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UK Spa Association

News and views from the UK Spa Association

UKSA Networking Events

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September has been an exciting month for our Spa Operator contingency! We held not one but three Spa Director Assemblies across the UK! 

In London wellness was on the agenda in the tranquil surroundings of Bhuti in the heart of Richmond. Bhuti is truly a one of a kind, an eco wellbeing centre, day spa, yoga studio and vegan cafe in the heart of South West London. Debate and discussion focused around agency staffing, commission structures and hotel capture rate. 

Our Northern Assembly took place at a historical landmark in the Spa world, the Devonshire Dome, Buxton, where the healing waters stretch back at least as far as the Romans. The building became known as the Devonshire Royal Hospital in 1934 and was one of the last hydropathic hospitals in the UK, using the healing waters to treat many health conditions. The Dome still houses a modern day Spa which is run by the University of Derby. Students can get hands on experience working in the Spa whilst studying for a degree in Spa Management. Our Assembly here took an academic stance and discussions were had about how students perceive a career in spa, what are the barriers and how do we PR Spa to the students so that we don't lose them to other fields in Beauty. 

In addition to our regular Northern and London Assemblies we hosted our first ever South West Spa Director Assembly by request of the Operators in the SW who are growing in number and seeing an increasing focus on Spa and Wellness in their region. We were therefore delighted to host this meeting on their behalf at the 16th Century Boringdon Hall in Plymouth. Exactly one year ago to the day we were there they had opened a new wing to the hotel, Gaia Spa, drawing inspiration from Gaia (also known as mother nature) they designed a spa that encompasses natural materials including wood, stone and glass for natural lighting in order to bring the outdoors in. The Assembly brought together leaders from Spas across the region and discussions focused on staffing and retention and how we go about highlighting the ever expanding SW Spa sector to the rest of the UK! 

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Maximize New Business In National Spa Week

 

Buddy with the right partners for maximum new business 

Sounds obvious, but look for businesses which target the same customer audience as you. Fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists and hair salons 

Promote yourself to their clients. And vice versa 

Promote your offer on their website 

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Ideas for Events and Social Media or National Spa Week?

So you have signed up to be part of The UK Spa Association, National Spa week, and looking for ways to how to get your customers through the door to gain the physical, mental and emotional benefits of regular spa visits. 

What about advertising on your website and through social media how you are supporting National Spa week and offering treatments to support your local cancer charity, International Breast cancer day, or raising money for charities such as Look good feel better helping women with cancer or even for the young one's teens unite fighting cancer. 

If you are a salon that has trained therapist in Cancer Massage, why not offer a sponsor a treatment for a cancer sufferer, this could be done by someone paying for a friend or relative to receive a treatment. 

What about your regular clients when they tweet/like on facebook and all your social media platforms, mentioning your business and the #nsw @spavoice could be a free hand or foot massage this will really help to shout about your amazing business 

Mini treatment trials sessions such as neck and shoulder massage, back facial, mini facial, foot or hand massage. 

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How to leverage your involvement in National Spa Week

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National Spa Week is a fantastic event to be involved in, an event which is about raising awareness to the public about the importance of time out and visiting a spa. It is growing hugely as an industry event, and many spa directors have given feedback on how it’s boosted them and how they have managed to leverage their involvement and spa during National Spa Week. 

So how can you use NSW to your advantage? Once you have your offer set, you can promote this in many ways, to gain interest in your spa. Here are our top 5 suggestions: 

1. Send press releases to your local papers, magazines, radio stations, industry publications, and so on. Tell them about NSW, its importance, and what you’re offering to get involved. 

2. Invite a local blogger in. Take a look at local bloggers that present work similar to your spa’s ethos and standards and invite them into discuss NSW, and experience a mini treatment. Get them shouting about you and NSW too. 

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Why is National Spa Week so important for our Industry?

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If we want our industry to grow it is imperative that we make the public understand the many benefits of regular spa attendance. It is easy when you work in the industry, living and breathing your area of expertise, to assume that everyone magically knows the benefits too. That’s why everyone is coming to spas already right?

Wrong!

To date, only 5% of the UK regularly have spa treatments. That’s not to say more people aren’t occasionally visiting a spa, as a treat or for a special occasion but the operative word here is ‘REGULARLY’.

You wouldn’t go to a gym for a one-hour workout, only twice a year and expect to be two stone lighter with a beautifully toned body (we wish). In the same way, your clients can’t expect to receive long lasting benefits from visiting a spa only twice a year.

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Work, Work, Work

We’re over two thirds through 2017, which means it’s time for us to start thinking about our marketing for the rest of the year. It’s time to plan, ready to maximise one of the busiest times of the year, you know what’s coming…. Yes, I apologise now, we’re talking Christmas.

