Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Spa Staff Engagement starts in the Interview

I have always believed that the key to engaging your staff and ultimately retaining them begins at the interview.

Whilst every candidate needs to come prepared for the role they are interviewing for so should the interviewer. Study their CV and be prepared with questions. If you are interviewing for Therapists, you may get your Treatments Manager to conduct the initial interview and trade test. However, it’s essential that you as Spa Manager see them too. Meet every person for every role within your spa. Not only to check they are suitable for the role but to set your expectations of the role and what you will expect from them. This will enable them to make a clear decision on whether this is the job for them and they will have respect for you for taking the time to see them. Allow yourself a valuable 10/15 minutes to meet every potential employee.

When will I hear?

Set yourself a two-week timeframe for recruiting each role. After you have shortlisted your CV’s, choose up to six to interview. At the end of the interview give them an idea of when they will hear back from the company and stick to this. There is nothing worse than waiting to hear back from a company after a job interview. As Spa Manager, personally make the call of the offer to the successful candidate and in addition write to all the unsuccessful candidates in a timely manner.

How will my new role begin?

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UKSA and National Spa Week at Professional Beauty

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We have just returned from a fantastic weekend at Professional Beauty North.

Once again, it was packed full of useful tips and information through the seminar program (including talks from some of the UKSA team members), there were fantastic new treatment launches, a chance to find out about leading industry brands, and the awards night which crowned the best regional salons and spas across the UK.

UKSA team members were greeting many industry professionals at the National Spa Week stand. Clare Cockell says 'It was fantastic to see the energy and interest in National Spa Week. Salons and Spas were learning how they can register and get their business involved to help promote the industry, well-being and wellness as a whole'.

Simply click here to register your business and find out more http://www.spaweek.co.uk/spas/register.

Congratulations to all award winners, we look forward to the Nationals in Febraury!

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5 Ways to Grow Your Salon/Spa: How to Increase Your Profits by 28%

If you were to ask a typical business person or anyone who has ever studied economics the question “How do you grow your business?” you will more than likely get one of the following answers:-

  • Decrease Your Costs
  • Increase Your Turnover (or Sales)

and if you’re lucky you might get the odd response of . . .

  • Improve Productivity

Ask a salon/spa owner the same question (and I actually did this) and you will get similar answers only worded in a more specific way:-

  • Get more customers (which is a function of increasing turnover)
  • Sell more products (also a function of increasing turnover)
  • Sell more treatments [to existing clients] (a function of both increasing turnover AND improving productivity)
  • Reduce your costs (clearly the same as decrease costs)

The problem with these answers is that they are all very vague, don’t actually give you ideas of what to do and also are slightly conflicting.

For example . . . 

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Create an efficient marketing planner

We are often focused on the operational issues within our spa/salon and leave all the marketing to chance or last minute.

Although an important factor, a business nowadays does not just grow organically, one of the most important factor will be how proactive you are to gain new customers.

There are many elements that will affect your year on year growth:

  • Your Email campaign
  • Events in and outside of the business
  • Your Social Media
  • Your website
  • In spa/salon activities
  • Networking links

If you take the principle that “Too many messages kill the message”, it becomes very confusing as what to do, where to start and how to become consistent with both your message and the flow of your communication.

It therefore becomes crucial that you are completely organised with what you are going to generate.

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Wednesday saw the Summer networking event and launch of National Spa Week!

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Wednesday 24th August saw the UK Spa Association's Summer, and first northern, networking event. 

An inspiring event held at the The Midland Hotel in Manchester, which saw over 100 attendees from the spa and wellness industry. Guests were free to connect with other spa professionals, learn more about selected brands and industry training, speak to various industry experts on chosen topics, plus tour the luxury spa at The Midland. It was a delight to see many familiar faces, and welcome new guests along too.

 

We were excited to see National Spa Week launch at the event, by sponsor Gumnut Systems International. Many attendees immediately registered to show their involvement in such a fantastic event. Currently, only around 8% of the UK Population utilise spas and regularly have treatments or understand the genuine health benefits offered. National Spa Week aims to raise awareness of all the benefits spa treatments can offer. 

Have a look at so many individuals taking part:

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Stock control plays an important part to your profit margins

An effective stock control system will ensure your treatment and retail margins are accurate and will give the profit you are aiming for.

If your margins are falling short, check that all the information you are using is accurate.

Below are the most common areas to check if you are not achieving your profit margins.

Stock prices

  • Stock prices are up to date
  • Prices are in line with the supplier purchase price
  • Should they include any discount?
  • Prices are correct for the size of product
  • Prices are correct for salon, tester and retail products

All stock items are listed

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UK Spa Association Launches New Website

The UK Spa Association is very pleased to announce the launch of their much anticipated new website to streamline what is a swiftly growing, member driven association.

Charlie Thompson, Chair of the Association, said "we have responded to our members requests and included more information and resources on the website as part of a growing membership community".

The board of the association are hoping to attract more members in 2017 with a focus on attracting smaller operators to the association by creating a reference library FULL of information answering all forms of business questions with advice on everything from recruitment through to managing stock.

Adam Chatterley, Treasurer of the UK Spa Association and behind the design of the new website said "We hope the new look website will become a resource hub for all our members. There is now a dedicated members section accessible only to our current members which will constantly be added to and updated by all our industry contacts. We have plans to boost the Industry Benchmarking Data facility to provide even more information to our members and there is also a brand new blog which will focus not only on what is happening within the association, but highlighting all sorts of news within the spa industry no only in the UK, but globally."

 

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