UK Spa Association

News and views from the UK Spa Association

National Spa Week 2017 - We’re All In This Together!

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Following the monumental success of National Spa Week 2016, where over 300 spa’s and salons joined forces to provide introductory offers on treatments to support the week long consumer campaign, we are delighted to announce some exciting news for 2017. 

This year National Spa Week has the backing of two major sponsors. This means the campaign, that will run from the 30th October – 5th November, is set to be bigger than ever before. The target for 2017 is to get over 1000 UK spas and salons involved. 

Lisa Barden, UK Spa Association Board Member for National Spa Week said, “We are extremely proud and excited to confirm the two UKSA preferred suppliers as Aromatherapy Associates, and new comers to the UK Spa Association, Groupon, as sponsors of the week. It means our consumer campaign affords us boundless opportunities if all the UK salons & spas support our efforts” 

National Spa Week is the annual flagship PR and Communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry. 

It is the only UK event of its kind that unites the spa and salon industry to increase consumer awareness around the health benefits of regular treatments and spa attendance, while actively driving additional sales through participating outlets during a dedicated week of promotions, activities and offers. 

Lisa continues “The goal is to drive more people, into more spas, more often. However, the consumer PR and media campaign will only have real impact if all the UK spas and salons get behind it and actively get involved” 

‘Spa for everybody and mind’ will once again be the theme of the week. The idea is to educate the public that going to a spa or salon shouldn’t be viewed as a one off annual luxury, but instead should be a regular and essential investment in physical and emotional wellbeing, just like regular gym attendance. 

Lisa concludes ‘’Throughout Europe and the world entire families will choose to spend their free time together at a spa, spending the whole day there and the UKSA see no reason why we shouldn’t be educating the hard working people of this country to do the same. 

“A refreshing change from an evening at the pub or an expensive trip to a theme park. UK spas are a highly sociable place to kick back, take time to reflect and invest in your own life balance.” 

Quite simply it doesn’t make sense for any UK spa or salon not to be involved. Everybody wins if everybody contributes. 

The UKSA are driving the campaign and the website www.spaweek.co.uk behind the scenes. With registration to the website once again being absolutely free, all the rest of the industry has to do to take advantage of the PR and media campaign is sign up and run a promotion in house during the week. Even suppliers can take part by supporting their customers with special discounts on product during the week. 

Charlie Thompson, Chairman of the UKSA added “We ran a follow up survey across the 320 participating spas and salons in 2016 to find out how effective National Spa Week had been in driving an increase in sales. Over 40% felt they saw additional client footfall and sales because of National Spa Week. 

“Interestingly those spas were also the ones that went over and above to promote their participation in the week in their local area using the ideas, materials and tools provided on www.spaweek.co.uk. 

“This year we will offering even more free materials, hints and tips so I would encourage all spas and salons to sign up now and start planning for October. UKSA will do its bit, but we need everybody to get involved to make this happen. We really are all in this together” 

Still don’t believe that National Spa Week really can make a difference to your spa or salon? 

Rockliffe Hall and Mandara Spa are just two of the spas that saw real results from last years National Spa Week. 

Victoria Rickett, Spa Manager, Rockliffe Hall said “We have all the tools and facilities in our industry to improve the nations longevity and wellbeing. National Spa Week helped us shout the message from the rooftops that visiting a spa should be viewed as a necessity rather than an indulgent luxury. We used the week to run some great outreach incentives from free nutrition workshops to exceptional value spa days so that new comers could ‘dip their toe in’ (so to speak). The first week of November would be a quieter time for us usually in our business but last year we saw a tangible increase in footfall as well as awareness.” 

Erinn Cracknell, Spa Cluster Manager, Mandara Spa adds “It is important to Mandara Spa London, and I, that consumers understand our industry and the benefits of what we do and why we do it. 2016 was the first year that Mandara Spa London took part in National Spa Week, and we found that the campaign helped raise our profile in the local community and drove an estimated uplift of 20% new customers through our doors' 

So with the support of two major sponsors in 2017, and a bigger, better consumer campaign than ever, there really is no excuse to miss out this year. 

As Tracey Woodward, CEO of Aromatherapy Associates summarised “We are delighted to sponsor National Spa Week 2017. We believe that finding time for ourselves gives our mind, body and soul time to recharge and refocus; which is important for our mental and physical health. Spa treatments are an excellent way to connect with our inner self and give us time to both appreciate and empower ourselves and enable us to reach our goals. I am looking forward to working with the UK Spa Association in raising awareness for health benefits of spa treatments” 

Registration is FREE at www.spaweek.co.uk. Why not be part of 2017’s biggest campaign to drive more people into your business, more often?

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Sunday, 28 May 2017