UK Spa Association

News and views from the UK Spa Association

UKSA Networking Events

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September has been an exciting month for our Spa Operator contingency! We held not one but three Spa Director Assemblies across the UK! 

In London wellness was on the agenda in the tranquil surroundings of Bhuti in the heart of Richmond. Bhuti is truly a one of a kind, an eco wellbeing centre, day spa, yoga studio and vegan cafe in the heart of South West London. Debate and discussion focused around agency staffing, commission structures and hotel capture rate. 

Our Northern Assembly took place at a historical landmark in the Spa world, the Devonshire Dome, Buxton, where the healing waters stretch back at least as far as the Romans. The building became known as the Devonshire Royal Hospital in 1934 and was one of the last hydropathic hospitals in the UK, using the healing waters to treat many health conditions. The Dome still houses a modern day Spa which is run by the University of Derby. Students can get hands on experience working in the Spa whilst studying for a degree in Spa Management. Our Assembly here took an academic stance and discussions were had about how students perceive a career in spa, what are the barriers and how do we PR Spa to the students so that we don't lose them to other fields in Beauty. 

In addition to our regular Northern and London Assemblies we hosted our first ever South West Spa Director Assembly by request of the Operators in the SW who are growing in number and seeing an increasing focus on Spa and Wellness in their region. We were therefore delighted to host this meeting on their behalf at the 16th Century Boringdon Hall in Plymouth. Exactly one year ago to the day we were there they had opened a new wing to the hotel, Gaia Spa, drawing inspiration from Gaia (also known as mother nature) they designed a spa that encompasses natural materials including wood, stone and glass for natural lighting in order to bring the outdoors in. The Assembly brought together leaders from Spas across the region and discussions focused on staffing and retention and how we go about highlighting the ever expanding SW Spa sector to the rest of the UK! 

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Maximize New Business In National Spa Week

 

Buddy with the right partners for maximum new business 

Sounds obvious, but look for businesses which target the same customer audience as you. Fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists and hair salons 

Promote yourself to their clients. And vice versa 

Promote your offer on their website 

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Ideas for Events and Social Media or National Spa Week?

So you have signed up to be part of The UK Spa Association, National Spa week, and looking for ways to how to get your customers through the door to gain the physical, mental and emotional benefits of regular spa visits. 

What about advertising on your website and through social media how you are supporting National Spa week and offering treatments to support your local cancer charity, International Breast cancer day, or raising money for charities such as Look good feel better helping women with cancer or even for the young one's teens unite fighting cancer. 

If you are a salon that has trained therapist in Cancer Massage, why not offer a sponsor a treatment for a cancer sufferer, this could be done by someone paying for a friend or relative to receive a treatment. 

What about your regular clients when they tweet/like on facebook and all your social media platforms, mentioning your business and the #nsw @spavoice could be a free hand or foot massage this will really help to shout about your amazing business 

Mini treatment trials sessions such as neck and shoulder massage, back facial, mini facial, foot or hand massage. 

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How to leverage your involvement in National Spa Week

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National Spa Week is a fantastic event to be involved in, an event which is about raising awareness to the public about the importance of time out and visiting a spa. It is growing hugely as an industry event, and many spa directors have given feedback on how it’s boosted them and how they have managed to leverage their involvement and spa during National Spa Week. 

So how can you use NSW to your advantage? Once you have your offer set, you can promote this in many ways, to gain interest in your spa. Here are our top 5 suggestions: 

1. Send press releases to your local papers, magazines, radio stations, industry publications, and so on. Tell them about NSW, its importance, and what you’re offering to get involved. 

2. Invite a local blogger in. Take a look at local bloggers that present work similar to your spa’s ethos and standards and invite them into discuss NSW, and experience a mini treatment. Get them shouting about you and NSW too. 

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Don’t underestimate the power of facial massage

Beata Full portait copyA good facial massage can allow your face to breathe and restore the sparkle and colour.  We do tend to overlook the face when talking about massage.  Facial massaging will boost blood circulation, firm skin and tone the muscles while also encouraging the flow of lymph and releasing endorphins - the hormone of joy.  It can slow down the ageing process and bring about a real relaxation. So why go under the knife when there are other ways to achieve the similar results!

We tent to think about massage as a part of beauty treatment procedures, but good face massage can bring much than that!There are hundreds nerve points on the face and according to Chinese medicine these relate to each body’s organs. So massaging your face can affect positively your whole body. 

We ‘face’ the world every day from the moment we wake until we retire. Think of all those phrases ‘face the facts’, ‘put on a brave face’, ‘talk face to face’ all ways we deliver our messages. Our face can be under lots of stress as a result of that. We hold our emotions there but also face can be affected by the profession we do.

For example teachers, speakers, actors will usually have quite tense face muscles especially around the jaw. Lack of sleep will affect our face, tension in shoulders or neck will definitely leave the mark on the face. Headaches both chronic and occasional will tense the fascia, creating even more pressure hence more headaches. We could go on and on.

There is also touch element in it which we all need so much. We know that massage is hugely popular in the spa and there is a reason for it. People are craving connection. They crave the power of touch.

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