Courtesy of The Raithwaite Estate Spa, N Yorks
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Have You Got Your Therapists Back?

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Have You Got Your Therapists Back?

The Spa and Wellness industry has exploded tenfold over the last few years with more and more sites being built almost every month not only in the UK but worldwide.

There is an abundance of beauty products coming onto the market along with a plethora of new and innovative treatments which sees everyone clambering to get the next great beauty tip, treatment and products.  With this in mind one of the most fundamental asset to any spa and beauty business is your Therapists, without them there would not be a spa or beauty industry; but yet still their health and wellbeing are often forgotten.  They may end up working long hours with very little breaks, carrying out treatments and using products that can have a detrimental effect on their health and wellbeing.

A well-managed spa will have robust health and safety management system in place based on employee requirements, working environment and client safety.  It will include bespoke Risk and Control of Substances Hazardous to Health assessments (COSHH) highlighting the hazards and controls of the working environment, treatments and products that are being used.

Bespoke Risk and COSHH assessments are key for the protection of therapists and the assessments must take into account any special medical matters, whether they are on any medication, have any allergies or a new and expectant mother.

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A New Way to Network for The Wellness Industry

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Wellness Collective Events is a new breed of luxury networking excellence that puts the wellness of all the guests at the heart of its events. 24 – 27 April 2019, sees the first European networking event launch at the Verdura Hotel & Spa Resort in Sicily, where guests have constant access to the site spa and fitness facilities and where they can also take part in daily scheduled activities from meditation and yoga on the beach, to running groups through Sicily’s renowned olive and lemon groves and much more. 

The four-day event seeks to create an environment that gives attendees the time and space they need to properly un-wind, miles away from the pressures of the office so that they can take a step back to work ‘on’ their business rather than ‘in’ their business.

Operators can expect plenty of opportunity to network with peers and keep up with the latest spa specialist brands and trends, while at the same time developing new and practical skills learning through the dynamic and interactive ‘Hot Seat Symposiums’, which feature some of the most prestigious and influential people from the industry – and some exciting brand-new faces too! Operators can rest assured that they will leave this event with new skills and knowledge that will positively impact their bottom line.

Product brands and suppliers can expect to meet spa managers and directors who have been hand-picked to ensure they have budget to spend and authority to spend it.

Exclusive Media partner European Spa Magazine will add further prestige through the co-hosting of a Champagne Lunch, Gala Dinner, and the brand-new Icon Awards.

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The future of Health and Wellbeing is in our own hands

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All the Christmas treats, all the chocolates, and let’s not to mention all the Prosecco and Champagne!

The beginning of the year is a fantastic opportunity to clean out and start again! It is a great time to cleanse your liver!

The most important purpose of a detox is to allow your liver to cleanse. Detoxing shouldn’t be just about weight loss.  Many people start the year complaining about weight gain and they think they must detox to lose weight. However, the real reason to start a detox is to clear out any toxins and rebalance the acids which may have accumulated during the Christmas break which cause inflammation. However, weight loss may well be a by-product of doing this!

Inflammation: What is Inflammation?

“Inflammation is your body's way of protecting itself from infection, illness, or injury. As part of the inflammatory response, your body increases its production of white blood cells, immune cells, and substances called cytokines that help fight infection.”

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Skills and Levels within the Industry

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There are numerous excellent training and career opportunities for a people entering the Salon, Spa and Wellness Industry.

Many schools, universities, and colleges offer training courses on a wide variety of levels that will help you expand your career. There are also numerous international shows and seminars that can help to increase your CPD. Once you have obtained the right training, qualifications, and certifications, the career opportunities are only limited by your own imagination.

Certifications and Qualifications

Different levels of certifications and qualifications are required by the various fields of employment.

There is no specific standard qualification required for all therapists however, most employers are looking for qualifications with these types of certifications and standards:

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Recruitment…What can we do?

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There are now almost 1,400 spas throughout the UK, a total of 6,927 treatment rooms and 33,684 therapists.  Our industry, only in its infancy, is booming.  With wellbeing and mindfulness being on the tip of everyone’s tongue, the top of everyone’s news feed and chattering away into our ears, before us lies the future of spa.

In the key note speech at last year’s Spa Life, we listened how we would soon change tack, from marketing to the well and on to the ‘unwell’ and eventually ‘the sick’.   Even with the most positive of outlooks, we do need to look at the way the population is evolving and how we market to it.

The national recognition… that ‘its ok’ not to be ok, has spearheaded the mindfulness and alternative therapy awareness into spas and wellbeing practitioners.  It’s now acceptable to delve into natural cures, coaching and therapeutic support, the everyday person is far more inquisitive as to what ‘we in the business’ can offer them as their ‘feel better, live better ticket’.

