as spas, hospitality, and wellness. 

VRinSpa

The most innovative spas are combining VR with their treatments, encouraging clients to sit back and enjoy a multisensory experience. From sipping their favourite drink on the beach to having a beer at a cabin in the woods, they can relax and rejuvenate in a whole new setting, without having to leave the city. VR allows spas to take relaxation to a whole new level.

Overall, if spas are to capitalise on the growing market, stand out within the sector and appeal to new clientele, they need to offer an innovative package beyond the standard day experience. Technology provides ample opportunity for this, with solutions like Cryotherapy, VR and EMS paving the way in innovation. By providing clients with on trend, revolutionary solutions, spas can ensure incremental revenue, drive ongoing business and assist with member retention. 

My honest Spa Journey (including the ups and downs...
I was convinced I was going to die
 

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Sunday, 21 July 2019

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