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UK Spa Association

News and views from the UK Spa Association

“Cryotherapy - The Hottest and Coolest Trend In Wellness’

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“Cryotherapy - The Hottest and Coolest Trend In Wellness’

Cryotherapy is the hottest trend in wellness, with the market for our products growing at nearly 10% per annum. Demand exceeds supply as more wellness aficionados see celebrities such as Kim Kardashian, Jennifer Aniston, Daniel Craig and many more, taking cryotherapy as part of their daily routines. As a result, we receive enquiries daily from interested parties. Spas have an opportunity to open up a valuable revenue stream.   

Cryotherapy is a simple 3 minute experience, delivering so many positive benefits to wellbeing. The client enters our unit, stands and listens to their pre-selected music and at the end of the 3 minutes, exits. While in the cryotherapy unit, their body undergoes physiological changes with inflammation and puffiness being reduced, blood being cleansed and enzyme enriched, any pain they may be feeling being reduced. Post-session, they feel an endorphin rush, as well as an upswing in positivity and relaxation. Sleep is improved as stress levels are reduced. An overall wellness treat!

Choosing the right cryotherapy partner and equipment is vitally important for any spa. The wrong choice can lead to damage to both the reputation of your spa and, at worst, be positively dangerous to your clients.

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Dermalogica - Human touch more than skin deep?

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Dermalogica - Human touch more than skin deep?

Lesley Corridan – Dermalogica Education Manager: Trade and Consumer

Skin therapists know instinctively the value of physical contact.  There is something about the energy and emotion that passes from one human to the next when we connect – whether a warm embrace, a simple touch on the arm or a polite handshake. 

Over recent years’ society has sent messages of the dangers of touch, the misconstrued meanings it could give, the lawsuits that could follow.  Understandably, we tend shy away from putting ourselves in a vulnerable position. With the rise of the digital era we have even more reason not to connect with people.  It’s easy to become isolated without consciously deciding to do so.  This is all happening around us despite the overwhelming evidence that human touch is vital for our physical, mental and emotional wellbeing.

Touch is the first sense humans develop in the womb, even in embryos as small as 1.5cm. It is commonly thought of as a single sense, but it is significantly more complex. Our skin possesses nerve endings that recognise itch, vibration, pain, pressure and texture. And one exists solely to recognise a gentle stroking touch.

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Ellisons  - Helping to keep your therapists working comfortably and efficiently

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Ellisons  - Helping to keep your therapists working comfortably and efficiently

Behind every great spa is a great team of suppliers. Whether you’re embarking on a major refit or hoping to make some minor improvements. Ellisons will provide unrivalled service, expert advice and a seamless experience for every client.

In the world of wellness and spa it is important to keep up-to-date with all the latest equipment and techniques to keep your therapists working comfortably and efficiently.

With so many spas offering similar brands and treatment menus, we identified the opportunity to provide spas with signature treatment options enabling them to differentiate their offering and improve operating margins.

Ellisons continue to launch innovative treatments and other protocols which enhance our positioning as beauty industry innovators and during the UKSA events, the Spa Partner team will be demonstrating the treatment launches to support the wellbeing of spa therapists and whilst we can't eliminate therapists having to use their hands, we can minimise injury and unnecessary strain by ensuring we provide the best tools for your therapists. We believe it is paramount to maintain the health and well-being of all therapists as they are the backbone to offering professional massage treatments.

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Iiaa - Feed, Fortify and Finish - Empowering Skincare Professionals

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Iiaa - Feed, Fortify and Finish - Empowering Skincare Professionals

The International Institute for Anti-Ageing (iiaa) is an organisation founded on core values of integrity, efficacy and innovation to empower skincare professionals to achieve the best results for their clients. 

The value proposition is based on a 3 step philosophy of Feed, Fortify and Finish which is achieved through the provision of intelligent skin solutions, treatment skills and resource to deliver real results for discerning clients. At the forefront of a fast-moving industry, the iiaa has built its market reputation by supplying exceptional products and  a commitment to long-term education that ensures confidence, relevance, compliance and value added cutting-edge treatment techniques to it’s network of salon professionals.

