Courtesy of The Raithwaite Estate Spa, N Yorks

The future of beauty at Europe’s favorite beauty business event



The Natural Beauty & Spa Show is back with another helping of the best natural and organic beauty innovations the industry has to offer.  Featuring over 250 personal care and cosmetic brands, and a dynamic seminar programme full of beauty pioneers and experts – there’s plenty for retailers and buyers looking to stay ahead of the curve in an ever-evolving market.  


Register for your free trade ticket today – quote priority code: NPEB49


Trends, Trends, Trends

The Natural Beauty & Spa Show, part of Natural & Organic Products Europe – Europe’s biggest trade event for natural and organic products, never falls short of featuring the next-wave of natural and beauty trends led by consumer tastes. The show’s pivotal focus on promoting these new innovations is key to its continuing success.  From new start-ups with compelling origin stories to established brand pioneers championing new formulations – over the past 20+ years it’s helped introduce thousands of new brands and products onto the market.  For 2018, it’s all about Vegan, customisation, do-it-yourself cosmetics, sustainable beauty, and ‘indie’ brands.  And there’s plenty of scope to find these across the show-floor.


Rise of the indie brands

According to Mark Steele, haircare and men’s toiletries buyer at Waitrose, a notable trend of 2018 is “really good, smaller indie brands” emerging in the market. With their variety of quality ingredients, alternative blends, and distinctive branding, speciality indie brands can offer buyers and retailers great scope for customisation.

New exhibitors like Kinn Living, Fitzjohn Skincare, House of Life Treatments, YOPE, Fairfield Gardens, White Rabbit Skincare, and Parami Shaving Oil, are among the many ‘up-and-comers’ making their debut at the show.


“We’ve seen a lot of new, smaller brands come through.  You see it in other industries, for instance in beer.  Lots of interesting breweries are popping up that are just as good and have cutting edge social media campaigns.  Beauty is the new beer,” says Steele.


New products for 2018

Beauty without Cruelty is launching its vegan ink liners, and high-performance full performance mascaras (available in Full Volume, Ultimate Conditioning, and Waterproof).  Danish brand Meraki is introducing its new body care range to the show, which includes salt scrubs, body lotions, soaps, deodorant and dry oils, made with a focus on organics, health and the environment. All Natural Cosmetics is promoting its new collection of traditional soaps and luxury body oils, including soothing Chamomile and Calendula.  Atlantis Skincare is launching its hand-made skincare range, including: Glowing Skin Cleansing Milk, Glowing Skin Toner, Glowing Skin Day Cream, Eyecream, Velvet Skin Night Elixir, Two-part Face Mask (Clay & Ginseng) and Stretch Mark Oil.

There will also be plenty of new innovations from big name exhibitors like Weleda UK, Absolute Aromas, The Konjac Sponge Company, All-Natural Cosmetics, Alteya Organics, Ultra Glow Cosmetics, Reviva Labs, Nature's Wish, Organically Epic, Isun Skincare UK, Ria Organics, The Eco Bath Co, Macdonald & Taylor Healthcare, FIP Organic BV (Yoni, organic feminine products), Charlie Locks, Andalou Naturals, Optimised Energetics, and Boo Boo Products.


Soil Association’s Organic Beauty Pavilion

The Soil Association is back with its dedicated Organic Beauty Pavilion.  Exemplifying the growth in this category, the pavilion will feature a plethora of flagship beauty brands and compelling start-ups leading the way in certified organic and sustainable beauty. YesYesYes, Terreverdi, Yoni, Amina Skincare, Kinn Living, Ria Organics, Nourish, Madonald & Tayor, Naveen, and Body Applications are among the big names confirmed for 2018.

And the award goes to…

Designed to recognise and celebrate the importance that a great retail experience plays in growing the organic and natural beauty market, the revamped Natural Beauty Retail awards will now take place at The Natural Beauty & Spa Show on Monday 23 April 2018, to coincide with the Natural & Organic Products Awards (beauty categories).

Commenting on the move Carol Dunning, event director of Natural & Organic Products Europe, says: “We’re delighted to welcome the Natural Beauty Retail Awards to the show.   The exhibition is the launch pad for so many fabulous new natural and organic beauty products.  To celebrate the retailers who stock these products at the event where the industry truly comes to together each year, is a perfect fit.”

This ultimate celebration of the best natural and organic beauty products, and the dedicated retailers who stock them, will take place in the Natural Beauty & Spa Theatre on Monday 23 April, from 2pm.


Big name speakers

The Natural Beauty Theatre is renowned for hosting a raft of brand ambassadors and beauty experts discussing the latest insights, trends, challenges and opportunities in a continuously growing market.  From interactive panel discussions, to live demos – this year boasts even more compelling content for visiting retailers and buyers to discover.

Lauren Bartley, Soil Association’s business development manager of Beauty & Wellbeing, will be sharing the latest trends in the Organic Beauty & Wellbeing Market Report, considering the main categories which are driving growth as well as opportunities to maintain future growth. 

Helen Yeardsley, director of beauty at Pegasus PR, will once again be hosting a lively panel discussion, featuring big-names in the industry including Jo Chidley (Beauty Kitchen), Jayn Sterland (Weleda), Lucy Pottinger (Holland & Barratt), Lauren Bartley (Soil Association), and Elizabeth Salter Green (Chemtrust).  They’ll be sharing insights on the topic of ‘What is Clean Beauty and what does it mean for the industry’.


“Natural & Organic Products Europe is a really good event for the industry.  It’s great to meet new and existing brands and see what their latest products are,” says Mark Steele, haircare and men’s toiletries buyer at Waitrose. 

Register for your free trade ticket today – quote priority code: NPEB49

Lifehouse Spa & Hotel leads the way with Alzheimer...
Adding Wellness Items to Your Retail


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, 20 March 2019

Our Sponsors