So, this is music to the spa industry’s ears, right?  More demand, more revenue for our booming industry… but what about the recruitment crisis we are having?

I operate Weavers’ House Spa in Suffolk.  A beautiful boutique and bijou day spa nestled into the idyllic village of Lavenham. The spa is busy with clients from far and wide, the team work together to provide a bespoke spa experience and the attention to detail and time we dedicate to our treatments mean that our clients fall in love with the spa.  However, running a small spa in a rural village is a far cry from the ‘big smoke’ and becomes impossible when illness strikes, or a therapist decides to jump jobs.  We are left juggling columns, and me rolling up my sleeves and performing treatments at the drop of a hat, to ensure we don’t disappoint.  This isn’t sustainable, and certainly not a long-term solution, so we needed to come up with a plan - what can we do?

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BETTER TOGETHER – UK SPA ASSOCIATION & UKACTIVE ANNOUNCE NEW MEMBERSHIP ALLIANCE

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The UK Spa Association (UKSA) and ukactive have today announced a new partnership, offering a new ‘Active Spa’ membership for businesses which provide both spa and fitness services.

The new membership option comes as a result of the growth of the UK wellness industry, with organisations now increasingly embracing a holistic approach to wellness that includes spa, relaxation and fitness.

‘Active Spa’ will offer members the specialist support of both membership bodies in a single affordable package – ensuring members can benefit from expertise in improving reputation, brand awareness and growth across the spa and physical activity sectors.

Key support services across both organisations in the areas of spa and fitness include: health and safety advice, strategic business growth and counsel, discounts on sector events and networking opportunities, public awareness campaigning, benchmarking and much more.

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Raising your Business Profile

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Planning for the festive season can start as early as the previous Christmas for big high street retailers. Of course not as easy for some of us who run small businesses. There are clients to serve and staff to manage. However foreplanning can reap real rewards.

If you have only just come up for air and realised you need to get into the Christmas jingle.

Here are a few ideas to get your staff and your business singing, “Deck the halls with holly.”

First, let’s start with your goals:

  1. Bringing awareness of your services and products you retail, raising your business profile business.
  2. Rewarding your loyal clients. I like the three “R’s”. Reward, Retain, Renew. There is so much value in your existing client base and it's easy to take them for granted.
  3. Increasing your retail sales and customers average spend over the festive season.
  4. Gift vouchers are essential at this time of year.

Festive Selfies

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The Future of Health and Wellbeing is in Our Own Hands

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Why should we learn more about our bodies?

From the beginning of our lives we have learnt the basic essentials of how to survive. Taught to walk, taught to eat and taught to rest. These are the fundamental actions in our daily lives. In our ancestry, pre-historic man would have had to hunt for food, hunt for meat and forage for good vegetables and fruit and then rest, it was our only way for survival.

In today’s world, we have food accessible 24/7 and have ready-meals which eliminate any need for activity like our ancestry which has led to a sedimentary lifestyle. Our energies have been converted to use in on our work, social and family life and we are becoming less active as a result. Those activities rarely require a raised heart beat which is important for our cardio vascular and respiratory systems. Equally now more than ever we are connected to the 24/7 world so it leaves little time for rest and downtime. 

One of the greatest concerns in our life is what we eat! We are eating less nutrient dense foods, which has been replaced by preservatives and man-made additives. Not only does eating less nutrient dense food can lead to physical ill-health but also affects our moods which can lead to weight gain and our ability to be as active.

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Celebrating the Season with a Drink

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Why would you need a Liquor Licence?


Whether you’re creating a promotional evening or just to saying thank you to your existing clients.  Can you do this legally?

In the past, we would openly offer clients a glass of mulled wine, a glass of prosecco without a thought. However, now… Facebook, Instagram, Twitter, and Linkedin are all great ways to promote the festive season.  But, if you advertise your business with a photo of a client drinking in your business or promote a treatment offering a glass of wine (without the relevant license) you could be fined £15,000.00

Promote your business safely

 Contact your local authority and see if you need to apply for a premises licence.

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Christmas Gift Cards

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The Holidays are a magical time for sharing heartfelt wishes with friends and family, gifting presents and enjoying the sound of Christmas carols and the smell of warm gingerbread. However, for spa owners, the Holidays tend to be far more hectic. Throughout most of December, spas are overflowing with appointments, supplies are flying off the shelves and there is hardly any time to exchange warm wishes with every customer.

By now, your spa is already looking festive - the Christmas tree is up, ribbons and baubles are hanging in the windows and Holiday music is playing all day. But when you think about it, your competition is doing the same. What can you do to create a more unique Holiday experience for your spa customers?

