Courtesy of The Raithwaite Estate Spa, N Yorks

UK Spa Association

News and views from the UK Spa Association

Boosting Revenue with a Christmas Spa Event

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Christmas is a great time to hold an event and can boost revenue with retail sales and services in the spa. There are many different things you can do at your event, and it can depend on your individual spa as to how best to host this event. 

If you have a day spa where many local people visit regularly, then perhaps you’d find it better to charge a ticket fee that could be redeemable on products purchased at the event. This often guarantees a better turnout on the night and you know how many guests to expect. If you are a destination or hotel spa, you could send invites out so local customers are aware, plus have signage in the reception areas and around the spa to entice current guests to join you. 

A goody bag is a great way to entice guests to your event. See if your suppliers can help by adding gifts to your goody bags, and attending the event to demonstrate treatments and offer a presentation on products and Christmas gifts. You could also offer promotional offers if your good bag, such as an added benefit when having a treatment in January (to boost January visits), or a gift with purchase when spending over a certain amount of products. 

Create a festive atmosphere by including mulled wine, champagne, and Christmas treats.

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Knightsbridge-based facialist Linda Meredith

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Many premium clients are already familiar with the Linda Meredith brand, which is found at numerous 5 Star spas across the world, including the Mandarin Oriental in London, Barcelona and Boston, as well as Chewton Glen here in the UK. The brand has also recently launched on Virgin Atlantic Airlines and the Oceania and Seabourn Luxury cruise liners. Others will know the name because of Linda's roster of very famous clients, including Kate Moss, Penelope Cruz, Madonna and Gwyneth Paltrow. Victoria Beckham even revealed in her memoir that she visits the Knightsbridge salon every time she's in London. All name-dropping aside, the treatments and products are primarily designed to give fast visible results to all, no matter what their skin concern. "The brand is best suited to those who want results without going to the extremes of invasive treatments," Daniel explains. "It's also proven to be successful at treating a very wide variety of skin concerns with great results." This is because the brand believes in layering a highly customised selection of products to address the skin's needs on a daily basis. This entails educating clients on how to understand their skin, to really analyse its concerns on any specific day, and then giving them the tools they need to address those precise concerns themselves. "It's about dealing with what I can see on your face," Linda explains. "Your skin alters every day - you might have spent the day outside, you've had the flu, you have emotional stress - it all affects your skin. Why don't we listen to our body? Look at your face for a minute: what do you look like, what do you feel like? Are you shiny, tired, dull? Pick the cream that addresses that." 


With their botanical extracts and nourishing formulas, Linda's products are designed to repair and restore the skin, rather than completely resurface it. It's a softer, more nurturing approach that delivers strong results, says Head Trainer Sherelle Louis. "Linda is a traditionalist - she believes in repairing and restoring," says Sherelle. "There has been a real trend for a while in skincare to use the strong cosmeceutical salicylic acids and they certainly have their place. However, you really notice the immediate difference after using Linda’s products." The retail products all complement a menu of four professional treatments. Sherelle explains: "There's the Haute Couture Facial, which is individually designed for each 

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Customer Engagement

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Vizzbook has taken the old-style Visitors Book, online and linked it to social networks. Vizzbooks creates a unique platform that shares customer feedback directly to their friends and followers on Facebook, Twitter and Linkedin. 

Vizzbooks intentions are to capture your customer's feedback immediately after their experience, by logging onto a personalised branded tablet. 

Your customer's reviews will automatically attach and post on Facebook, Twitter and Linkedin. You can also upload vouchers, special offers on the Vizzbook dashboard, Customers can access these from your website which can give you an average ROI is 546% return. 

Benefits for your business 

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CACI Free Prize Draw for NSW

Free Prize Draw to Win a CACI “Non-Surgical Facelift” treatment worth £120 to celebrate National Spa Week 2017. 

All you have to do is ‘LIKE’ the National Spa Week Facebook/Twitter page, SHARE this post and COMMENT below as to why you would like to win this treatment. Everyone who completes all three steps is automatically entered into the free prize draw to win this fantastic prize. *Terms and Conditions apply. 

The award-winning CACI “Non-Surgical Facelift” treatment is the go-to facial for numerous celebrities to get their skin ready for the spotlight. The CACI “Red Carpet Facial” has garnered the attention of international celebrities that include Lindsay Lohan and Christie Brinkley as well as numerous UK TV personalities. 

Long-time CACI fan Jennifer Lopez says “The CACI Ultra is amazing”. 

What is it? 

