Spa Life 2016 was a wonderful, engaging, fun, insightful and educational event. The format of this year’s event was the most effective to date and drew the largest crowd of Spa professionals so far. It was great to see so many of our members in attendance throughout the two days.
On day one the large boardroom of the Telford International Centre was buzzing with lots of productive conversations during the networking meetings. The UK Spa Association had the pleasure of meeting with 15 Operators during this session including The Dorchester, The Spa at Cameron House, Hoar Cross Hall, Weavers House Spa, Spa Sirene and Dormy House Hotel & Spa to name a few.
After a quick change of clothes into our glad rags, we joined 500 industry peers for the drinks reception followed by the stunning Gala Dinner. The Good Spa Guide Awards took place throughout the dinner hosted by the charismatic Pete Cohen. Lots of deserving spas received awards as recognition for the quality of their product, their excellent staff, service and innovation. The food was absolutely delicious and a great night was had by all!
Day two of Spa Life was an opportunity to participate in the conference programme. Speakers and topics representing many sectors of the Spa Industry were available including, Tracey Stapleton from The Spa PR Company discussed how social spas are winning the day, Liz Holmes of Commercial Spa Strategies with Abi Wright founder of Spa Breaks discussed on-line marketing strategies for digital savvy spas. Yvonne Huxley of Derby University and Claire Rowland from Q Hotels discussed the ABC of KPIs. Twelve talks took place and were very well attended.
In and among the two days, three incredible Key Note Speakers took to the stage including Bobby Duffy, MD of Ipsos Mori who talked about the Perils of Perception, Tamara Lohan, Co-Founder of Mr and Mrs Smith, discussed the secret story of how spa launched her company and finally to close the conference the impressive Ellis Watson CEO of DC Thomson talked about spreading inspiration throughout your company.
The UK Spa Association would like to take this opportunity to thank the Spa Life team for an excellent 2016 conference. In addition, a big thank you to all the sponsors who help make this annual Spa forum such a success. We will certainly be back again next year!
Helena Field, General Manager, UK Spa Association