Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Professional meditation instructors can provide spa guests with effective and inspirational guidance toward a more balanced lifestyle

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In today’s fast-paced world, engaging in a meaningful relationship with your own mind can yield a multitude of health benefits for the body and soul. People are increasingly focusing on their spiritual wellbeing – on a short break, they want to take a deeper journey that will provide them with something more than pretty photographs – this is where meditation can come in. From a spa perspective, meditation can offer guests an altogether more profound sense of escape with potentially life-changing benefits. Spas can help to cultivate mindfulness by offering nature walks; floating guided meditation sessions in treatment rooms and pools; moonlight breathing regimens; or a simple appreciation of stillness in a quiet yoga studio. According to the International Spa Association’s 2012 Spa Industry Study, 22% of American spas now provide body-mind-spirit offerings. This trend is also on the rise in Europe, where awareness of such practices as Transcendental Meditation has grown significantly since Maharishi Mahesh Yogi introduced it to the Western consciousness in the 1960s, courtesy of his association with The Beatles. 

Guiding guests to inner peace Meditation is a holistic, integrated and lifestyle-orientated wellness tool and to benefit from its results, spa guests should be open to new ways of thinking and keen to embrace a new way of life in order to sustain inner wellbeing and balance. If your venue has the right setting and brand philosophy to integrate such a concept, then ask some searching questions of your guests. Do they feel stressed, upset, angry or worried? Are they seeking more purpose and meaning in life? Do they lack confidence? Are they at a crossroads in their life or lacking in motivation? Once people have identified one or more of these traits in themselves your spa is in a position to offer them a way forward. An introduction to meditation can set people on the path to a new way of life that offers significantly increased contentment, confidence, positivity and purpose. What better impression could your spa hope to leave on its guests than to open the door to a whole new way of life?

 

Three levels of meditation for your spa menu

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5 Ways to Grow Your Salon/Spa: How to Increase Your Profits by 28%

If you were to ask a typical business person or anyone who has ever studied economics the question “How do you grow your business?” you will more than likely get one of the following answers:-

  • Decrease Your Costs
  • Increase Your Turnover (or Sales)

and if you’re lucky you might get the odd response of . . .

  • Improve Productivity

Ask a salon/spa owner the same question (and I actually did this) and you will get similar answers only worded in a more specific way:-

  • Get more customers (which is a function of increasing turnover)
  • Sell more products (also a function of increasing turnover)
  • Sell more treatments [to existing clients] (a function of both increasing turnover AND improving productivity)
  • Reduce your costs (clearly the same as decrease costs)

The problem with these answers is that they are all very vague, don’t actually give you ideas of what to do and also are slightly conflicting.

For example . . . 

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