Courtesy of The Raithwaite Estate Spa, N Yorks

UK Spa Association

News and views from the UK Spa Association

How to leverage your involvement in National Spa Week

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National Spa Week is a fantastic event to be involved in, an event which is about raising awareness to the public about the importance of time out and visiting a spa. It is growing hugely as an industry event, and many spa directors have given feedback on how it’s boosted them and how they have managed to leverage their involvement and spa during National Spa Week. 

So how can you use NSW to your advantage? Once you have your offer set, you can promote this in many ways, to gain interest in your spa. Here are our top 5 suggestions: 

1. Send press releases to your local papers, magazines, radio stations, industry publications, and so on. Tell them about NSW, its importance, and what you’re offering to get involved. 

2. Invite a local blogger in. Take a look at local bloggers that present work similar to your spa’s ethos and standards and invite them into discuss NSW, and experience a mini treatment. Get them shouting about you and NSW too. 

3. Have some flyers created and distribute them in local shops and businesses that can help raise the benefits of visiting a spa in collaboration with NSW (we have provided some free templates on the NSW website). Perhaps you could even do a joint promotion with a local business. If you don’t offer accommodation, could a local hotel join you for NSW? Or perhaps someone could come in to offer meditation if you don’t already offer it. 

4. Get together with your team and create other quirky ideas – could you combine your offer with a random act of kindness and surprise someone in need with use of your facilities, or work together with a local charity, all ideas that could boost knowledge of your spa and the importance of looking after yourself and being kind to others, which keeps us in a good state of mind and body. What else can your team come up with? 

5. Use social media to your advantage, have the team talk about the benefits of massage, meditation, time out for themselves, and so on. Make this your focus for NSW. 

There is plenty of further information on, plus promotional materials to download to support your activity. The team at the UK Spa Association is also here to support you. Enjoy and here’s to a successful National Spa Week for you! 

Clare Cockell

Don’t underestimate the power of facial massage
Ideas for Events and Social Media or National Spa ...


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Tuesday, 23 October 2018
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