Now, in operation for over 25 years, the iiaa is a recognised leader in the field, supplying thousands of salons and skin treatment centres in the UK and Ireland with brands and services that deliver results and guarantees to challenge the boundaries of professional beauty. These brands are Advanced Nutrition Programme™( FEED) Environ® skin care ( FORTIFY) and jane iredale® (FINISH) natural cosmetics. All have sound, scientific basis and achieve incredible, proven results through  a programmatic approach to working with the individual physiology of the skin to achieve maximum long term benefits:

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Gerrard International - Finding Our Voice - 27 Years Fighting Breast Cancer

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Gerrard International - Finding Our Voice - 27 Years Fighting Breast Cancer

 

 

For over two and a half decades, beauty company Gerrard International has been helping to fight breast cancer. The first time was when its chairman Susan Gerrard contracted the disease in 1992, just six months after introducing Jessica to the UK market. Since then Susan’s sister, daughter and daughter-in-law have all bravely fought through their own battles with breast cancer.

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Lumity – Why Supermodel Helena Christensen loves Lumity

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Lumity – Why Supermodel Helena Christensen loves Lumity

Our lives are now busier and more stressful than ever. With so much going on it’s key to remember to relax.

When Helena Christensen was shopping at Harrods department store in London, something caught her eye – Lumity’s healthy beauty supplements. She had heard about them working wonders for skin, hair and wellbeing whilst having dinner with an A-list actress friend in Los Angeles, but hadn’t yet had a chance to buy and try them for herself. The supermodel had been taking a variety of different vitamins and her bathroom cabinet at home in Manhattan was stuffed with little tubs packed with zinc, turmeric, Omega 3 oils as well as vitamin D which she took in a bid to cope with the demands of juggling being a busy working mother and a jet-set lifestyle.

After some diligent research into Cambridge University-educated Dr. Sara Palmer Hussey PhD’s clever day and night softgel capsules, the Copenhagen, Denmark-born model decided to stop taking all of the other supplements she had at home and stick with just one regime – Lumity. Christensen was so impressed by the results that she bought them for her mother and father before agreeing to become

 the brand’s first ever global ambassador, saying: "Due to my travel schedule and cross continental lifestyle, getting plenty of sleep and making healthy choices can be a challenge. With Lumity it’s easier to sustain a healthy lifestyle wherever I am.”

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And Relax… We’ve made it!

 ‘The future of Health and Wellbeing is in our own hands’ 

Written by Christine-Alice Hartigan 

 

We are one quarter way through 2019, WE HAVE MADE IT! 

It is March and spring time is here! We have hopefully all recovered from the financial stresses from Christmas and, if you’ve been following the tips from January and February blogs, you will have made some significant changes to your lifestyle - the January Detox completed and February daily exercise routine implemented. 

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It’s a green beauty revolution!

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Written by Lloyd Barker

 

There's been a major shift happening in the beauty industry. Not only are beauty brands stripping out potentially harmful ingredients, millennials, in particular, are demanding cleaner makeup and skin-care alternatives. Kline (US Health & Beauty Market Analysis) for example, predicts the natural cosmetics and skincare market will hit $50 billion this year (2019). 

Although natural beauty brands are nothing new, many of the best-known natural personal care brands — like Burt’s Bees, The Body Shop and Aveda — were founded over 25 years ago. Following the ban on micro-beads, beauty brands are really lifting the lid on natural, organic and eco-friendly products. 

An increase in customer awareness of the chemicals used in everyday cosmetics is the primary driver of the growth of the natural beauty market. “Two decades ago there was very little information,”says Lloyd Baker, MD of Cozmetica, the sole UK distributor for prestigious spa brand GAYLIA KRISTENSEN, it’s USP being the combination of science with plant derived nature – Natural Molecular Cosmetics. Now, there are plenty of websites that provide a comprehensive database of “chemicalfree” ingredients and beauty products. Consumers are more aware of what is in the product and I think it’s the result of knowledgeable beauty journalists and their blogger counterparts. Consumers tend to move along the awareness spectrum, initially with food. They think about what they’re putting in their body, before starting to consider what they are putting on it”. 

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The healing power of nature

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Written By Aija Rozenberga - University of Derby

 

Many of us have a special memory we treasure from time spent outdoors. Perhaps that was a moment when you climbed that mountain with a gentle breeze rustling in your hair and watched the sunset at the summit paint the sky in vibrant colours. Or a warm summer day when you experienced swimming in a remote lake for the first time? It could be a memory about time spent camping, or in meaningful conversations with friends, whilst immersed in the warm glow radiating from a log fire. Maybe after dancing all night at an outdoor festival, you walked barefoot in the green, lush forest moss and your soul was singing because of a revelation - you are never truly alone. You belong. You are part of nature.

