Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Work, Work, Work

We’re over two thirds through 2017, which means it’s time for us to start thinking about our marketing for the rest of the year. It’s time to plan, ready to maximise one of the busiest times of the year, you know what’s coming…. Yes, I apologise now, we’re talking Christmas.

How’s your marketing plan looking? Are you organised from September onwards? If not, or if you are simply looking for extra ideas to include within your current plan, then we have some tips and ideas for you here.

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Let’s break it down month by month:

September

The children are back to school and the grown ups have more time for themselves. This is the perfect time for de-stress treatments and rituals, ‘back to school’ or ‘recover from the summer holidays’ treats. How about a little demo video of your most popular massage treatment to share with your customers?

October

Autumn is officially here and October sees Halloween at the end of the month. It’s time to introduce autumnal treats and why not think of quirky treatments and packages to promote, whilst always keeping in line with your branding and business culture. At The Reef, we have previously promoted a body scrub treatment, using our Elemis Devils Mint Body Scrub, and our Lava Shells treatment. Perhaps these are treatments you also offer and can promote, or you have a pumpkin treatment, or can creatively name a package of treatments for this time of year and give your customers a touch of magic!

November

Christmas starts creeping up and it’s a time of year we need to maximise. Christmas packages and gifts certificates can start to be promoted to your customers to create awareness. Perhaps you have special packages to put together, and why not include a glass of celebratory fizz for their visit. At the end of the month is Black Friday, you don’t have to go crazy, this may simply be an opportunity to promote a little treat, or give an add on such as a glass of fizz on a visit to anyone who purchases a voucher that day, etc.

 

December

Christmas packages and gifts need to be out in full force now. Winter warmers, relaxing and warming treatments are perfect right now. Perhaps a cinnamon scrub, a frankincense massage, or a gold facial? Could you also promote mini group visits for relaxing Christmas parties for colleagues or friends to enjoy? Now is also a good time to have the team focus on pushing the bookings for Christmas day and New Year’s Eve preparation treatments. On social media you could create a buzz with 12 days of Christmas, offering this could be anything from beauty tips and tricks to a promotional treat or competition.

January

When planning the rest of the year’s marketing, we can’t forget January. The busy rush of Christmas can often take over and leave little time for planning January, so let’s get it covered now and take the pressure off. January is all about the detox, a time to refresh and renew. Time out for relaxation after the crazy Christmas period and time to kick 2018 off with a bang of well-being for your customers. Perhaps a January sale works well for you now?

Why not also check out national days in the UK to see if anything relates to you, or is important to you, to promote or even hold a charity event for.

Stay Zen

During this busy period, don’t forget to look after yourself and your team too. Whatever helps you to switch off and keep yourself balanced and in check – a meditation, yoga session for the team, reading boosting books, a walk in the park, etc. Don’t forget that treats and incentives for the team to motivate them into maximising the end of the year also work well too.

Any questions, feel free to contact us over at the UK Spa Association.

Clare Cockell

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Friday, 24 November 2017

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