The answer is simple - offer festive gift cards. The Versum team has designed a set of ornate, festive-themed gift vouchers, which you can print out and offer to your clients. Besides spreading Holiday cheer, here are some of the benefits you can expect to see from offering them at your spa:

Increased sales

Did you know? Gift cards are one of the most popular stocking stuffers people purchase for their close ones during the Holiday season - and with a colourful and festive design, who can resist getting one? For the undecided present buyer, not knowing what to get for their close one is not a problem, since gift cards can be utilised for any product or service the owner desires. Offering an elegantly designed card at your spa is the safest bet!

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Guest post: Minimoon spa packages for couples

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While plenty of spas focus on pre-wedding pampering packages, don’t forget to capitalise on the minimoon trend by offering a package aimed at couples who have just tied the knot. For the last ten years, the minimoon has been rising in popularity, as couples opt for shorter, cheaper breaks due to time and budget constraints. Here’s how to appeal to newlyweds according to wedding experts Guides for Brides.

Time it right

Ideally you’d be able to offer a minimoon package all year round, but if you want to capture the majority of couples, summer is still your peak time. Extending this offer into late summer and early autumn may also pay dividends, as our 2017 bridal survey revealed that more couples are choosing to tie the knot later in the season.

Throw in romantic extras

The key to turning a standard couples package into a minimoon spa package is to add the romantic extras that newlyweds will be looking for. Including free champagne, rose petals in jacuzzi baths, and candlelit treatments will always go down well, and combining with food is a great way to increase the overall package value. 

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Wellness Retreats, are trending what could you learn from them?

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A wellness retreat is a special kind of getaway - not quite a vacation, not quite an adventure, and yet likely the most rewarding getaway you’ll ever give yourself. Because that’s exactly what a wellness retreat is - a gift to yourself, a chance to up the ante on your mental and spiritual well-being.

Going on a wellness retreat takes you out of your everyday life in a way just about nothing else can. You can choose your degree of removal, but often the best way to get the most out of the experience is to completely unplug - leave the job behind, shut down your technology, and allow yourself to simply BE.

Here are reasons to even consider this kind of getaway in the first place.

Taking Time for Yourself

Image credit appleyoga (Katy Appleton Retreats)

 

To some this can seem selfish, to

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The future of Health and Wellbeing is in our own hands

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Why do we need to start taking care of ourselves?

Welcome to the busiest and most demanding time of our lives where every day brings additional new challenges, stresses and strains!

 We are now connected to the world 24 hours a day, 7 days per week. The internet, smartphone technology, and social media have created an ability to compete and respond instantaneously, but the downside to this is that it means we are all ‘always on’.

There is so much information out there – more than at any other time in human history – and all of it is easily accessed by the touch of a phone screen wherever we happen to be. Each day our minds are bombarded with thousands of images and an immeasurable amount of information is being absorbed by our brains.

How can we not question the effects on our mental health and wellbeing?

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World Wellness Weekend

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The weekend of 22nd and 23rd September was World Wellness weekend, celebrated in over 80 countries around the world. A number of spas, beauty salons, suppliers and industry experts joined in the celebrations this year. Here is a taste of what was on offer this week across the country.

The Cafe Royal did it in style, with Akasha Wellness Weekend. Offering a number of complimentary group sessions. Join our trusted resident wellbeing experts and tutors from Aromatherapy Associates in a number of sessions dedicated to nourishing mind, body and soul.

Shakti Veda Spa London offered a “How to abhyanga massage” via Instagram if you were not able to visit them in the spa for a treatment.

The Balmoral in Edinburgh in collaboration with Tribe Yoga offered three yoga classes over the weekend, to revive yourself post yoga you were treated to smoothie and energy ball.

                                                                       

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Salon & Spa Networking Lunch launches at Professional Beauty North

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On Sunday 21st October, Professional Beauty North will host a dedicated forum for salon and spa professionals to discuss business challenges and share solutions among like-minded colleagues, industry experts and leading brands.

New for 2018, the initiative will take place alongside the leading beauty and spa exhibition at Manchester Central, aiming to help professionals in the industry to improve their businesses through collaborative discussion and problem-solving.

Salon and spa owners and managers, as well as sole traders, are invited to put business-related challenges and questions to the experts in a round-table discussion format. Key topics will include:

Staff management – recruiting and retaining the best talent

Retention marketing to improve customer loyalty

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Bridal skincare treatments

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Whether it’s a last-minute pamper in the run-up to the big day or a series of targeted treatments to get the glowing skin for the photos, brides are a fantastic audience to target when it comes to skincare treatments, as often women feel more able to invest in premium skincare ahead of their wedding day than at any other time. Here’s how to capture that demographic according to wedding experts Guides for Brides.