Arguably, intuitive knowledge about nature having a healing effect is as old as humanity itself. However, only in the past decades of solid scientific evidence, have various benefits of the natural environment emerged. As reported by Global Wellness Institute, ‘Prescribing Nature’ is one of wellness trends for 2019. Biophilia is a new buzz word and the biophilic concept is successfully used in architecture, design, fitness and wellness industry around the world.

The first who defined biophilia hypothesis was biologist Edward Wilson who proposed that humans are ‘hard-wired’ to be in contact with the natural world and other living entities. He concluded that without connection to the natural environment people can be prone to depression.Austrian biologist, Clemens Arvay claims that forest bathing is good for health as forest air contains chemicals called terpenes which significantly increase the human immune function and boost natural anti- cancer mechanisms. He argues that one day spent in a forest allows the immune system's natural protective cells to multiply by more than 50%.

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Eco Spas: is it worth investing in ecology?

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Written by Brigita Kliucinskaite - University of Derby

 

Living in 2019 is as exciting as it is challenging. The climate change, limited resources and an increasingpressure from today’s millennial society, forces businesses to rethink their strategies and actually ask themselves the question: Is it worth going green? Of course, as the customeris the centreof the spa industry, the real question here is whether the customer appreciates spas being ecological. 

Do customers actually care about being green?

Not surprisingly, together with a common sense that we must preserve the earth,there are various studies confirming customers actually care. The international study performed significantly outlines that even 95% of individuals feelpersonally concerned about saving the environment. A study found that only a small group of individuals agreed to paying a 5% premium for green products, therefore showing that being eco-friendly is not priority when price was a deciding factor. Still, being green is a significant competitive advantage of when the priceand quality of competitors are similar. Moreover, sustainabilityresearch shows that, in terms of performance, companies investing in being green will be highly recognized over the next few decades. Plus, with a focus merely on the spa industry according to a 2013 American Lives marketing surveys,90% of all wellness customers are environmentally oriented, therefore, such a huge overlap commits thespa industry to look into ecology. 

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Embracing the Generational Change: Keeping the Industry Alive

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 Written by Hannah Briggs - University of Derby

 

Today, in 2019; where the main workforce is millennials, and Generation Z starting to filter into the mix, it is important that employers understand the generational differences between them and generations prior. 

In a world where technology is constantly evolving, millennials and generation Z have learned how to adapt to the fast-paced change. Not only do they expect change, but they make change occur by being the driving force behind technology advances as the consumers demanding them. This can be an extremely beneficial quality of an employee as their innate ability to adapt to change so quickly enables the company they work for to keep up with technological evolution, therefore allowing them more flexibility and better communication in most cases.

Whilst this may be a beneficial quality for various reasons, it could also be a hindrance when the individual goes from being ‘tech-savvy’ to too dependent on their devices, especially in the spa industry or alike as they are guest facing industries. Research shows1that 53% of millennials would rather lose their sense of smell than lose access to some kind of technological gadget and this is when it becomes an issue especially in an industry like spa where all the senses are so important in what we do. For young millennials and Gen Z, it has become the social norm to text, tweet and snapchat to communicate. In an office however, it goes back to the ‘old fashioned’ means of communication like face-to-face or calling someone on the phone. Being a guest facing industry, we know how important the communication between therapists or front of house staff and guests is. 

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The future of Health and Wellbeing is in our own hands

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10 ways to integrate exercise into your day 

Our bodies have been designed to move. Functional body movements which allow us to walk, to climb, to pick things up are integral to our day. Inactivity (even sedentary in blocks) can affect our daily functional movements. We are doing less for longer periods of the day. The computer job and office based work which began in the 80’s has now meant that a high percentage of the population who has stayed with an office based job, has almost been sitting for 8 hours a day/ 5 days per week for 40 years! In this time, we have had an increase of obesity, diabetes and inflammation (pain) from repetitive strain injuries, from lower back pain (causing a weak core sitting at a desk for long periods of the day), “computer slump” shoulders from arching your back at your desk, overused hip flexors (shortening), not to mention other serious illnesses linked to inactivity. A daily routine or repetitive habits are sustained for long periods of the day, this becomes a lifestyle, which unfortunately has been subconsciously forced upon us. 

Workplace wellness is a key topic on the Global Wellness agenda. Research strongly suggests that work life inactivity health imbalance has caused the decline of our activity levels, leading to a more sedentary lifestyle.