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UKSA Networking Events

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September has been an exciting month for our Spa Operator contingency! We held not one but three Spa Director Assemblies across the UK! 

In London wellness was on the agenda in the tranquil surroundings of Bhuti in the heart of Richmond. Bhuti is truly a one of a kind, an eco wellbeing centre, day spa, yoga studio and vegan cafe in the heart of South West London. Debate and discussion focused around agency staffing, commission structures and hotel capture rate. 

Our Northern Assembly took place at a historical landmark in the Spa world, the Devonshire Dome, Buxton, where the healing waters stretch back at least as far as the Romans. The building became known as the Devonshire Royal Hospital in 1934 and was one of the last hydropathic hospitals in the UK, using the healing waters to treat many health conditions. The Dome still houses a modern day Spa which is run by the University of Derby. Students can get hands on experience working in the Spa whilst studying for a degree in Spa Management. Our Assembly here took an academic stance and discussions were had about how students perceive a career in spa, what are the barriers and how do we PR Spa to the students so that we don't lose them to other fields in Beauty. 

In addition to our regular Northern and London Assemblies we hosted our first ever South West Spa Director Assembly by request of the Operators in the SW who are growing in number and seeing an increasing focus on Spa and Wellness in their region. We were therefore delighted to host this meeting on their behalf at the 16th Century Boringdon Hall in Plymouth. Exactly one year ago to the day we were there they had opened a new wing to the hotel, Gaia Spa, drawing inspiration from Gaia (also known as mother nature) they designed a spa that encompasses natural materials including wood, stone and glass for natural lighting in order to bring the outdoors in. The Assembly brought together leaders from Spas across the region and discussions focused on staffing and retention and how we go about highlighting the ever expanding SW Spa sector to the rest of the UK! 

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Maximize New Business In National Spa Week


Buddy with the right partners for maximum new business 

Sounds obvious, but look for businesses which target the same customer audience as you. Fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists and hair salons 

Promote yourself to their clients. And vice versa 

Promote your offer on their website 

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Ideas for Events and Social Media or National Spa Week?

So you have signed up to be part of The UK Spa Association, National Spa week, and looking for ways to how to get your customers through the door to gain the physical, mental and emotional benefits of regular spa visits. 

What about advertising on your website and through social media how you are supporting National Spa week and offering treatments to support your local cancer charity, International Breast cancer day, or raising money for charities such as Look good feel better helping women with cancer or even for the young one's teens unite fighting cancer. 

If you are a salon that has trained therapist in Cancer Massage, why not offer a sponsor a treatment for a cancer sufferer, this could be done by someone paying for a friend or relative to receive a treatment. 

What about your regular clients when they tweet/like on facebook and all your social media platforms, mentioning your business and the #nsw @spavoice could be a free hand or foot massage this will really help to shout about your amazing business 

Mini treatment trials sessions such as neck and shoulder massage, back facial, mini facial, foot or hand massage. 

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How to leverage your involvement in National Spa Week

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National Spa Week is a fantastic event to be involved in, an event which is about raising awareness to the public about the importance of time out and visiting a spa. It is growing hugely as an industry event, and many spa directors have given feedback on how it’s boosted them and how they have managed to leverage their involvement and spa during National Spa Week. 

So how can you use NSW to your advantage? Once you have your offer set, you can promote this in many ways, to gain interest in your spa. Here are our top 5 suggestions: 

1. Send press releases to your local papers, magazines, radio stations, industry publications, and so on. Tell them about NSW, its importance, and what you’re offering to get involved. 

2. Invite a local blogger in. Take a look at local bloggers that present work similar to your spa’s ethos and standards and invite them into discuss NSW, and experience a mini treatment. Get them shouting about you and NSW too. 

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Why is National Spa Week so important for our Industry?


If we want our industry to grow it is imperative that we make the public understand the many benefits of regular spa attendance. It is easy when you work in the industry, living and breathing your area of expertise, to assume that everyone magically knows the benefits too. That’s why everyone is coming to spas already right?


To date, only 5% of the UK regularly have spa treatments. That’s not to say more people aren’t occasionally visiting a spa, as a treat or for a special occasion but the operative word here is ‘REGULARLY’.

You wouldn’t go to a gym for a one-hour workout, only twice a year and expect to be two stone lighter with a beautifully toned body (we wish). In the same way, your clients can’t expect to receive long lasting benefits from visiting a spa only twice a year.

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Work, Work, Work

We’re over two thirds through 2017, which means it’s time for us to start thinking about our marketing for the rest of the year. It’s time to plan, ready to maximise one of the busiest times of the year, you know what’s coming…. Yes, I apologise now, we’re talking Christmas.

