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Welcome to #spavoice
November 2017
Welcome to November's edition of Spa Voice, the UK Spa Association‘s monthly newsletter.
Understanding your customers is the most important part of any business. Your customers are your lifeline to profits, respect, and reputation. No business can survive without customer retention, but it can be hard work learning how to keep them coming back for more of your services or products.

Spa Voice looks at new tools to help you increase your ROI, create engaging events and examines how Linda Meredith has maintained her brand which is used by many a-list celebrity names. Now you're in the last 2 months of the year some strategic planning  in the last two months of the year will make a huge difference to your profits.

Julia Leone
Spa Voice Editor
Boosting Revenue with a Christmas Spa Event
Christmas is a great time to hold an event and can boost revenue with retail sales and services in the spa.

There are many different things you can do at your event, and it can depend on your individual spa as to how best to host this event.
Customer Engagement

Vizzbook has taken the old-style Visitors Book, online and linked it to social networks.
Vizzbooks creates a unique platform that shares customer feedback directly to their friends and followers on Facebook, Twitter and Linkedin. 

Knightsbridge-based facials Linda Meredith


Many premium clients are already familiar with the Linda Meredith brand, which is found at numerous 5 Star spas across the world, including the Mandarin Oriental in London, Barcelona and Boston, as well as Chewton Glen here in the UK. The brand has also recently launched on Virgin Atlantic Airlines and the Oceania and Seabourn Luxury cruise liners. Others will know the name because of Linda's roster of famous clients, including Kate Moss, Penelope Cruz, Madonna and Gwyneth Paltrow. Victoria Beckham even revealed in her memoir that she visits the Knightsbridge salon every time she's in London. 

Up Coming Industry Events

We have a number of important industry events on the horizon, including:

Spa Life International (UK) Convention takes place on 14th & 15th November at the Hilton Birmingham Metropole Hotel

Next Spa Directors Assembly Dates:
  • London - 29th November & 7th March 
  • South West - 12th March
  • Northern - 25th April

If you haven’t already signed up you can find out more information about all of these events here 

National Spa Week Coverage

Editorial coverage in fantastic publications has highlighted the impact the UK Spa Association has with one voice. Here are just a few of the publications we've already featured in or may still have a mention in:-
  • Balance Magazine 
  • County weddings opportunity
  • Daily Express Online
  • Guardian
  • Look Magazine 
  • Mail Online
  • Metro
  • Mirror
  • The Sun 
We’ve also benefited from masses of support from the trade publications with a particular mention to our friends at Professional Beauty and World Spa & Wellness Magazine and The Beauty Guild Magazine but for a full picture, click through to the Spa Week website. 
A Note From The Chair . . .

Importance of Networking Events

As we all work day to day in our spas, bringing together the customers who pay us with the fantastic products and equipment we buy, it is easy to get immersed in the detail of the operation, the leadership of our teams and logistics of management.

Stepping away, sharing experiences and trading ideas are what make many of us better. Not only that, but our industry is truly innovative when it comes to suppliers.  We need to understand their expertise, sample their products and spend time developing ourselves in the future of our industry.

UKSA networking events, whether 'asking an expert', attending a seminar, or developing your skills represent a tight slot of time to invest in yourself whilst getting a good insight into a new spa location.  We are shortly announcing our dates for 2018, so get them locked in and I look forward to seeing you there!"

Charlie Thompson
UKSA Chair

If you haven’t already, make sure you check out our new look website here to find out more about our strategic priorities.
National Spa Week 2017 Supplier Support

With this year’s campaign seeing unprecedented support from seven of our country’s leading suppliers, we have been overwhelmed by the offers that have been created to help push NSW into the operator and ultimately the consumer's attention.
  1. GROUPON will provide Every spa/salon that registers (currently 455) to take part in NSW a unique 20% credit code that can be redeemed against Groupon UK travel deals and for all spas/salons that sign up at Professional Beauty a £50 gift voucher. This attracted over 50 to sign up there and then.
  2. AROMATHERAPY ASSOCIATES are delighted to announce the arrival of our BALANCE MASSAGE OIL– just in time for Spa Week. Professionally recommended for a multitude of non-therapeutic branded services*, this anti-oxidant rich formula is packed with skin conditioning Sweet Almond Oil (Vitamins A, B, E), an additional antioxidant boost of Vitamin E and a bespoke light essential oil blend designed in-house at our London Lab. This sophisticated massage oil provides a base oil with benefits and is available in two sizes, 1 litre and 5-litre presentation. “
  3. CACI will enter all registered spas into a Free Prize Draw to Win a CACI “Non-Surgical Facelift” treatment worth £120
  4. GERARD INTERNATIONAL is providing a free gift with treatment, choose between a free Mii Intensifying Lash Lover worth £13.50RRP when you book a Brow by Mii treatment or Mii makeover or Phenomen Oil 7.4ml worth £9.25RRP when you book a Jessica Manicure or Pedicure
  5. THE TRAINING ROOM is offering £300 off Sports Massage Training – exclusively for Spas taking part in National Spa Week.
  6. La BEEBY entered every spa/salon that registered to take part in NSW BEFORE THE 15th OCTOBER to be entered into an FREE PRIZE DRAW to win a beautiful set of new uniforms for their Spa or Salon team. The winning Spa was Alexandra House Holistic Health & Wellbeing Spa in Huddersfield.
  7. SIMON JERSEY is celebrating National Spa Week and their new linen blend range by giving you the chance to win a uniform for you and your team worth £500!
A big thank you to all the supporters of National Spa Week, leading to a very interesting array of treatments being offered around the UK.