Courtesy of The Raithwaite Estate Spa, N Yorks
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HUGE PRESS TURNOUT FOR THE PRESTIGIOUS NATIONAL SPA WEEK MEDIA LAUNCH EVENT

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If you haven’t got involved in National Spa Week yet then you need to get your skates on – or else risk missing out on leveraging what promises to be a huge amount of national and regional media coverage on the subjects of spa and wellness over the coming weeks in the run up to National Spa Week itself (10th – 17th September).

The media launch event was very kindly hosted by and held at the stunning Corinthia Hotel & Spa in London, (Wednesday July 25th,), as they are perfectly located on the doorstep of the press community, which helped make it as easy as possible for journalists to attend. And of course – what a beautiful spa to exhibit what the spa industry has to offer!

For anyone who doesn’t know, the purpose of holding a press launch is to get all the key consumer and/or trade publications, and influential journalists together in one place so that you can have quality ‘face time’ to properly showcase your new product, service, idea or whatever it is you are wanting to generate interest about. It’s helpful to aid coverage of press releases that you might be issuing, if journalists are already aware of you.

Journalists’ time is immensely precious and so it is testament to the compelling story we have behind National Spa Week and ‘Celebrating Spa’ that an unprecedented 50 or so journalists turned up to find out about our plans for the week.

Of course there is never any 100% guarantee, but were are extremely hopeful that we will now start being able to position our spas as real, practical solutions and centres of wellness excellence for combating many of the UK’s lifestyle health issues (stress, anxiety, sleep deprivation, digital overload, etc.) and get the industry well and truly up on that public agenda!

So, if you are a spa operator make sure you’ve got in touch with the Spabreaks.com, the official booking partner for National Spa Week, to confirm your special National Spa Week package or deal, and if you are a spa supplier, make sure you’ve got some BIG COMMUNICATIONS plans to make the most of the fact that spa and wellness is going to be top of the UK publics collective mind over the next six weeks!

Finally a huge thank you from us all here at the UK Spa Association to our wonderful National Spa Week partners Spabreaks.com and Lumity Life, for their support and help in making all this happen for us all this year, and of course to Aysun Mut and her team at the Corinthia Hotel & Spa for letting us use their superb facilities for the event. Finally, thank you to ESPA for providing the lovely goody bags for journalists to take away.

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HUGE PRESS TURNOUT FOR THE PRESTIGIOUS NATIONAL SP...
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Tuesday, 25 June 2019

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