How’s your marketing plan looking? Are you organised from September onwards? If not, or if you are simply looking for extra ideas to include within your current plan, then we have some tips and ideas for you here.

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Let’s break it down month by month:

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Meet the National Spa Week Sponsors

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Groupon is one of our valued sponsors of National Spa Week 2017. Ross Tulloch, Vice President of National Partnerships at Groupon UK tells us why it was important for them to get behind National Spa Week. 

“Groupon is proud to co-sponsor National Spa Week 2017. We work with hundreds of spas across the UK and pride ourselves on building positive, long-lasting relationships with businesses looking to attract new and loyal customers. National Spa Week give us the opportunity to show our continued commitment to the industry while also helping to raise public awareness about the benefits regular spa attendance can offer” 

Groupon will be providing some exciting additional incentives for every spa that signs up to take part in National Spa week. Watch out for more details in next months Spa Voice!

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Nails for this Season

Nails are currently a big thing! They are also a popular addition to spa days, so it’s good for us to be aware of current trends and demands. 

We all like to have lovely looking, soft, summer feet, and the industry is seeing a growing demand for results-driven treatments. Treatments such as Callus Peels are very popular and also make a simple upgrade to any pedicure. These treatments generally include the application of patches to the feet to deeply exfoliate using Salicylic acid. 

If we think of trends this year, it’s been all about mermaids and unicorns, with that come to the shimmery metallic colours, glitters and summer brights, which are all causing a big stir. At the forefront of the summer, brights are bolder colours such as yellows, oranges, blues and greens. 

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A podiatrist with an expert-led hand and foot range of products, Margaret Dabbs has been dubbed ‘Britain’s Queen of fabulous feet’. Margaret and her team have a regular presence at the UK Spa Association events, so we thought we’d take a look at the range of offerings during this season’s demands. With Margaret’s extensive knowledge, the pedicure treatments and products are very results-driven, giving a perfect, smooth, finish that leaves clients wowed. 

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Cool Down Spa treatments

So, how “hot” is your spa? Are you running with the latest trends and technologies to help your guests to cool down? 

August is the month where the kids are off school, and thousands of your frazzled clients are trying to keep them occupied whilst enjoying the summer heat. Want an offering to help keep those parents cool and calm? 

Then look no further than the use of flotation tanks to aid their quality of sleep during these summer months. 

This unique approach to health and well-being allows your client to enter a state of soothing tranquillity. Floatation tanks have proven to be one of the most effective ways to enhance mood. This is due to the increased levels of dopamine and endorphins during a treatment, leaving clients with less physical pain and a heightened sense of happiness! 

Your clients will benefit from the use additional mineral salts, allowing them to feel feather light for days to come. 

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Fun and Education at the UKSA Networking Events...

27th April saw the UK Spa Association networking event at Wyboston Lakes.

There were two educational talks, plus spa tours, lunch and networking. It was a fantastic day with a great turn out of approximately 150 spa professionals. 

We would like to thank our sponsors: Thalgo, Aromatherapy Associates, Groupon, Voya, Margaret Dabbs, Nannic, Beauty UK, and Bioeffect.

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If you'd like to join us at the next events. We will be at Beauty UK show at the Birmingham NEC 21st and 22nd May, then Lifehouse Spa in Essex on the 5th July.

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April 7th: World Health Day. Let's Talk.

The 7th April is World Health Day. Being in the spa, health and wellness industry, it's good time for us to talk.

A time for us to give advice on health and wellbeing. Could we use the knowledge of experts within our spa to share tips and information? Or perhaps we just want to share a quote or blog post on World Health Day.

Quite often, we can all get caught up in a busy world. Working, looking after others, being available to demanding technologies, and so on. Time passes and we may not notice that we've not been giving as much care and time for ourselves. It can be hard work trying to find time to switch off, take time out, time for exercise, to get out in the open, and prepare healthy foods. Plus, the pressure to do all this may feel strong. Being in the health and wellness industry, we probably have more knowledge and experience on ways to work on this. This is where we can share with our audience on World Health Day.

The theme for World Health Day this year is depression. 'A common mental disorder that is increasing worldwide. Between 1990 and 2013, the number of people suffering from depression and/or anxiety increased by nearly 50%. Close to 10% of the world’s population is affected by one or both of these conditions. Depression increases the risk of other noncommunicable diseases, such as diabetes and cardiovascular disease. Yet, it is also something that can be prevented and treated.' (


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National Spa Week 2017 - We’re All In This Together!