How’s your marketing plan looking? Are you organised from September onwards? If not, or if you are simply looking for extra ideas to include within your current plan, then we have some tips and ideas for you here.

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Let’s break it down month by month:

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Meet the National Spa Week Sponsors

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Groupon is one of our valued sponsors of National Spa Week 2017. Ross Tulloch, Vice President of National Partnerships at Groupon UK tells us why it was important for them to get behind National Spa Week. 

“Groupon is proud to co-sponsor National Spa Week 2017. We work with hundreds of spas across the UK and pride ourselves on building positive, long-lasting relationships with businesses looking to attract new and loyal customers. National Spa Week give us the opportunity to show our continued commitment to the industry while also helping to raise public awareness about the benefits regular spa attendance can offer” 

Groupon will be providing some exciting additional incentives for every spa that signs up to take part in National Spa week. Watch out for more details in next months Spa Voice! 

http://www.spaweek.co.uk/what-s-it-all-about/about-sponsors

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Nails for this Season

Nails are currently a big thing! They are also a popular addition to spa days, so it’s good for us to be aware of current trends and demands. 

We all like to have lovely looking, soft, summer feet, and the industry is seeing a growing demand for results-driven treatments. Treatments such as Callus Peels are very popular and also make a simple upgrade to any pedicure. These treatments generally include the application of patches to the feet to deeply exfoliate using Salicylic acid. 

If we think of trends this year, it’s been all about mermaids and unicorns, with that come to the shimmery metallic colours, glitters and summer brights, which are all causing a big stir. At the forefront of the summer, brights are bolder colours such as yellows, oranges, blues and greens. 

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A podiatrist with an expert-led hand and foot range of products, Margaret Dabbs has been dubbed ‘Britain’s Queen of fabulous feet’. Margaret and her team have a regular presence at the UK Spa Association events, so we thought we’d take a look at the range of offerings during this season’s demands. With Margaret’s extensive knowledge, the pedicure treatments and products are very results-driven, giving a perfect, smooth, finish that leaves clients wowed. 

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Cool Down Spa treatments

So, how “hot” is your spa? Are you running with the latest trends and technologies to help your guests to cool down? 

August is the month where the kids are off school, and thousands of your frazzled clients are trying to keep them occupied whilst enjoying the summer heat. Want an offering to help keep those parents cool and calm? 

Then look no further than the use of flotation tanks to aid their quality of sleep during these summer months. 

This unique approach to health and well-being allows your client to enter a state of soothing tranquillity. Floatation tanks have proven to be one of the most effective ways to enhance mood. This is due to the increased levels of dopamine and endorphins during a treatment, leaving clients with less physical pain and a heightened sense of happiness! 

Your clients will benefit from the use additional mineral salts, allowing them to feel feather light for days to come. 

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Fun and Education at the UKSA Networking Events...

27th April saw the UK Spa Association networking event at Wyboston Lakes.

There were two educational talks, plus spa tours, lunch and networking. It was a fantastic day with a great turn out of approximately 150 spa professionals. 

We would like to thank our sponsors: Thalgo, Aromatherapy Associates, Groupon, Voya, Margaret Dabbs, Nannic, Beauty UK, and Bioeffect.

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If you'd like to join us at the next events. We will be at Beauty UK show at the Birmingham NEC 21st and 22nd May, then Lifehouse Spa in Essex on the 5th July.

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April 7th: World Health Day. Let's Talk.

The 7th April is World Health Day. Being in the spa, health and wellness industry, it's good time for us to talk.

A time for us to give advice on health and wellbeing. Could we use the knowledge of experts within our spa to share tips and information? Or perhaps we just want to share a quote or blog post on World Health Day.

Quite often, we can all get caught up in a busy world. Working, looking after others, being available to demanding technologies, and so on. Time passes and we may not notice that we've not been giving as much care and time for ourselves. It can be hard work trying to find time to switch off, take time out, time for exercise, to get out in the open, and prepare healthy foods. Plus, the pressure to do all this may feel strong. Being in the health and wellness industry, we probably have more knowledge and experience on ways to work on this. This is where we can share with our audience on World Health Day.

The theme for World Health Day this year is depression. 'A common mental disorder that is increasing worldwide. Between 1990 and 2013, the number of people suffering from depression and/or anxiety increased by nearly 50%. Close to 10% of the world’s population is affected by one or both of these conditions. Depression increases the risk of other noncommunicable diseases, such as diabetes and cardiovascular disease. Yet, it is also something that can be prevented and treated.' (www.who.int).

