UK Spa Association

News and views from the UK Spa Association

Fun and Education at the UKSA Networking Events...

27th April saw the UK Spa Association networking event at Wyboston Lakes.

There were two educational talks, plus spa tours, lunch and networking. It was a fantastic day with a great turn out of approximately 150 spa professionals. 

We would like to thank our sponsors: Thalgo, Aromatherapy Associates, Groupon, Voya, Margaret Dabbs, Nannic, Beauty UK, and Bioeffect.

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If you'd like to join us at the next events. We will be at Beauty UK show at the Birmingham NEC 21st and 22nd May, then Lifehouse Spa in Essex on the 5th July.

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April 7th: World Health Day. Let's Talk.

The 7th April is World Health Day. Being in the spa, health and wellness industry, it's good time for us to talk.

A time for us to give advice on health and wellbeing. Could we use the knowledge of experts within our spa to share tips and information? Or perhaps we just want to share a quote or blog post on World Health Day.

Quite often, we can all get caught up in a busy world. Working, looking after others, being available to demanding technologies, and so on. Time passes and we may not notice that we've not been giving as much care and time for ourselves. It can be hard work trying to find time to switch off, take time out, time for exercise, to get out in the open, and prepare healthy foods. Plus, the pressure to do all this may feel strong. Being in the health and wellness industry, we probably have more knowledge and experience on ways to work on this. This is where we can share with our audience on World Health Day.

The theme for World Health Day this year is depression. 'A common mental disorder that is increasing worldwide. Between 1990 and 2013, the number of people suffering from depression and/or anxiety increased by nearly 50%. Close to 10% of the world’s population is affected by one or both of these conditions. Depression increases the risk of other noncommunicable diseases, such as diabetes and cardiovascular disease. Yet, it is also something that can be prevented and treated.' (www.who.int).

 

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National Spa Week 2017 - We’re All In This Together!

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Following the monumental success of National Spa Week 2016, where over 300 spa’s and salons joined forces to provide introductory offers on treatments to support the week long consumer campaign, we are delighted to announce some exciting news for 2017. 

This year National Spa Week has the backing of two major sponsors. This means the campaign, that will run from the 30th October – 5th November, is set to be bigger than ever before. The target for 2017 is to get over 1000 UK spas and salons involved. 

Lisa Barden, UK Spa Association Board Member for National Spa Week said, “We are extremely proud and excited to confirm the two UKSA preferred suppliers as Aromatherapy Associates, and new comers to the UK Spa Association, Groupon, as sponsors of the week. It means our consumer campaign affords us boundless opportunities if all the UK salons & spas support our efforts” 

National Spa Week is the annual flagship PR and Communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry. 

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Ayurvedic spas: Preventative wellness for a healthy lifestyle

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A course of Ayurveda - an ancient Indian therapy - at a western spa - could be a welcome antidote to a stress-filled life, but how can operators authentically integrate the traditional health system whilst still maintaining their bottom line? 

There was a time when you had to go to India or Sri Lanka for serious Ayurvedic treatment. These days it’s possible to experience it much closer to home.

This 5,000-year-old philosophy addresses the question of how to live in harmony with yourself and with nature, using massage, nutrition, yoga, breathing techniques, meditation and aroma to preserve health and treat illness naturally. At the heart of Ayurveda is panchakarma, the classical way to detox the body, carried out using a mix of hands-on therapies, plant medicines and the application of steam, oils and purgatives to cleanse the system of toxic “ama”. Ayurvedic followers widely believe clearing out this old matter can remove the cause of illness and will improve anyone’s general sense of wellbeing.

There are plenty of five-star hotels with a spa which have an Ayurvedic treatment or two on their menu; some even have an Ayurvedic doctor on the staff. But that is very different from carrying the Ayurvedic theme into every aspect of their operation, and so it is important the spa has a good idea of what level they want to offer their Ayurvedic concept at the out-set, Ayurveda at its heart also offers spiritual approach to balancing health. As modern life drives people to seek alternative well-being solutions, we are experiencing a new emphasis on meeting the spiritual needs of clients and Ayurveda offers procedures and protocols designed to ensure businesses capitalise on this, including time for reflection, listening, appreciation and creativity of the well-being programme. 

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Creating a Successful Spa Brand and the Importance of a USP

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Your brand is everything. It’s what the business is about and how it’s recognised, but not everyone thinks about or creates a brand within the business. Quite often people tend to open a business, get a nice logo and that’s it – they don’t consistently follow the brand through.

Why is brand so important?


When you think of companies like Apple and McDonalds you immediately have an idea of the colours they use, what their advertising is like and the sort of service you’ll receive. You have a preconception of what to expect – how powerful is that!

A customer should see your spa name and instantly have a feeling of what you’re about. This is created by many things: the customer journey, theme, the consistent message conveyed – i.e. how you speak on social media, your website, advertising – and more.

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