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Welcome to #SpaVoice
September 2018
Welcome to September's edition of #SpaVoice, the UK Spa Association's monthly newsletter . . . 
Everyone needs time off from hectic schedules, demanding work loads and other stressful situations. We need to give our bodies time to recharge just as much as we need to provide peace for our minds. With Just under 16 weeks to Christmas we look at choosing a wide range of services to ensure our loyal clients get the best spa experience. 

We also look at ways to reduce stress within the team, from everyday life and how to be effective in the workplace of wellness.
Julia Leone
Spa Voice Editor


Summer holidays . . .
by Kirsty Mawhinney

For many, travel is all about experiencing other cultures, understanding different traditions and learning about a country's rich historical tapestry. It's about throwing yourself out of your comfort zone, exposing your senses to new sights, smells and sounds, and really getting beneath the skin of a place. 
Yes, yes that's all well and good, thank you very much, you might be thinking — but what if you just want to . . .


Lavish believe B2B market key to increased spa bookings
by Wendy Carter

The Lavish spa voucher brand has relaunched with a new look and new ownership and is already helping to increase bookings for their spa partners. Working with a range of properties across the UK, Lavish believes that spas can see real success by not only looking at a consumer audience, but by also targeting deals and awareness into the business market, namely through employee engagement and ‘perk’ platfoms. 
These platforms allow employers to offer employees subscribed to its platform a range of perks, including things like . . .

Treatments on Brand
by Clare Cockell
A great way to liven up your services offered and build more awareness and strength for your brand is to look at your services and create and introduce treatments that link to your brand or your location. 

Restaurants do this well, by using local ingredients and produce. Customers tend to love local and it’s a great way to sell in an enticing way. 

How could you link you brand and location? For example… Are you by the sea? Could you offer seaweed based products and treatments that link to that theme? Perhaps someone local creates products with local ingredients which you could use. 

Located in the city with time conscious guests? You could offer treatments with two therapists at a time or mini treatments.

Located in Kent, the garden of England, then a floral themed treatment may be a nice touch. Or perhaps your local area is known for a certain type of local produce, such as honey, or a particular herb, which you can create treatments and welcome drink with. 

Get creative and brainstorm your brand to give fluidity and theme to your brand.

Spa Qualifications what are my choices?
by Kim C.A. Ford
As it is coming up to September Schools, Colleges and Universities are ready to begin the next academic year; our thoughts turn to what new qualifications can we gain or upskilling of qualifications to ensure we are currently in the spa industry. It is predicted that the spa industry will grow extensively globally, so a great time to gain or upgrade your spa qualification. 

Apprentices meeting the Skills Deficit
by Julia Leone
Recruiting skilled therapists trained to the standards required to cover at least 90% of the treatments advertised on your Spa menu is difficult today.

Have you ever hired a member of staff and not had to train them on the treatments you deliver, or need to send them on training? 

This is all time consuming, expensive and no guarantees the member of staff will stay with you indefinably . . 
22nd & 23rd September
Want a weekend to relax and revive body, mind & mood? Enjoy near your home, two full days of sensations, surprises, and great deals to take care of yourself, with friends or family!
From Fiji to Hawaii, 50 countries celebrate wellness, with hundreds of spa professionals, beauty salons, thermal springs, fitness, sport and tourism ready to take your breath away. Discover relaxing massages, soothing face treatments, fun yoga / Pilates / dance classes, creative workshops, inspiring conferences, uplifting hikes at no charge…
Book your free pass directly with properties near you, located on the Wellness Map. Join & discover how GREAT if feels to be WELL!

Industry Events . . . 


“SpaFest 2018 will provide people operating within the wellness sector with the opportunity to review their business in line with global trends and also take time out to look after their own wellness and personal development.  This is a place for honest conversations with colleagues in a relaxed environment.  SpaFest is about bringing together a group of people across the wellness industry and enabling them to learn and connect, without having to sell or be sold to.” Amanda Winwood, Founder of Made for Life Foundation.
SPAFEST 2018 (20 – 21 September 2018) at The Atlantic Hotel in Newquay, Cornwall, is a meaningful gathering for those running the Wellness Industry which looks at People, Planet and Health.  This second ever SpaFest is the brainchild of Amanda Winwood, founder of the Made for Life Foundation and welcomes Hotel Owners, Directors, Spa Directors and Managers,
Spa & Wellness Consultants, Business Owners and anyone interested in the Spa & Wellness World who have an awareness of the benefits of
Corporate and Social Responsibility (CSR).  All profits from the event will go to the Made for Life Foundation (registered charity 1138846) to provide holistic support for people going through cancer.
Two Day event tickets (for 20-21 September) are available from £250pp..  This ticket price includes conference, workshops and dinner at Stein’s, Fistral Beach (price excludes accommodation). 
In addition, Made for Life is offering Spa Association members access to a special extra SpaFest session on 19thSeptember: Jamie Edwards will be running SpaFest StrutCamp on Wednesday 19th September (from 10.00 am) - a full workshop focusing on empowerment and wellbeing with brilliant techniques to implement every day of your life.  Cost: £100 donation to Made for Life
To book tickets to attend SpaFest 2018 please contact Lisa Moore at lisa@madeforlife.orgor call +44 (0)1326 221777
The two-day conference programme features thought provoking talks, discussion sessions, memorable food offerings and moments of reflection.  The topics to be covered during the discussion sessions include: 
  • How do we blend wellness with commercial integrity? 
  • How do we walk the talk and represent the industry authentically? 
  • How do we ensure that we truly make a difference and encourage people to come into this industry? 
  • How do we look after ourselves so that we can truly lead from the front?
There will be no selling, just the opportunity to engage fresh ideas, with the beautiful Cornish coast as a backdrop.  At the end of the first day, guests will meet in the bar for a casual stroll to Rick Stein’s Restaurant on Fistral Beach, to enjoy a relaxed and delicious dinner overlooking the sea, with musical entertainment from the Cornish sea shanty group, The Press Gang. 
“Many people who attended SpaFest last year took away several strategies to implement within their business which benefited their approach to wellness for their teams and importantly, themselves.  Wellness starts at the top and flows across the lives we touch.” Says Amanda Winwood, Founder of Made for Life Foundation  

UK Spa Association Events . . . 

London Spa Director Assembly - Wednesday 12th September, Four Seasons London

South West Spa Director Assembly - Monday 17th September, St Michael's Hotel & Spa, Falmouth 
A Note From The Chair . . .

“there is a corporate mantra that goes people; member; shareholder, and if this is effectively executed the commercial gains can be huge.  Keeping your people, who look after your customers (or members) and this takes care of the profits.  If only it was that simple!  The message remains, however, and teams that have time invested in them for training will continue to learn, continue to evolve and continue to enjoy their jobs.  The best bit is, that it doesn’t even have to be technical training, it could be general skills or insight into how a business operates.  It’s our job as leaders to teach, to share, and to keep the skills inside our industry”

Charlie Thompson
UKSA Chair

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