 

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National Spa Week 2017 - We’re All In This Together!

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Following the monumental success of National Spa Week 2016, where over 300 spa’s and salons joined forces to provide introductory offers on treatments to support the week long consumer campaign, we are delighted to announce some exciting news for 2017. 

This year National Spa Week has the backing of two major sponsors. This means the campaign, that will run from the 30th October – 5th November, is set to be bigger than ever before. The target for 2017 is to get over 1000 UK spas and salons involved. 

Lisa Barden, UK Spa Association Board Member for National Spa Week said, “We are extremely proud and excited to confirm the two UKSA preferred suppliers as Aromatherapy Associates, and new comers to the UK Spa Association, Groupon, as sponsors of the week. It means our consumer campaign affords us boundless opportunities if all the UK salons & spas support our efforts” 

National Spa Week is the annual flagship PR and Communications event run by the UK Spa Association (UKSA), the official not for profit trade body for the UK spa industry. 

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Ayurvedic spas: Preventative wellness for a healthy lifestyle

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A course of Ayurveda - an ancient Indian therapy - at a western spa - could be a welcome antidote to a stress-filled life, but how can operators authentically integrate the traditional health system whilst still maintaining their bottom line? 

There was a time when you had to go to India or Sri Lanka for serious Ayurvedic treatment. These days it’s possible to experience it much closer to home.

This 5,000-year-old philosophy addresses the question of how to live in harmony with yourself and with nature, using massage, nutrition, yoga, breathing techniques, meditation and aroma to preserve health and treat illness naturally. At the heart of Ayurveda is panchakarma, the classical way to detox the body, carried out using a mix of hands-on therapies, plant medicines and the application of steam, oils and purgatives to cleanse the system of toxic “ama”. Ayurvedic followers widely believe clearing out this old matter can remove the cause of illness and will improve anyone’s general sense of wellbeing.

There are plenty of five-star hotels with a spa which have an Ayurvedic treatment or two on their menu; some even have an Ayurvedic doctor on the staff. But that is very different from carrying the Ayurvedic theme into every aspect of their operation, and so it is important the spa has a good idea of what level they want to offer their Ayurvedic concept at the out-set, Ayurveda at its heart also offers spiritual approach to balancing health. As modern life drives people to seek alternative well-being solutions, we are experiencing a new emphasis on meeting the spiritual needs of clients and Ayurveda offers procedures and protocols designed to ensure businesses capitalise on this, including time for reflection, listening, appreciation and creativity of the well-being programme. 

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Creating a Successful Spa Brand and the Importance of a USP

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Your brand is everything. It’s what the business is about and how it’s recognised, but not everyone thinks about or creates a brand within the business. Quite often people tend to open a business, get a nice logo and that’s it – they don’t consistently follow the brand through.

Why is brand so important?


When you think of companies like Apple and McDonalds you immediately have an idea of the colours they use, what their advertising is like and the sort of service you’ll receive. You have a preconception of what to expect – how powerful is that!

A customer should see your spa name and instantly have a feeling of what you’re about. This is created by many things: the customer journey, theme, the consistent message conveyed – i.e. how you speak on social media, your website, advertising – and more.

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Merry Christmas and a Happy New Year!

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We would like to take this opportunity to thank you for your support throughout 2016.

We've had a fantastic year within the UK Spa Association with record growth numbers for National Spa Week, growing numbers in memberships, fantastic events, and an increasing extended support in the industry. It's been a complete pleasure to meet and work with many new faces and see the response from work the UK Spa Association is achieving. We couldn't have done this without you, so thank you. 

We wish you a lovely Christmas, an enjoyable New Year, and happy and healthy 2017.

 

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Leading Spa Directors discuss industry issues

On Tuesday 6th December the final Spa Director Assembly of 2016 took place. 

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This quarterly forum, organised by the UK Spa Association, brings together leading Spa and Salon Operators from in and around London to share, discuss and support one another. Sally Pedder, Spa Director at the Dorchester Spa, Park Lane kindly hosted this event in her Spatisserie. This stunning venue made for a wonderful evening where 17 Operators from Spas such as the Four Seasons, Cafe Royal, Bhuti, Mandara Spa and Chuaun Spa discussed a range of topics.

It was discussed how the industry can better work with colleges, plus instil confidence in students and give insight in the spa world to boost passion for this area of the industry. Discussions continued on how we can support our teams further with training and treatment scheduling, also a process for new employees joining the team and rotas to boost morale.

The next Spa Director Assembly will take place on 1st March 2017, for more information please contact Helena Field, General Manager of the UK Spa Association at .

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Spa Life – The UK Spa Industry at its best!