As with anything in life, we are determined by what we do. If we sit more than we are active then we are sedentary.

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Active Spa membership with the UK Spa Association (UKSA)

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When it was announced at the Spa Life UK Convention in November that a new Active Spa membership with the UK Spa Association (UKSA) and ukactive was being launched, the overriding response from spa operators was a call for a more joined-up conversation. And that’s exactly the response we needed – confirming this partnership is the way forward for all operators looking to provide a complete wellness offering.

Wellness and what it means is discussed at every turn within both the spa and fitness sectors. Reading a trade spa publication recently, I counted at least four articles covering 360˚ wellness: what it meant, what it included and who was competently delivering it. According to spa professionals well versed in what 360˚ wellness should look like, some overseas resorts are delivering just that – a total wellness package that incorporates emotional health, physical activity and relaxation. Yet here in the UK we are some way behind.

 

Until now, the spa and fitness sectors have operated and networked in very separate professional worlds

 

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Valentine's Rituals and Treats

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Hello February! With this month comes Valentine’s day and a perfect time for us to focus our spa treats on couple’s visits, or luxury gifts for her.

If you have a double treatment room, it’s time for couple’s massages to enjoy side by side. To add a little indulgence to a couple’s spa treat, adding chocolate covered strawberries, or a cream tea is a perfect addition.

Creating bespoke treatments is also a good way to boost service revenue and visitor numbers. as you’re offering a specialised valentine’s treat and also a new treatment will entice customers to try something different. Perhaps a rose ritual combining massage with a facial and foot ritual, or a rose facial followed by a manicure or pedicure. Get creative with what works for your spa and includes your most popular treatments with a valentine’s twist.

How about including luxury gifts such as flowers, chocolates, or beauty product favourites to the Valentine’s visit. If these aren’t services within your business, you could collaborate with other local businesses to offer an extra special treat.

Written by Clare Cockell

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Have You Got Your Therapists Back?

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Have You Got Your Therapists Back?

The Spa and Wellness industry has exploded tenfold over the last few years with more and more sites being built almost every month not only in the UK but worldwide.

There is an abundance of beauty products coming onto the market along with a plethora of new and innovative treatments which sees everyone clambering to get the next great beauty tip, treatment and products.  With this in mind one of the most fundamental asset to any spa and beauty business is your Therapists, without them there would not be a spa or beauty industry; but yet still their health and wellbeing are often forgotten.  They may end up working long hours with very little breaks, carrying out treatments and using products that can have a detrimental effect on their health and wellbeing.

A well-managed spa will have robust health and safety management system in place based on employee requirements, working environment and client safety.  It will include bespoke Risk and Control of Substances Hazardous to Health assessments (COSHH) highlighting the hazards and controls of the working environment, treatments and products that are being used.

Bespoke Risk and COSHH assessments are key for the protection of therapists and the assessments must take into account any special medical matters, whether they are on any medication, have any allergies or a new and expectant mother.

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A New Way to Network for The Wellness Industry

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Wellness Collective Events is a new breed of luxury networking excellence that puts the wellness of all the guests at the heart of its events. 24 – 27 April 2019, sees the first European networking event launch at the Verdura Hotel & Spa Resort in Sicily, where guests have constant access to the site spa and fitness facilities and where they can also take part in daily scheduled activities from meditation and yoga on the beach, to running groups through Sicily’s renowned olive and lemon groves and much more. 

The four-day event seeks to create an environment that gives attendees the time and space they need to properly un-wind, miles away from the pressures of the office so that they can take a step back to work ‘on’ their business rather than ‘in’ their business.

Operators can expect plenty of opportunity to network with peers and keep up with the latest spa specialist brands and trends, while at the same time developing new and practical skills learning through the dynamic and interactive ‘Hot Seat Symposiums’, which feature some of the most prestigious and influential people from the industry – and some exciting brand-new faces too! Operators can rest assured that they will leave this event with new skills and knowledge that will positively impact their bottom line.

Product brands and suppliers can expect to meet spa managers and directors who have been hand-picked to ensure they have budget to spend and authority to spend it.

Exclusive Media partner European Spa Magazine will add further prestige through the co-hosting of a Champagne Lunch, Gala Dinner, and the brand-new Icon Awards.

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The future of Health and Wellbeing is in our own hands

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All the Christmas treats, all the chocolates, and let’s not to mention all the Prosecco and Champagne!

