Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Are you ready for this increasingly popular trend?

It is the beginning of the summer holidays and the Brooks family are planning their summer holiday. Dad works as a plumber seven days a week on call 24 hours, and mum works as a part time medical receptionist. The weekends are taken up with weekend activities for the children.

Mum and dad are exhausted and really could do with a spa holiday like they used to have before they were married and the family came along, however, how would they be able to have great spa treatments without the children’s constant demands?

The amazing thing about today's industry is that spas, hotels country houses and urban spas from one end of the country to the other and world wide have woken up to the needs of family orientated spas. Many spas world wide now offer family spa facilities with suitable treatments for teenagers, children’s clubs where an area is provided to entertain the children and supervised professional childminders, and even for young babies and toddlers there are crèches. That way mum and dad can have that amazing, relaxing wellness spa treatment experience in peace.

When considering family spa days in your establishment, it is important to bear in mind that you may need to ensure it meets the legal regulations of your premises, including health and safety and public liability insurance. If dealing with minors make sure you meet all the requirements. Remember also to consider your other clients and their needs so it may be something you have once a month or every other month.

However, if you  have decided to make your spa or salon family friendly you will need to give some thought to your planning, although you don’t necessarily have to invest in a complete facilities overhaul. You can cater for families by simply extending your existing treatment range; remembering also that this could be great revenue boost at the quiet times of the week, month or year.

For example in 2016 The Spa at Coconut Bay Resort and Spa, St Lucia (who never had previously catered for families) found that 74% of their existing clientele had children between the ages of 3-12 yrs old  and  40%  had children 13 – 17yrs old. By implementing some simple family combination treatments, including ‘Mum & Me’, ‘Dad & I’, Princess Manicures and Divas Pedicures they enjoyed a 10% uplift in treatment sales, plus a 5% increase in retail sales as parents tend to ‘treat’ the children more on vacation.

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Comments 2

Guest - Lisa Barden on Friday, 28 July 2017 19:48

Brilliant piece that ought to generate a little more confidence for spas & salons to shape up a place for the entire family to go.

Brilliant piece that ought to generate a little more confidence for spas & salons to shape up a place for the entire family to go.
Guest - Gerard McCarthy on Monday, 31 July 2017 13:08

A great article Kim

I think it is a fine balance here in the UK between spa goers wanting to "escape" from the children, to enjoying spa facilities with them.

It is important to remember that young children are less capable of withstanding some of the high temperatures in sauna, steam room and spa pools, where they may also find the massage jets a little too vigorous.

That said, common sense should prevail, and if the spa will not allow young visitors, then perhaps choose a facility where they offer lodges with their own thermal offerings ?

Great picture also !

A great article Kim I think it is a fine balance here in the UK between spa goers wanting to "escape" from the children, to enjoying spa facilities with them. It is important to remember that young children are less capable of withstanding some of the high temperatures in sauna, steam room and spa pools, where they may also find the massage jets a little too vigorous. That said, common sense should prevail, and if the spa will not allow young visitors, then perhaps choose a facility where they offer lodges with their own thermal offerings ? Great picture also !
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Wednesday, 18 October 2017

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