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Welcome to #spavoice
October 2017
Welcome to Octobers edition of Spa Voice, the UK Spa Association‘s monthly newsletter.
With only four weeks to go until National Spa Week we have dedicated this edition to telling you all the exciting news around the public communications campaign itself, and giving you ideas on how to run your best National Spa Week yet!

We have already had lots of media interest in covering the National Spa Week story this year. Major titles including Glamour Magazine, Harper’s Bazaar, Marie Claire, Look, OK Magazine, County Weddings Magazine, The Sun and Sunday Times supplements, The Mirror, Metro, Top Sante and Sainsbury’s magazine have all indicated that they want to run features on the week….and that’s before we even get to the National and Regional Daily papers, TV and Radio shows!
We’ve also had quite a few journalists express interest in reviewing individual spas that are taking part in National Spa Week. They are often very specific in what they are looking for – so we are passing these enquiries on to spas that have already registered and who are promoting their offers on the interactive map.
So if you are not already registered this year you really could be missing out on a great advertising opportunity that is completely free. Don’t forget it literally only takes five minutes (if that) to register your details on the website and there is no charge at all to take part…it’s absolutely FREE!
We have a number of suppliers also wanting to support their spa operators with special product offers for National Spa Week including our very own sponsors Aromatherapy Associates. All the details are available on the website.
And if all that wasn’t enough – Groupon are offering EVERY SPA THAT TAKES PART IN NATIONAL SPA WEEK A 20% off voucher! (Lisa Barden provides further details in her section below).
So our message to you, our valued members and supporters would be to register your participation on the National Spa Week website RIGHT NOW so that you can take full advantage of all the activity throughout October in the lead up to what is shaping up to be the biggest National Spa Week EVER!

Julia Leone
Spa Voice Editor

How to Leverage Your Involvement in National Spa Week

National Spa Week is a fantastic event to be involved in, an event that is about raising awareness to the public about the importance of time out and visiting a spa.

It is growing hugely as an industry event, and many spa directors have given feedback on how it’s boosted them and how they have managed to leverage their involvement and spa during National Spa Week.

So how can you use NSW to your advantage? 

Buddy with the Right Partners for Maximum New Business

Sounds obvious, but look for businesses which target the same customer audience as you.

Fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists and hair salons

Promote yourself to their clients. And vice versa
 Promote your offer on their website . . .


Ideas for Events and Social Media for National Spa Week?

So you have signed up to be part of The UK Spa Association, National Spa week, and looking for ways to how to get your customers through the door to gain the physical, mental and emotional benefits of regular spa visits.

What about advertising on your website and through social media how you are supporting National Spa week and offering treatments to support your local cancer charity, International Breast cancer day, or raising money for charities such as Look good feel better helping women with cancer or even for the young one's teens unite fighting cancer.

If you are a salon that has trained therapist in Cancer Massage, why not offer a sponsor a treatment for a cancer sufferer, this could be done by someone paying for a friend or relative to receive a treatment.
What about your regular clients when they tweet/like on facebook and all your social media platforms, mentioning your business and the #nsw @spavoice could be a free hand or foot massage this will really help to shout about your amazing business.

Mini treatment trials sessions such as neck and shoulder massage, back facial, mini facial, foot or hand massage.

Visit a spa day/session and have a treatment for mums and toddlers, mums, sister, best friend or partners with percentage of takings going to charity

Looking forward to you using some of my suggestions for your national spa week.

Don’t forget to share with us tweet/Instagram/facebook photos of your fantastic events across the week have an amazing #nationalspaweek.
Kim.C.A.Ford @kimfordexpert



Up Coming Industry Events

We have a number of important industry events on the horizon, including:

We have a number of important industry events on the horizon, including:
  • The Independent Hotel Show (Olympia)  17-18th October 2017, 
  • Professional Beauty North (Manchester Central), 22nd-23rd October 2017
Next Spa Directors Assembly Dates
  • London Spa Director Assembly in November 29th venue TBC

If you haven’t already signed up you can find out more information about all of these events here 

UKSA - Summary of Recent Networking Events
September has been an exciting month for our Spa Operator contingency! We held not one but three Spa Director Assemblies across the UK! 

