As we recalibrate into our “new normal” and understand how we can best look after our mental and physical wellness, along with our Spa industry community trying to best nurture our businesses back to operations - wellbeing has never seemed so important. How do you re-launch with something that's relevant, with an offering that aligns with your client's new-found priorities and offers your business to be part of pioneering new sector? 

CBD could hold all of the answers. 

The UK CBD market generated 150M in the first 4 months of 2020 alone, this was a 50% rise in 2019, naming the hottest new trend, CBD, loved by the likes of the Kardashians and some of the UK’s Top Spa Directors.

What is CBD? 

CBD (Cannabidiol) is one of over 100 compounds found in the cannabis plant. Unlike its close relative THC (Tetrahydrocannabinol), CBD is completely non-psychoactive, meaning you get the benefits of CBD infused treatments without the high or any of the other negative side effects of cannabis. 

But, how does CBD work, and what are the effects on the human body?

Discovered less than 30 years ago, the Endocannabinoid system is one of the body’s major organ systems, responsible for regulating the body and maintaining homeostasis. Essentially, the Endocannabinoid system is the body’s internal balancing mechanism.

While trying to discover how chemicals such as THC affected the body, scientists discovered a complex system of cannabinoid receptors, CB-1 and CB-2, throughout the body.

With receptors throughout the body, the Endocannabinoid system helps to regulate appetite, metabolism, fertility, inflammation, mood, sleep, pain sensitivity, and memory, amongst other regulations. 

CBD is also the following: 

Classified as a Food Supplement in the UK 

Approved in the UK by WADA (World Anti-Doping Agency)

Legal in the UK, as long as its THC content is below a certain level

What are CBD Sublingual Oils? 

CBD can be delivered to the body in various delivery systems or products. Different products have different efficacy rates and are more or less “bioavailable”. This means that certain products will deliver the CBD to its desired site in the body faster. 

One of the highest efficacy rates is carried by CBD oil tinctures or Sublingual Oils. These are taken under thetongue, the CBD passes through the mucous membrane and into the bloodstream. 

CBD oils are directed to be taken twice per day for 2-3 drops, placed under the tongue from the tincture dropper, held in the mouth for 60-90 seconds and then swallow. CBD has a cumulative effect so it is best to take the CBD every day for a consistent cannabinoid level and to achieve CBD’s ultimate targeted state - Homeostasis, which essentially means a complete balance in health. 

What to look for in a CBD product. 

A product that has no traceable amounts of THC. These are NPA (National Pharmacy Guidelines that we follow.)

That the packaging is labeled clearly and with transparent wording, you should be able to understand how much CBD per 10ml tincture there is. The label should not be misleading. 

Look for a 100% organic product, ideally a Hemp oil or MCT Oil. 

5% CBD content for higher, a lower % won't have a great effect.

Ideally, C02 extracted or using a premium extraction method. 

The oil should be clear and vibrant, it should taste clean and not bitter. 

Look for a product with a high percentage of purity. Our products are always greater than 99%, so this is a good level to start at, also GMP certified. 

CBD for Business 

8 million Britons are now buying CBD products with spending exceeding £150M in the first 4 months of 2020 alone. 

The key here is that during these COVID-19 months there has been increased anxiety, people are having trouble sleeping and are actively trying to seek help out with their traditional medical practices. 

53% of purchasers made their first purchase in the last 12 months, this is largely to do with the market being more informed and what this tells us is…. EDUCATION is KEY. 

With the market set to grow to £450M by the end of 2020, now is the perfect time to learn how CBD can be beneficial for yourself, your clients, and your business. 

Having created the world’s first CIBTAC accredited CBD Facial & CBD Body Massage courses for Luxury Spa, this gives us the knowledge and understanding of the context of CBD within this sector. 

La Rue Verte started in the award-winning Spa at Blythswood Square Hotel and is the only CIBTAC - accredited CBD product house. As part of writing the journals for CBD Cosmetology courses, we did a range of case studies and research and development for our pioneering protocols and products. 

We already know the effects of CBD but how were clients responding to CBD Massage for example, how could we determine exact systems of practice that was not only going to leave a feeling of beautiful skin or a luxury experience but actually aim to increase the holistic wellness and even the life quality of clients. 

Un-biased case study for protocol research- 

Gillian, a Lupus sufferer who attended The Academy for weekly CBD Massage sessions over a 6 week period and took Hashtag Organics 1000mg CBD oil tincture after her second CBD Massage. Gillian’s result proved remarkable with her experiencing a significant reduction in her life-limiting ailments. These included a reduction in restless legs, improved sleep hygiene, reduction in headaches and stomach pain and also increased Gillian’s social confidence due to being less anxious about her health. Gillian today, still feels well, and with the support of her doctor has stopped taking two of her medications and moved to a CBD as an alternative. 

When we look at CBD for the skin, we are also achieving a 3-pronged skincare regime. Our products boast anti-aging, anti-inflammatory, and anti-oxidant properties which work in harmony with the CBD Facial & Body Massage.

When we look closer at the Endocannabinoid system present in the Epidermis we can have an influence on the CB1 and CB2 receptors here too, thus having an impact on the sebaceous glands, sweat glands, sensory nerves, and immune cells, all of which we cover in our training and education.

CBD is shaping a new wellness landscape and as a holistic practice has a lot to offer mind, body, and business.