Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

BETTER TOGETHER – UK SPA ASSOCIATION & UKACTIVE ANNOUNCE NEW MEMBERSHIP ALLIANCE

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The UK Spa Association (UKSA) and ukactive have today announced a new partnership, offering a new ‘Active Spa’ membership for businesses which provide both spa and fitness services.

The new membership option comes as a result of the growth of the UK wellness industry, with organisations now increasingly embracing a holistic approach to wellness that includes spa, relaxation and fitness.

‘Active Spa’ will offer members the specialist support of both membership bodies in a single affordable package – ensuring members can benefit from expertise in improving reputation, brand awareness and growth across the spa and physical activity sectors.

Key support services across both organisations in the areas of spa and fitness include: health and safety advice, strategic business growth and counsel, discounts on sector events and networking opportunities, public awareness campaigning, benchmarking and much more.

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Raising your Business Profile

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Planning for the festive season can start as early as the previous Christmas for big high street retailers. Of course not as easy for some of us who run small businesses. There are clients to serve and staff to manage. However foreplanning can reap real rewards.

If you have only just come up for air and realised you need to get into the Christmas jingle.

Here are a few ideas to get your staff and your business singing, “Deck the halls with holly.”

First, let’s start with your goals:

  1. Bringing awareness of your services and products you retail, raising your business profile business.
  2. Rewarding your loyal clients. I like the three “R’s”. Reward, Retain, Renew. There is so much value in your existing client base and it's easy to take them for granted.
  3. Increasing your retail sales and customers average spend over the festive season.
  4. Gift vouchers are essential at this time of year.

Festive Selfies

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The Future of Health and Wellbeing is in Our Own Hands

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Why should we learn more about our bodies?

From the beginning of our lives we have learnt the basic essentials of how to survive. Taught to walk, taught to eat and taught to rest. These are the fundamental actions in our daily lives. In our ancestry, pre-historic man would have had to hunt for food, hunt for meat and forage for good vegetables and fruit and then rest, it was our only way for survival.

In today’s world, we have food accessible 24/7 and have ready-meals which eliminate any need for activity like our ancestry which has led to a sedimentary lifestyle. Our energies have been converted to use in on our work, social and family life and we are becoming less active as a result. Those activities rarely require a raised heart beat which is important for our cardio vascular and respiratory systems. Equally now more than ever we are connected to the 24/7 world so it leaves little time for rest and downtime. 

One of the greatest concerns in our life is what we eat! We are eating less nutrient dense foods, which has been replaced by preservatives and man-made additives. Not only does eating less nutrient dense food can lead to physical ill-health but also affects our moods which can lead to weight gain and our ability to be as active.

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How to Reward your Team this Festive Period

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We all love the festive period, and it’s the perfect way to express a thanks to the team at the end of the year for working so hard.

So, what can we do to reward the team?

Getting into the spirit of festive fun, a secret Santa is a great way to celebrate and have the team bond and think about what each other may like or appreciate.

Perhaps you could offer a voucher to a set value to enjoy treatments throughout the year, or a treatment for each to enjoy in January? That way everyone gets to unwind with a relaxing treatment after the silly season, plus team members may pick up tips from each other and learn from each other’s customer service and treatment standard.

You could also introduce some great incentives to boost sales of vouchers, retail items and gift sets throughout December and maybe a reward could be a higher commission, a voucher of their choice when hitting target, and so on.

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Celebrating the Season with a Drink

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Why would you need a Liquor Licence?


Whether you’re creating a promotional evening or just to saying thank you to your existing clients.  Can you do this legally?

In the past, we would openly offer clients a glass of mulled wine, a glass of prosecco without a thought. However, now… Facebook, Instagram, Twitter, and Linkedin are all great ways to promote the festive season.  But, if you advertise your business with a photo of a client drinking in your business or promote a treatment offering a glass of wine (without the relevant license) you could be fined £15,000.00

Promote your business safely

 Contact your local authority and see if you need to apply for a premises licence.

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Christmas Gift Cards

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The Holidays are a magical time for sharing heartfelt wishes with friends and family, gifting presents and enjoying the sound of Christmas carols and the smell of warm gingerbread. However, for spa owners, the Holidays tend to be far more hectic. Throughout most of December, spas are overflowing with appointments, supplies are flying off the shelves and there is hardly any time to exchange warm wishes with every customer.

