Courtesy of The Raithwaite Estate Spa, N Yorks

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paul hanaoka HbyYFFokvm0 unsplashDuring these unprecedented times of social distancing (some say physical distancing) and self-isolation, our spa clients are at home with many wearing less makeup than they usually do. With a plethora of time on their hands currently, they will have the opportunity to research the companies and brands that ‘speak to them’. Make sure that your spa is highly visible at this time, via the medium of video.

As we adjust to our ‘new normal’, daily habits will change, with many having the intention to take the time to research ingredients and formulations to improve their skin. Let it not be underestimated, that making an effort with your appearance, has a huge impact on how you feel about yourself. Our spa industry will need to pivot and adjust as quickly as we can to capture the imagination of our clients, that are staying at home.

Take to your digital marketing and social media channels and build your brand, giving relevant, value added tips on how to ‘spa at home’ via video, live or recorded. Do this effectively and consistently and your staff members and spa will become the go-to experts and will remain in the client’s conscious, until we can reopen our doors. Build the ‘know, like and trust’ factor with potential new clients too.

Build your online audience as well as email lists, with guides and sensitively constructed, special discounted retail offers. Use Zoom, Webinars and Crowd Cast face to face screen platforms to keep in touch and offer training to your team members but also to offer advice and demonstrations to clients. With exceptions of course, the employed and now self-employed will receive 80% of their earnings lost over this pandemic, so customer confidence in spending will return and there’s a real thirst for our expert knowledge.

Take the time to harness new skills in the social media arena, take advantage of Instagram and Facebook Lives and embrace IG TV on your phone as well as You Tube for video content such as: a ‘how to guide’ for massage, meditation, yoga practise etc Use the polls on social media channels, to ask what specifically your clients are looking for.


How to massage your partner. Massage offers comfort, security, connection as well as relaxation. Help your customer develop a new skill with instructions such as these:

Select soothing music, have you noticed how spas often play nature sounds, light piano and easy listening instruments in order to encourage ultimate relaxation. Standing next to the bed, begin by placing your hands on the shoulders to signify the commencement of the treatment. Smooth oil throughout the back, down along the muscles of the spine, with no pressure on the spine itself. Pressure must be whole handed, using the palm of your hand as the most pressurised, fingers are not loose, they are connected to the skin. At the waist, bring the hands together and move up the spine and then move hands apart whilst moving up along the spine, alternating hand motions until you're back up to the shoulders.

Showcase aromatherapy. Bring the power of aromatherapy to your clients. It’s an easy, inexpensive and effective way to lift your spirits, energise you and calm anxiety. It can also boost immunity, reduce pain and helps induce sleep also. Spas are sensory places, therefore reconnect with your client and suggest that, eucalyptus, lemongrass, lavender are all excellent recommendations to either diffuse, mix or massage with, for a spa-like scent.

Introduce the practise of meditation. “The purpose of meditation is to make our mind calm and peaceful. If our mind is peaceful, we will be free from worries and mental discomfort, and so we will experience true happiness; but if our mind is not peaceful, we will find it very difficult to be happy, even if we are living in the very best conditions. If we train in meditation, our mind will gradually become more and more peaceful, and we will experience a purer and purer form of happiness. Eventually, we will be able to stay happy all the time, even in the most difficult circumstances.”

Venerable Geshe Kelsang Gyatso

1 - To meditate, sit in a comfortable position with your back straight and relaxed.
Rest your hands in your lap, partially close your eyes and let all your stress and tension fall away.

2 - Turn your attention inwards and become aware of your breathing. Don’t attempt to control your breathing – just become aware of it and follow the inhalation and exhalation of your breath.

3- Gradually become aware of the sensation of the breath as it enters and leaves the nostrils. Focus on the sensation of the breath and try to forget about everything else.

4- Remain focussed on the sensation of the breath. If your mind wanders away from the breath, immediately let go of the distraction and come back to the breath.

5- Gradually your distracting thoughts will subside and you will begin to experience a sense of inner peace and relaxation. Stay with this feeling of mental calm for a while.

6- “When the turbulence of distracting thoughts subsides and our mind becomes still, a deep happiness and contentment naturally arises from within” Geshe Kelsang Gyatso, The New Meditation Handbook/ Source: Meditate in

Offer live online meditation, yoga and sound bath sessions. Clients can book an online class by purchasing a discounted ticket. Once booked via email, they’ll receive a Zoom link to activate the class.

Hand & Nail care. It has come to light, that even though we are washing our hands regularly and thoroughly like never before, many haven’t thought about germs that can lurk under long nails. Reach out to your clients and suggest they shorten their nails, use hand cream and oils to moisturise cracked skin. One at home idea for particularly dry hands, is using warm olive oil for a hand massage and then wrapping the hand in cling film. Simple but effective! Suggest they use bright polish to lift their mood and when out enjoying their daily exercise to wear SPF on their hands. Teach them how to perfect a French manicure, a classic look that never dates or update them on the latest nail looks. Perhaps pop these suggestions into an e-newsletter to your database.

5 Minute Acupressure Facial. Stress can take its toll on your health, but facial acupressure is a rejuvenating spa quality massage that will have you looking better and give your spirits a lift. Again this is another new concept, that we the spa professionals can introduce our clients at home to.

1 – Begin with the breath. Sitting quietly, close or keep your eyes only partially open.

2 – Tune in. Begin at the point of the centre of your forehead, between the eyebrows and gently massage this area with the tip of your middle finger. Move in slow, anticlockwise circles.

3 - Place both middle fingers at the inner tips of your eyebrows, gently pressing into the skin and massaging outward with small sweeping motions. The tiny muscles in your brow area will soften and relax, releasing tension. Then, gently press the tips of both your thumbs into either side of the ridge of your brow. Massage all around your eyes, brow ridge and the bones of your upper nose.

4 - Massage the acupressure points at the outside of your brows, near your temples. Move to the points on your cheeks, placing your fingertips just below and in line with your pupils.

5 - Place the tip of your middle finger at the point between the tip of your nose and your upper lip, moving in slow circles.

Offer clients the basis of a new Spring skincare routine. As we come out of Winter, what advice can you offer clients for this new season transition. Lighter cleansers and moisturisers? A lighter lotion will help to keep pores clear to avoid overloading spring skin with excess oil as the weather warms up and don’t forget the SPF. Educate clients on this subject going forward, it’s a minefield to most! Also what supplements can they be taking for their skin, nails and hair. There is still much uncertainty around the subjects of probiotic and prebiotic products. Perhaps demonstrate an easy ‘follow along’ tutorial on how to apply that rose quartz facial roller or that gua sha that they purchased and have never known how to use!

Work the whole of the body into a new routine. Suggest products and techniques that your clients can use when exfoliating their legs and arms which may well have been ignored during the cold Winter months of late. Has the neck escaped the last of the polo neck jumpers? Then offer advice on how to care for the neck and décolletage. Spas have specialist knowledge of subjects like these, so make sure your spa is visible and at the forefront of offering this value-added assistance. If your spa has a gym facility, can your PT’s offer workout routines that your followers can easily fit into their day and educate them on the benefit of each different exercise. They’ll need this more than ever for their mind as well as their body.

Educate your clients. Never underestimate your professional spa training. Your clients will not necessarily know your entire spa menu of treatments so talk them through it. For example: Cryotherapy can be delivered to just one area, or you can opt for whole-body cryotherapy, so expand on this and explain this treatment’s benefits.

Other treatments you can give life to, via video include:

Sound baths/bowls

Infrared therapy


Blue light therapy







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Thursday, 22 October 2020