The beginning of the year is a fantastic opportunity to clean out and start again! It is a great time to cleanse your liver!

The most important purpose of a detox is to allow your liver to cleanse. Detoxing shouldn’t be just about weight loss.  Many people start the year complaining about weight gain and they think they must detox to lose weight. However, the real reason to start a detox is to clear out any toxins and rebalance the acids which may have accumulated during the Christmas break which cause inflammation. However, weight loss may well be a by-product of doing this!

Inflammation: What is Inflammation?

“Inflammation is your body's way of protecting itself from infection, illness, or injury. As part of the inflammatory response, your body increases its production of white blood cells, immune cells, and substances called cytokines that help fight infection.”

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Skills and Levels within the Industry

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There are numerous excellent training and career opportunities for a people entering the Salon, Spa and Wellness Industry.

Many schools, universities, and colleges offer training courses on a wide variety of levels that will help you expand your career. There are also numerous international shows and seminars that can help to increase your CPD. Once you have obtained the right training, qualifications, and certifications, the career opportunities are only limited by your own imagination.

Certifications and Qualifications

Different levels of certifications and qualifications are required by the various fields of employment.

There is no specific standard qualification required for all therapists however, most employers are looking for qualifications with these types of certifications and standards:

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First Quarter 2019 Marketing, Are You Prepared?

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2019 is kicking off and it’s time to look at our marketing for the first quarter. Are you prepared?

After all the indulging over Christmas, January is the time we all want to detox and start the new year with good intentions. Detoxifying body treatments, and post-Christmas de-stress treatments are all great offerings for this time of year. Perhaps with a fresh fruit smoothie to follow?

January is also the perfect time to look at shifting any leftover Christmas stock. Could you pull any Christmas gift sets apart and repackage items together for a new year offering? It’s great to also incentivise the team alongside this to help retail sales for any of these items. If you have a few of one particular product remaining, you could also look at a gift with purchase or treatment with product offering. 

Towards the end of January, we want to start planning ahead for our Valentine’s treatments and packages. Couple’s massages, Spa Days for two, twilight spa treatments, breaks away including a relaxing massage each, and so on. Depending on what kind of offering your location has, you could also add afternoon tea with bubbly, or simply some chocolate covered strawberries to a treatment or spa visit.  A similar kind of offering would work well for Mother’s Day which is March 31st in 2019. Mother and Daughter spa days, or treatments to enjoy together. Could a package also include some flowers or a box of chocolates for mum?

The first quarter of the year is the time to start our focus for Spring treatments – limited edition treatments promoting floral aromas perhaps… a lavender massage? Rose facial? Or maybe a spring to life ritual offering a floral tea to unwind with post treatment?

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Recruitment…What can we do?

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There are now almost 1,400 spas throughout the UK, a total of 6,927 treatment rooms and 33,684 therapists.  Our industry, only in its infancy, is booming.  With wellbeing and mindfulness being on the tip of everyone’s tongue, the top of everyone’s news feed and chattering away into our ears, before us lies the future of spa.

In the key note speech at last year’s Spa Life, we listened how we would soon change tack, from marketing to the well and on to the ‘unwell’ and eventually ‘the sick’.   Even with the most positive of outlooks, we do need to look at the way the population is evolving and how we market to it.

The national recognition… that ‘its ok’ not to be ok, has spearheaded the mindfulness and alternative therapy awareness into spas and wellbeing practitioners.  It’s now acceptable to delve into natural cures, coaching and therapeutic support, the everyday person is far more inquisitive as to what ‘we in the business’ can offer them as their ‘feel better, live better ticket’.

So, this is music to the spa industry’s ears, right?  More demand, more revenue for our booming industry… but what about the recruitment crisis we are having?

I operate Weavers’ House Spa in Suffolk.  A beautiful boutique and bijou day spa nestled into the idyllic village of Lavenham. The spa is busy with clients from far and wide, the team work together to provide a bespoke spa experience and the attention to detail and time we dedicate to our treatments mean that our clients fall in love with the spa.  However, running a small spa in a rural village is a far cry from the ‘big smoke’ and becomes impossible when illness strikes, or a therapist decides to jump jobs.  We are left juggling columns, and me rolling up my sleeves and performing treatments at the drop of a hat, to ensure we don’t disappoint.  This isn’t sustainable, and certainly not a long-term solution, so we needed to come up with a plan - what can we do?

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