By now, your spa is already looking festive - the Christmas tree is up, ribbons and baubles are hanging in the windows and Holiday music is playing all day. But when you think about it, your competition is doing the same. What can you do to create a more unique Holiday experience for your spa customers?

The answer is simple - offer festive gift cards. The Versum team has designed a set of ornate, festive-themed gift vouchers, which you can print out and offer to your clients. Besides spreading Holiday cheer, here are some of the benefits you can expect to see from offering them at your spa:

Increased sales

Did you know? Gift cards are one of the most popular stocking stuffers people purchase for their close ones during the Holiday season - and with a colourful and festive design, who can resist getting one? For the undecided present buyer, not knowing what to get for their close one is not a problem, since gift cards can be utilised for any product or service the owner desires. Offering an elegantly designed card at your spa is the safest bet!

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Guest post: Minimoon spa packages for couples

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While plenty of spas focus on pre-wedding pampering packages, don’t forget to capitalise on the minimoon trend by offering a package aimed at couples who have just tied the knot. For the last ten years, the minimoon has been rising in popularity, as couples opt for shorter, cheaper breaks due to time and budget constraints. Here’s how to appeal to newlyweds according to wedding experts Guides for Brides.

Time it right

Ideally you’d be able to offer a minimoon package all year round, but if you want to capture the majority of couples, summer is still your peak time. Extending this offer into late summer and early autumn may also pay dividends, as our 2017 bridal survey revealed that more couples are choosing to tie the knot later in the season.

Throw in romantic extras

The key to turning a standard couples package into a minimoon spa package is to add the romantic extras that newlyweds will be looking for. Including free champagne, rose petals in jacuzzi baths, and candlelit treatments will always go down well, and combining with food is a great way to increase the overall package value. 

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Creating Christmas Gift Ideas to Offer Your Audience

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Ok, so we’re at the November newsletter now, it’s finally safe to start talking about Christmas. It’s time to make sure we are prepared with our offering for Christmas treats and gifts. Have you started thinking about what you can offer?

One of the biggest things for us to put our focus on is gift vouchers. Gift vouchers make such a lovely gift, as we all love a little indulgent treat and some relaxation time. Monetary amounts are obviously handy to offer and gift another, as the recipient can completely choose what they would like to enjoy on their visit. So, making sure we promote these for Christmas gifts will help bring awareness and hopefully more clients and increased income to us.

You could also share a list of your top Christmas product gifts to share with your audience? Luxurious and pampering products to provide an at home spa treat. Set the scene… invite your guest, who’s reading about your treats, in with the picture of a candlelit bath as you discuss the aromas from both the candle and bath product form your skin and body care range.

Another great idea, if you offer retreats or programmes and packages, is to promote the benefits of these for a Christmas treat idea. Becoming more and more popular, people are starting to realise the huge benefits of that time out spent refocusing mind and improving well-being. I held a Relaxation Retreat in Southern France at the beginning of October and some of the words used in feedback were that it was life-changing, that it had made such a positive impact, that they realised they need to be proud of small steps forwards and goals achieved, that they can push the comfort zone and it feels great and only continues to expand the comfort zone, and much more. Imagine giving or receiving a gift like that as a festive treat? What a great gift to promote and share for those who may wish to treat a loved one to something similar.

Enjoy planning the festivities.

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Wellness Retreats, are trending what could you learn from them?

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A wellness retreat is a special kind of getaway - not quite a vacation, not quite an adventure, and yet likely the most rewarding getaway you’ll ever give yourself. Because that’s exactly what a wellness retreat is - a gift to yourself, a chance to up the ante on your mental and spiritual well-being.

Going on a wellness retreat takes you out of your everyday life in a way just about nothing else can. You can choose your degree of removal, but often the best way to get the most out of the experience is to completely unplug - leave the job behind, shut down your technology, and allow yourself to simply BE.

Here are reasons to even consider this kind of getaway in the first place.

Taking Time for Yourself

Image credit appleyoga (Katy Appleton Retreats)

 

To some this can seem selfish, to

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The future of Health and Wellbeing is in our own hands

christine uksa

Why do we need to start taking care of ourselves?

Welcome to the busiest and most demanding time of our lives where every day brings additional new challenges, stresses and strains!

 We are now connected to the world 24 hours a day, 7 days per week. The internet, smartphone technology, and social media have created an ability to compete and respond instantaneously, but the downside to this is that it means we are all ‘always on’.