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Following the monumental success of National Spa Week 2016, where over 300 spa’s and salons joined forces to provide introductory offers on treatments to support the week long consumer campaign, we are delighted to announce some exciting news for 2017. 

This year National Spa Week has the backing of two major sponsors. This means the campaign, that will run from the 30th October – 5th November, is set to be bigger than ever before. The target for 2017 is to get over 1000 UK spas and salons involved. 

Lisa Barden, UK Spa Association Board Member for National Spa Week said, “We are extremely proud and excited to confirm the two UKSA preferred suppliers as Aromatherapy Associates, and new comers to the UK Spa Association, Groupon, as sponsors of the week. It means our consumer campaign affords us boundless opportunities if all the UK salons & spas support our efforts” 

National Spa Week is the annual flagship PR and Communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry. 

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Ayurvedic spas: Preventative wellness for a healthy lifestyle

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A course of Ayurveda - an ancient Indian therapy - at a western spa - could be a welcome antidote to a stress-filled life, but how can operators authentically integrate the traditional health system whilst still maintaining their bottom line? 

There was a time when you had to go to India or Sri Lanka for serious Ayurvedic treatment. These days it’s possible to experience it much closer to home.

This 5,000-year-old philosophy addresses the question of how to live in harmony with yourself and with nature, using massage, nutrition, yoga, breathing techniques, meditation and aroma to preserve health and treat illness naturally. At the heart of Ayurveda is panchakarma, the classical way to detox the body, carried out using a mix of hands-on therapies, plant medicines and the application of steam, oils and purgatives to cleanse the system of toxic “ama”. Ayurvedic followers widely believe clearing out this old matter can remove the cause of illness and will improve anyone’s general sense of wellbeing.

There are plenty of five-star hotels with a spa which have an Ayurvedic treatment or two on their menu; some even have an Ayurvedic doctor on the staff. But that is very different from carrying the Ayurvedic theme into every aspect of their operation, and so it is important the spa has a good idea of what level they want to offer their Ayurvedic concept at the out-set, Ayurveda at its heart also offers spiritual approach to balancing health. As modern life drives people to seek alternative well-being solutions, we are experiencing a new emphasis on meeting the spiritual needs of clients and Ayurveda offers procedures and protocols designed to ensure businesses capitalise on this, including time for reflection, listening, appreciation and creativity of the well-being programme. 

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Creating a Successful Spa Brand and the Importance of a USP

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Your brand is everything. It’s what the business is about and how it’s recognised, but not everyone thinks about or creates a brand within the business. Quite often people tend to open a business, get a nice logo and that’s it – they don’t consistently follow the brand through.

Why is brand so important?

When you think of companies like Apple and McDonalds you immediately have an idea of the colours they use, what their advertising is like and the sort of service you’ll receive. You have a preconception of what to expect – how powerful is that!

A customer should see your spa name and instantly have a feeling of what you’re about. This is created by many things: the customer journey, theme, the consistent message conveyed – i.e. how you speak on social media, your website, advertising – and more.

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Merry Christmas and a Happy New Year!

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We would like to take this opportunity to thank you for your support throughout 2016.

We've had a fantastic year within the UK Spa Association with record growth numbers for National Spa Week, growing numbers in memberships, fantastic events, and an increasing extended support in the industry. It's been a complete pleasure to meet and work with many new faces and see the response from work the UK Spa Association is achieving. We couldn't have done this without you, so thank you. 

We wish you a lovely Christmas, an enjoyable New Year, and happy and healthy 2017.


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Leading Spa Directors discuss industry issues

On Tuesday 6th December the final Spa Director Assembly of 2016 took place. 

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This quarterly forum, organised by the UK Spa Association, brings together leading Spa and Salon Operators from in and around London to share, discuss and support one another. Sally Pedder, Spa Director at the Dorchester Spa, Park Lane kindly hosted this event in her Spatisserie. This stunning venue made for a wonderful evening where 17 Operators from Spas such as the Four Seasons, Cafe Royal, Bhuti, Mandara Spa and Chuaun Spa discussed a range of topics.

It was discussed how the industry can better work with colleges, plus instil confidence in students and give insight in the spa world to boost passion for this area of the industry. Discussions continued on how we can support our teams further with training and treatment scheduling, also a process for new employees joining the team and rotas to boost morale.

The next Spa Director Assembly will take place on 1st March 2017, for more information please contact Helena Field, General Manager of the UK Spa Association at .

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