Courtesy of The Raithwaite Estate Spa, N Yorks

Mother's Day

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March brings Mother’s Day and with it, the perfect opportunity to boost sales with the promotion of gift vouchers and spa visits.

Mother and Daughter spa days are a great treat to enjoy together. So, set packages for two with selected treatments are worth promoting.

You could always create limited edition treatments that are not available any other time of the year, to boost interest and demand for the treatment. Perhaps a specific ritual treatment, different to your standard treatments that combines a facial with a back massage, foot scrub and foot massage?

What else can you offer with your spa visits to make them extra special for Mum - A box of chocolates, a glass of prosecco?

Make your audience aware. Put posters up around the spa, email your database, regularly update your social media, and change your social media cover photos to promote Mother’s Day treats available. And don’t forget, simply mentioning that gift vouchers are available.

Clare Cockell, Board Member of the UK Spa Association

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Wednesday, 20 March 2019

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