Abi Selby

Communications Manager



20 years worth of experience in PR, underpin the expert credentials of luxury Spa PR Consultant, Juliet Wheater. She has built relationships with key beauty, health and wellness brands and press over these two decades. Part of the wellness cognoscenti, an industry insider, with access to the top influencers, journalists, specialists and trends. 

From rural, countryside retreats to cutting-edge spas, she puts brands in the wellness frame and gets them noticed, when and where it matters. With over two decades of experience in the luxury, lifestyle, spa and travel sectors, Juliet Wheater has devised creative, high quality media campaigns for some of the best loved brands internationally.

Juliet possess a skilled understanding of press relations and brand building with experience on both sides of the fence, in-house at Parfums Givenchy (part of the LVMH group) working across Michael Kors, Marc Jacobs and Aqua di Parma and within travel PR agencies, where she counted Skibo Castle, The Capital Hotel, Hotel Martinez, Harrods and the three Historic House Hotels as clients. Juliet has grown every business she has worked with. She is a communications and digital strategist, specialising in an integrated approach. Thinking laterally, she blends traditional press relations with digital and content strategy. Juliet was instrumental in the repositioning of SenSpa at Careys Manor. Working closely with the spa team for over 8 years, she implemented strategic campaigns which resulted in high impact awareness for the brand, affording multi industry award wins and ultimately achieving a 'destination spa' status. She has also been consistently achieving such results for client of 10 years, Galgorm Spa & Golf Resort near Belfast and client of 8 years, Thai Square Spa in Central London.

Juliet is delighted to hold the post at The UK Spa Association as Communications Manager.