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Spa Life 2016 was a wonderful, engaging, fun, insightful and educational event. The format of this year’s event was the most effective to date and drew the largest crowd of Spa professionals so far. It was great to see so many of our members in attendance throughout the two days.

On day one the large boardroom of the Telford International Centre was buzzing with lots of productive conversations during the networking meetings. The UK Spa Association had the pleasure of meeting with 15 Operators during this session including The Dorchester, The Spa at Cameron House, Hoar Cross Hall, Weavers House Spa, Spa Sirene and Dormy House Hotel & Spa to name a few.

After a quick change of clothes into our glad rags, we joined 500 industry peers for the drinks reception followed by the stunning Gala Dinner. The Good Spa Guide Awards took place throughout the dinner hosted by the charismatic Pete Cohen. Lots of deserving spas received awards as recognition for the quality of their product, their excellent staff, service and innovation. The food was absolutely delicious and a great night was had by all!

Day two of Spa Life was an opportunity to participate in the conference programme. Speakers and topics representing many sectors of the Spa Industry were available including, Tracey Stapleton from The Spa PR Company discussed how social spas are winning the day, Liz Holmes of Commercial Spa Strategies with Abi Wright founder of Spa Breaks discussed on-line marketing strategies for digital savvy spas. Yvonne Huxley of Derby University and Claire Rowland from Q Hotels discussed the ABC of KPIs. Twelve talks took place and were very well attended.

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National Spa Week a huge success!

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We would like to extend our thanks to you for taking part in National Spa Week.

It was a fantastic turnout with over 300 spas and salons nationwide registered and taking part to promote well-being and the benefits of spa and spa treatments. We were proud to be a part of this fast growing event that will support and grow our industry.

The event was also in partnership with Macmillan Cancer support and donations have started coming through. 

Did you know? If each registered spa/salon donated just £32, we will have managed to raise an incredible £10,000 for Macmillan Cancer Support. This would be a fantastic achievement for the industry and for a cause that I'm sure we'll agree means for much.

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History of Spa: National Spa Week 31st October-4th November

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National Spa Week UK runs between Monday 31st October until Friday 4th November. This annual event celebrates Spas and Salons by putting them in the media and public spotlights and gives them a wonderful opportunity to shout about all the incredible benefits of regular Spa visits and treatments.

The use of Spas date as far back as Classical times where bathing in hot and cold water was considered the remedy for a lot of ailments. People would travel far and wide to find the healing water of natural springs. The Ancient Greeks created public baths for their people to relax and cleanse. It was believed that the water used for bathing was blessed by the Gods and therefore pure and could cure health issues. Dedicated healing baths were created and minerals, salts and herbal infusions were used to draw toxins from the body, stimulate circulation and aid relaxation. The Romans followed suit and built bigger and more extravagant baths all over Europe, the Middle East and Africa. These Roman Baths offered the first form of healing ritual which would include bathing, sweating, massage and relaxation. Much the same structure as modern Spas enjoy today.

21st Century Spas still take inspiration from the Ancient Greeks and Romans often incorporating hot and cold experiences into the Spa. Guests can enjoy many wonderful and innovative facilities including thalassotherapy pools, steam rooms, saunas, plunge pools, ice caves and tepedariums to name a few. In addition treatments have expanded well beyond the traditional massage and includes facials, body scrubs, wraps, manicures, pedicures, waxing and many pampering, relaxing and indulging rituals.

Massage still features as one of the most popular treatments and the benefits are now scientifically proven to be effective. Studies continue to prove the emotional and physical impact that massage can have on the body and mind. These include improvements to the immune system, acceleration of the recovery process following an injury, reversal of respiratory and circulation issues and relaxation of tense muscles. These are just a few of the known benefits of massage and demonstrates why this ancient healing remedy is still very much valued today.

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Stock Control Tips with Emma Williams

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Always having the right levels of stock in your salon or spa is essential for you to deliver treatments and services and to be able to recommend the best homecare for your clients. 

But how do you know what products to carry and more importantly, how many? You don’t want to risk holding too many products that you rarely use or sell and equally, you don’t want to risk running out of a product you need for a treatment or service, or losing a sale because you have sold out. 

Creating a simple and effective stock counting system means you always have the right levels of stock at the right time and will deliver numerous benefits to your business. If you want to achieve maximum profits on your treatments, services and retail sales, increase your retail sales, minimise wastage, stop tying up your cash in an excessive stock holding and save time, read on! 

These easy steps will help you record and monitor your stock quickly and efficiently and provide accurate data for weekly, monthly or quarterly stock counts. But before you start, spend a little time planning your stock counting system to make the whole process easy to follow and quick to complete. 

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