UK Spa Association

News and views from the UK Spa Association

Bridal skincare treatments

Whether it’s a last-minute pamper in the run-up to the big day or a series of targeted treatments to get the glowing skin for the photos, brides are a bath beauty cucumber 3192fantastic audience to target when it comes to skincare treatments, as often women feel more able to invest in premium skincare ahead of their wedding day than at any other time. Here’s how to capture that demographic according to wedding experts Guides for Brides.

Know your timeframes

As brides are working to a specific countdown to their day, it’s important that you’re aware of the date and what can be achieved in that time. Don’t recommend intensive treatments or facials too close to the day in case of adverse reactions, and be clear and realistic with the bride if she’s looking for targeted results such as fine line or rosacea reduction ahead of the wedding.

Upsell a series

Speaking of targeted treatments, brides are the perfect audience to sell a series to, especially if they start planning in advance. Treatments like microdermabrasion, laser facials and peels work best in a series and are likely to be the kind of thing that brides are after anyway, so use this as an upselling opportunity.

...
Continue reading
49 Hits
0 Comments

National Spa Week – Who’s got your back?

Hygen                                                             Are you Prepared for National Spa Week Guidance

 

National Spa Week – Who’s got your back?

10th -17th September

Are you ready to benefit from the message of National Spa Week – “more people into more spas more often” A fabulous objective for the industry but what about the practicalities of more people in your spa?

...
Continue reading
43 Hits
0 Comments

Summer holidays …

uksa newsletter beach

For many, travel is all about experiencing other cultures, understanding different traditions and learning about a country's rich historical tapestry. It's about throwing yourself out of your comfort zone, exposing your senses to new sights, smells and sounds, and really getting beneath the skin of a place.

Yes, yes that's all well and good, thank you very much, you might be thinking — but what if you just want to head to the sun and partake in some serious self-indulgence? What's so wrong with wanting to lie on a pristine white sand beach, swim in a crystal-clear ocean and head to the spa to be preened and pampered to within an inch of your life?

Nothing at all, we say. Nothing. At. All.

When I return from holiday I often find myself inspired by what I have experienced and seen. One of my most memorable experiences was visiting Six Senses Yao Noi in 2012. My biggest take away from this holiday was the concept of ‘new luxury’. We spend so much of our energy and our lives in the act of doing, chores, tasks, work and those all-consuming emails. We never have a moment of quietude with the 24-hour news cycle, social media and the extended workday due to constant accessibility. At Six Senses there is a real sense of coming back to the centre, switching off and reconnecting with family and loved ones without the distractions listed above. Enjoying the simple life, albeit in the surroundings of absolute luxury, carved out in a natural and understated setting.

...
Continue reading
140 Hits
0 Comments

Lavish believe B2B market key to increased spa bookings

lavish

The Lavish spa voucher brand has relaunched with a new look and new ownership and is already helping to increase bookings for their spa partners. Working with a range of properties across the UK, Lavish believes that spas can see real success by not only looking at a consumer audience, but by also targeting deals and awareness into the business market, namely through employee engagement and ‘perk’ platfoms. 

These platforms allow employers to offer employees subscribed to its platform a range of perks, including things like free phone insurance, cinema tickets, and 2 for 1 meal deals when eating out – and spa vouchers through Lavish. 

The spa sector is of interest to employers as employee wellbeing has become marked in importance for many employers. A recent CIPD report showed that two-fifths of employers have a standalone well-being strategy and over half agree that employee well-being is on senior leaders’ agendas. Positive results include boosted employee morale and engagement (44%), a healthier and more inclusive culture (35%) and lower sickness absence (31%) to name just a few. 

The platforms account for an audience for Lavish of over 15 million employees and include platforms such as WeGift, Edenred and Reward Gateway, used by some of the biggest businesses in the World. Lavish believes this opens up a whole new audience for spas and beauty businesses. 

...
Continue reading
67 Hits
0 Comments

Treatments on brand

spa brand

A great way to liven up your services offered and build more awareness and strength for your brand is to look at your services and create and introduce treatments that link to your brand or your location.

Restaurants do this well, by using local ingredients and produce. Customers tend to love local and it’s a great way to sell in an enticing way.

How could you link you brand and location? For example… Are you by the sea? Could you offer seaweed based products and treatments that link to that theme? Perhaps someone local creates products with local ingredients which you could use.

Located in the city with time conscious guests? You could offer treatments with two therapists at a time or mini treatments.

...
Continue reading
49 Hits
0 Comments