There is so much information out there – more than at any other time in human history – and all of it is easily accessed by the touch of a phone screen wherever we happen to be. Each day our minds are bombarded with thousands of images and an immeasurable amount of information is being absorbed by our brains.

How can we not question the effects on our mental health and wellbeing?

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Autumn/Winter marketing is upon us, what are you offering?

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Autumn has arrived and it’s a great time to bring a focus back to those warming treatments. Soothing massages, hot stones, and all things spicy and festive.

So, what can you offer this Autumn/Winter?

There are many things you can introduce, it’s finding the perfect one to fit your brand and offering. There are a range of skin and body care companies, which offer products allowing you to offer limited edition treatments in line with the season. You can use these to create your very own personalised products and treatments, giving a bespoke feel which also keeps things fresh and inviting.

With Halloween and the arrival of Autumn, it’s also time to start thinking about Christmas treats. Perhap you could offer a pumpkin facial, an orange and cinnamon pedicure or massage, or maybe a warming clove or ginger body scrub?

Another idea we like to share is that you can leave the treatments as they are, and follow your standard treatments with an indulgent hot chocolate, a pumpkin or cranberry tart, a cinnamon bun, a gingerbread cookie, or something else just as delicious.

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World Wellness Weekend

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The weekend of 22nd and 23rd September was World Wellness weekend, celebrated in over 80 countries around the world. A number of spas, beauty salons, suppliers and industry experts joined in the celebrations this year. Here is a taste of what was on offer this week across the country.

The Cafe Royal did it in style, with Akasha Wellness Weekend. Offering a number of complimentary group sessions. Join our trusted resident wellbeing experts and tutors from Aromatherapy Associates in a number of sessions dedicated to nourishing mind, body and soul.

Shakti Veda Spa London offered a “How to abhyanga massage” via Instagram if you were not able to visit them in the spa for a treatment.

The Balmoral in Edinburgh in collaboration with Tribe Yoga offered three yoga classes over the weekend, to revive yourself post yoga you were treated to smoothie and energy ball.

                                                                       

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Salon & Spa Networking Lunch launches at Professional Beauty North

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On Sunday 21st October, Professional Beauty North will host a dedicated forum for salon and spa professionals to discuss business challenges and share solutions among like-minded colleagues, industry experts and leading brands.

New for 2018, the initiative will take place alongside the leading beauty and spa exhibition at Manchester Central, aiming to help professionals in the industry to improve their businesses through collaborative discussion and problem-solving.

Salon and spa owners and managers, as well as sole traders, are invited to put business-related challenges and questions to the experts in a round-table discussion format. Key topics will include:

Staff management – recruiting and retaining the best talent

Retention marketing to improve customer loyalty

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Bridal skincare treatments

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Whether it’s a last-minute pamper in the run-up to the big day or a series of targeted treatments to get the glowing skin for the photos, brides are a fantastic audience to target when it comes to skincare treatments, as often women feel more able to invest in premium skincare ahead of their wedding day than at any other time. Here’s how to capture that demographic according to wedding experts Guides for Brides.

Know your timeframes

As brides are working to a specific countdown to their day, it’s important that you’re aware of the date and what can be achieved in that time. Don’t recommend intensive treatments or facials too close to the day in case of adverse reactions, and be clear and realistic with the bride if she’s looking for targeted results such as fine line or rosacea reduction ahead of the wedding.

Upsell a series

Speaking of targeted treatments, brides are the perfect audience to sell a series to, especially if they start planning in advance. Treatments like microdermabrasion, laser facials and peels work best in a series and are likely to be the kind of thing that brides are after anyway, so use this as an upselling opportunity.

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National Spa Week – Who’s got your back?

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Are you Prepared for National Spa Week Guidance

                                                             

 

National Spa Week – Who’s got your back?

10th -17th September

Are you ready to benefit from the message of National Spa Week – “more people into more spas more often” A fabulous objective for the industry but what about the practicalities of more people in your spa?

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Summer holidays …

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For many, travel is all about experiencing other cultures, understanding different traditions and learning about a country's rich historical tapestry. It's about throwing yourself out of your comfort zone, exposing your senses to new sights, smells and sounds, and really getting beneath the skin of a place.

Yes, yes that's all well and good, thank you very much, you might be thinking — but what if you just want to head to the sun and partake in some serious self-indulgence? What's so wrong with wanting to lie on a pristine white sand beach, swim in a crystal-clear ocean and head to the spa to be preened and pampered to within an inch of your life?