Know your timeframes

As brides are working to a specific countdown to their day, it’s important that you’re aware of the date and what can be achieved in that time. Don’t recommend intensive treatments or facials too close to the day in case of adverse reactions, and be clear and realistic with the bride if she’s looking for targeted results such as fine line or rosacea reduction ahead of the wedding.

Upsell a series

Speaking of targeted treatments, brides are the perfect audience to sell a series to, especially if they start planning in advance. Treatments like microdermabrasion, laser facials and peels work best in a series and are likely to be the kind of thing that brides are after anyway, so use this as an upselling opportunity.

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National Spa Week – Who’s got your back?

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Are you Prepared for National Spa Week Guidance

                                                             

 

National Spa Week – Who’s got your back?

10th -17th September

Are you ready to benefit from the message of National Spa Week – “more people into more spas more often” A fabulous objective for the industry but what about the practicalities of more people in your spa?

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Summer holidays …

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For many, travel is all about experiencing other cultures, understanding different traditions and learning about a country's rich historical tapestry. It's about throwing yourself out of your comfort zone, exposing your senses to new sights, smells and sounds, and really getting beneath the skin of a place.

Yes, yes that's all well and good, thank you very much, you might be thinking — but what if you just want to head to the sun and partake in some serious self-indulgence? What's so wrong with wanting to lie on a pristine white sand beach, swim in a crystal-clear ocean and head to the spa to be preened and pampered to within an inch of your life?

Nothing at all, we say. Nothing. At. All.

When I return from holiday I often find myself inspired by what I have experienced and seen. One of my most memorable experiences was visiting Six Senses Yao Noi in 2012. My biggest take away from this holiday was the concept of ‘new luxury’. We spend so much of our energy and our lives in the act of doing, chores, tasks, work and those all-consuming emails. We never have a moment of quietude with the 24-hour news cycle, social media and the extended workday due to constant accessibility. At Six Senses there is a real sense of coming back to the centre, switching off and reconnecting with family and loved ones without the distractions listed above. Enjoying the simple life, albeit in the surroundings of absolute luxury, carved out in a natural and understated setting.

What discoveries have you made when travelling? More specifically, do you, like me, find yourself drawn to the spa or wandering the backroads to discover a hidden treatment gem? I am intrigued by the new and unusual treatments which are not on offer in London.

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Lavish believe B2B market key to increased spa bookings

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The Lavish spa voucher brand has relaunched with a new look and new ownership and is already helping to increase bookings for their spa partners. Working with a range of properties across the UK, Lavish believes that spas can see real success by not only looking at a consumer audience, but by also targeting deals and awareness into the business market, namely through employee engagement and ‘perk’ platfoms. 

These platforms allow employers to offer employees subscribed to its platform a range of perks, including things like free phone insurance, cinema tickets, and 2 for 1 meal deals when eating out – and spa vouchers through Lavish. 

The spa sector is of interest to employers as employee wellbeing has become marked in importance for many employers. A recent CIPD report showed that two-fifths of employers have a standalone well-being strategy and over half agree that employee well-being is on senior leaders’ agendas. Positive results include boosted employee morale and engagement (44%), a healthier and more inclusive culture (35%) and lower sickness absence (31%) to name just a few. 

The platforms account for an audience for Lavish of over 15 million employees and include platforms such as WeGift, Edenred and Reward Gateway, used by some of the biggest businesses in the World. Lavish believes this opens up a whole new audience for spas and beauty businesses. 

CEO Wendy Carter explains:

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Keeping Your Cool In The Heatwave!

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Oh yay! It’s summer and yes, it’s oh so hot! Summer is funtime as we get to play outdoors, take a vacation, dig our toes into the sand and enjoy the coolness of a pool, pond or river.

With British summers being the hottest on record we need to find ways to keep cool at home. I have a few tips that I have adapted from the spa industry:

  • Hydrate. Hydrate. Hydrate.

Your body is about 60% water. So keep drinking. Toss a little fruit slice in for some added flavour. My current favourite is a few mint leaves, a dash of lime or a slice of lemon with ice.

Keep the children topping up on water throughout the day. We have had fun making different flavoured ice cubes in fun shapes.

Hydrate your skin too with a fun DIY mask. I love cool cucumber and avocado. Hydrating mist sprays are another way to keep cool and refreshed throughout the day. I recommend buying ones that have Hyaluronic Acid as an added ingredient so this locks the moisture into the skin and prevents the water evaporating.

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