A Note From The Chair . . .

Valuable Events

Facing the prospect of growing your own business, meeting your sales targets, or advancing your own personal development we are all faced with options.  It is, very often, the biggest skill in making those options as productive as possible.  Without options, we cannot make choices.  The UK spa industry works in a larger parallel world….
Our industry must grow, for with only 8.5% of the UK adult population taking treatments from our (often) excellent spas and salons, we have a huge way to go to match the 13-15% in many European countries and 18-20% in the USA.  Imagine doubling the size of the UK spa market, for suppliers and operators alike this must be our goal.  Why join the UK Spa Association…
UK Spa Association has developed focussed workstreams, based on international knowledge and member requests.  The need for accurate, user-friendly market data via our benchmarking system will allow marketing decisions to return better revenues.  The need for greater customer numbers or higher price points (anyone got staff pay declining, I think not?) will be part of the confidence the spa operator needs, and the UK Spa Association is devoted to providing the backbone and infrastructure for this.
Beyond this, packed networking events at great venues, improving member benefits, and the huge National Spa Week are all the real “must do” parts and immediate ‘pay back’ parts of your membership fee.  I look forward to welcoming you into our membership

If you haven’t already, make sure you check out our new look website here to find out more about our strategic priorities.


Supplier Support During National Spa Week

In addition to Groupon and Aromatherapy Associates being the official sponsors of NSW 2107 they have also announced some fantastic additional offers that they are giving spas for taking part in National Spa Week….

AROMATHERAPY ASSOCIATES - An amazing new arrival just in time for SPA WEEK and for professional use only . . .

“Following feedback from our Spa Partners for a more economical way to infuse Aromatherapy Associates expertise into your generic services (including packages), Aromatherapy Associates are delighted to announce the arrival of our BALANCE MASSAGE OIL – just in time for National Spa Week. Professionally recommended for a multitude of non-therapeutic branded services*, this anti-oxidant rich formula is packed with skin conditioning Sweet Almond Oil (Vitamins A,B, E), additional antioxidant boost of Vitamin E and a bespoke light essential oil blend designed in-house at our London Lab. This sophisticated massage oil provides a base oil with benefits and is available in two sizes, 1 litre and 5 litre presentation."

Additionally, AA have some “professional skincare pick and mix” offers for our spa partners until end of October 2017.

There are also lots of other suppliers that have some great offers to support their spa operators too. Click here to find out more.

20% credit with Groupon. 
Any spa operator who signs up to National Spa Week can receive a discount of 20% to spend on a travel deal.
How to claim this?
  1. Sign up to National Spa Week
  2. UK Spa Association will email you a unique code with 20% for you to use as credit on
  3. Use the code provided at the checkout on
Frequently asked questions on how to use Groupon code 
Validity for use: 1st October 2017 – 25th October 2017.
Other terms
Maximum discount is £20, valid on 1 local or travel deal. 
Some deals may be excluded.
Offer valid only for one purchase of a Local or Getaways deals on
Valid for all Groupon customers.
By redeeming your £20 discount voucher you agree for the UKSA and its sponsor Groupon to notify you of further discounts and special offers.

 I hope you will agree with me that this National Spa Week is really going to help put our industry on the map this year, so I would urge you to take full advantage of everything that the UKSA are doing to help you benefit in your own spa or salon.

Don’t forget you can download your ‘proud supporter of National Spa Week’ here to use on your website and email signatures, to show that you are getting involved this year.

We will send more details to our members via email of the offers that these and other suppliers will be providing to participating spas for NSW. The most important thing that you as an operator can do right now though is register at to show you are taking part.
Wellness Bites . . .