Courtesy of The Raithwaite Estate Spa, N Yorks
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It's Time to Embrace Facebook Live

by Juliet Wheater

 

Public speaking is often the one thing that really worries people, professionals included. This fear can create an aversion to speaking to a group of people as well as, now quite often required, speaking to camera. However, its high time the spa professional took to Facebook Live to showcase their fantastic businesses, services and facilities. 

Many marketers use Facebook Live to communicate their brand stories and to build authentic, intimate connections with followers and potential clients, so can the Spa Manager. 

In April 2016, Facebook launched Facebook Live, a live video streaming service that allows anyone tobroadcast from their mobile devices straight to their Facebook newsfeed. 

Since its launch, live streaming video has exploded in popularity, particularly the Facebook Live, where according to Vimeo, 78% of online audiences watch Facebook Lives (2018). 

Facebook Live Ideas

If you’re keen to embrace Facebook Live videos but aren’t sure what to talk to your viewers about, a great place to start is with education. Perhaps you might like to highlight or showcase any of the following: 

  • Retail Product Education
  • Differing Skincare Treatments and their benefits 
  • Facilities Tour 
  • Client Testimonials 

It’s important to mention that while it’s perfectly acceptable to make a few errors whilst filming a Facebook Live, you should have an outline plan as to what you’d like to get across to your audience. A little planning, will make sure that you present yourself and your business in the bestpossible light. Although having said that, do try and have an element of spontaneity as it’s all about the interactive nature of this medium.
Take advantage of these Lives and see them as an opportunity to really inform, educate and add value to your clients and potential clients. 

Get Prepared 

When doing a Facebook Live, be sure you’re in a situation which will really represent your business. If you’d prefer it to be quiet and tranquil, make sure you won’t be disturbed. Although, with the commencement of Christmas shopping, you might like a retail space, to show a little background activity. 

If you’re going to demonstrate a treatment, make sure you are well practised in it and also that your model will know what to expect also. Have a colleague assist you or perhaps invest in a tripod, with a video as proactive as this. 

Take the Bull by the Horns! 

If you have even the slightest aversion to doing a Facebook Live, you’ll always prioritise something else over completing the video. Note in your diary, a day and time that you’ll commit to taking action. Scan your spa area or choose a product you just love and simply talk about it for just one minute. You’ll be pleased you did! 

Here's How: 

  1. Tap the camera icon to the left of your search bar.
  2. Give Facebook access to your camera and microphone when prompted.
  3. Switch to "Live" on the bottom of your camera screen.
  4. You can also go Live on your own Facebook profile. Open up the status bar by tapping the text that reads "What's on your mind?" Then, select the "Go Live" option from the menu, amongst choices such as: Poll, Tag Friends, Check In etc 
  5. Choose your privacy and posting settings. Should you be nervous, you may not want to have a ‘Public’ Live straight away, so in that case, set to"Only me" or ‘Friends’ with the option to post the video as a ordinary Facebook post and a Facebook Story at a later date. 
  6. Write a compelling description as this text will appear on people’s newsfeeds. Make it compelling and describe what the broadcast will be about. 
  7. Other options include: tag friends, choose your location, or add an activity. 
  8. Set your camera's orientation.
  9. Add lenses, filters, or writing and drawing to your video.
  10. Click the blue "Start Live Video" button to start broadcasting but don’t worry, you won’t go live immediately. 
  11. Engage with commenters and say hello, using their names. Again, not only is this a friendly approach to showcasing your business and its services and facilities but Facebook will give your Live a higher relevancy score, by number of comments. Ask your viewers questions and always answer theirs. 
  12. Click "Finish" to end the broadcast.
  13. Post your reply and save the video to your camera roll.

Following your Live video, be sure to reposition it across other Facebook group and ask others to share it also. Then encourage viewers to Like and Share the video also, as one of the primary ways Facebook’salgorithm ranks a post, is by how many people have Liked and Shared the content. 

Enjoy this creative, interactive process and once you regularly go Live, notice the digital reach of your business grow. Good luck! 

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Sunday, 15 December 2019

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