Nothing at all, we say. Nothing. At. All.

When I return from holiday I often find myself inspired by what I have experienced and seen. One of my most memorable experiences was visiting Six Senses Yao Noi in 2012. My biggest take away from this holiday was the concept of ‘new luxury’. We spend so much of our energy and our lives in the act of doing, chores, tasks, work and those all-consuming emails. We never have a moment of quietude with the 24-hour news cycle, social media and the extended workday due to constant accessibility. At Six Senses there is a real sense of coming back to the centre, switching off and reconnecting with family and loved ones without the distractions listed above. Enjoying the simple life, albeit in the surroundings of absolute luxury, carved out in a natural and understated setting.

What discoveries have you made when travelling? More specifically, do you, like me, find yourself drawn to the spa or wandering the backroads to discover a hidden treatment gem? I am intrigued by the new and unusual treatments which are not on offer in London.

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Lavish believe B2B market key to increased spa bookings

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The Lavish spa voucher brand has relaunched with a new look and new ownership and is already helping to increase bookings for their spa partners. Working with a range of properties across the UK, Lavish believes that spas can see real success by not only looking at a consumer audience, but by also targeting deals and awareness into the business market, namely through employee engagement and ‘perk’ platfoms. 

These platforms allow employers to offer employees subscribed to its platform a range of perks, including things like free phone insurance, cinema tickets, and 2 for 1 meal deals when eating out – and spa vouchers through Lavish. 

The spa sector is of interest to employers as employee wellbeing has become marked in importance for many employers. A recent CIPD report showed that two-fifths of employers have a standalone well-being strategy and over half agree that employee well-being is on senior leaders’ agendas. Positive results include boosted employee morale and engagement (44%), a healthier and more inclusive culture (35%) and lower sickness absence (31%) to name just a few. 

The platforms account for an audience for Lavish of over 15 million employees and include platforms such as WeGift, Edenred and Reward Gateway, used by some of the biggest businesses in the World. Lavish believes this opens up a whole new audience for spas and beauty businesses. 

CEO Wendy Carter explains:

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Treatments on brand

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A great way to liven up your services offered and build more awareness and strength for your brand is to look at your services and create and introduce treatments that link to your brand or your location.

Restaurants do this well, by using local ingredients and produce. Customers tend to love local and it’s a great way to sell in an enticing way.

How could you link you brand and location? For example… Are you by the sea? Could you offer seaweed based products and treatments that link to that theme? Perhaps someone local creates products with local ingredients which you could use.

Located in the city with time conscious guests? You could offer treatments with two therapists at a time or mini treatments.

Located in Kent, the garden of England, then a floral themed treatment may be a nice touch. Or perhaps your local area is known for a certain type of local produce, such as honey, or a particular herb, which you can create treatments and welcome drink with.

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Spa Qualifications what are my choices?

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As it is coming up to September Schools, Colleges and Universities are ready to begin the next academic year; our thoughts turn to what new qualifications can we gain or upskilling of qualifications to ensure we are currently in the spa industry. It is predicted that the spa industry will grow extensively globally, so a great time to gain or upgrade your spa qualification. Allied Market research from says:

SPA Industry Overview:

Global Spa Services Market projects that the market would reach $154.6 billion by 2022. Medical spa is expected to register the fastest growth, during 2016-2022. https://www.alliedmarketresearch.com/spa-market

In Spa qualifications you will learn the practical and theory required to be an outstanding spa therapist, learning about treatments such as Specialised Body Wraps, mask and Scrubs, Water Therapy such as Hydrotherapy treatments, Vichy showers to name a few.

If undertaking the Spa management, you will learn all the skills of management such as finance, marketing, project management, and HR to name a few giving you all the knowledge and skills for you to be a confident Spa Manager.

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Apprentices meeting the Skills Deficit

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Recruiting skilled therapists trained to the standards required to cover at least 90% of the treatments advertised on your Spa menu is difficult today.

Have you ever hired a member of staff and not had to train them on the treatments you deliver, or need to send them on training?

This is all time consuming, expensive and no guarantees the member of staff will stay with you indefinably.

The National Apprenticeship

An Apprenticeship is a job with an accompanying skills development programme designed by employers in the sector. It allows the apprentice to gain technical knowledge and real practical experience, along with functional and personal skills, required for their immediate job and future career. These are acquired through a mix of learning in the workplace, formal off the job training and the opportunity to practice and embed new skills in a real work context.

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