Courtesy of The Raithwaite Estate Spa, N Yorks

UK Spa Association

News and views from the UK Spa Association

Maximize New Business In National Spa Week


Buddy with the right partners for maximum new business 

Sounds obvious, but look for businesses which target the same customer audience as you. Fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists and hair salons 

Promote yourself to their clients. And vice versa 

Promote your offer on their website 

· Give your leaflets out to their clients 

· Post your offer on their Facebook, Instagram, Pinterest and Twitter 

· Pop promotional posters up in their premises 

· Hand out your vouchers out at their till 

· Promote your salon offer via their e-newsletter 


Attract new salon or spa clients with persuasive offers 

Decide on your offer before you approach the prospective business partner. Your offer doesn’t have to be a freebie. In fact, unless you’re a start-up, an x% extra free promotion usually works a treat. 

Spa Discount Examples 

Special offer 50% extra on a body massage 

Book a 60-minute massage and we will give you an extra 30 minutes of massage FREE 

You will enjoy 90minutes of luxurious massage and we will give you an extra 30 minutes of massage FREE 

At £60 this gives a saving to your spa clients of £30 compared to your usual price of £90. 

That is, both Spa Discount Examples are identical in the monetary saving they give to your customer 


Recommendation is vital to gaining new salon clients 

Make clients feel good if you want them to introduce their friends 

Your clients must feel confident that if they recommend you, their friends will have the same great experience. 

Introduce a new client to your spa and salon and receive your treatment free. This also rewards your client for their loyalty to you over the past year. Calculate how much they have spent with you over a calendar year giving one treatment free would show your gratitude 

Remember we have approximately 12 weeks to Christmas. Highlight this at reception schedule the next appointments, show you care, make sure they have their treatments planned and scheduled 

Julia Leone

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Tuesday, 23 October 2018
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