Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

The future of Health and Wellbeing is in our own hands

 christine uksa

10 ways to integrate exercise into your day 

Our bodies have been designed to move. Functional body movements which allow us to walk, to climb, to pick things up are integral to our day. Inactivity (even sedentary in blocks) can affect our daily functional movements. We are doing less for longer periods of the day. The computer job and office based work which began in the 80’s has now meant that a high percentage of the population who has stayed with an office based job, has almost been sitting for 8 hours a day/ 5 days per week for 40 years! In this time, we have had an increase of obesity, diabetes and inflammation (pain) from repetitive strain injuries, from lower back pain (causing a weak core sitting at a desk for long periods of the day), “computer slump” shoulders from arching your back at your desk, overused hip flexors (shortening), not to mention other serious illnesses linked to inactivity. A daily routine or repetitive habits are sustained for long periods of the day, this becomes a lifestyle, which unfortunately has been subconsciously forced upon us. 

Workplace wellness is a key topic on the Global Wellness agenda. Research strongly suggests that work life inactivity health imbalance has caused the decline of our activity levels, leading to a more sedentary lifestyle.

As with anything in life, we are determined by what we do. If we sit more than we are active then we are sedentary.

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Active Spa membership with the UK Spa Association (UKSA)

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When it was announced at the Spa Life UK Convention in November that a new Active Spa membership with the UK Spa Association (UKSA) and ukactive was being launched, the overriding response from spa operators was a call for a more joined-up conversation. And that’s exactly the response we needed – confirming this partnership is the way forward for all operators looking to provide a complete wellness offering.

Wellness and what it means is discussed at every turn within both the spa and fitness sectors. Reading a trade spa publication recently, I counted at least four articles covering 360˚ wellness: what it meant, what it included and who was competently delivering it. According to spa professionals well versed in what 360˚ wellness should look like, some overseas resorts are delivering just that – a total wellness package that incorporates emotional health, physical activity and relaxation. Yet here in the UK we are some way behind.

 

Until now, the spa and fitness sectors have operated and networked in very separate professional worlds

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Valentine's Rituals and Treats

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Hello February! With this month comes Valentine’s day and a perfect time for us to focus our spa treats on couple’s visits, or luxury gifts for her.

If you have a double treatment room, it’s time for couple’s massages to enjoy side by side. To add a little indulgence to a couple’s spa treat, adding chocolate covered strawberries, or a cream tea is a perfect addition.

Creating bespoke treatments is also a good way to boost service revenue and visitor numbers. as you’re offering a specialised valentine’s treat and also a new treatment will entice customers to try something different. Perhaps a rose ritual combining massage with a facial and foot ritual, or a rose facial followed by a manicure or pedicure. Get creative with what works for your spa and includes your most popular treatments with a valentine’s twist.

How about including luxury gifts such as flowers, chocolates, or beauty product favourites to the Valentine’s visit. If these aren’t services within your business, you could collaborate with other local businesses to offer an extra special treat.

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Have You Got Your Therapists Back?

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Have You Got Your Therapists Back?

The Spa and Wellness industry has exploded tenfold over the last few years with more and more sites being built almost every month not only in the UK but worldwide.

There is an abundance of beauty products coming onto the market along with a plethora of new and innovative treatments which sees everyone clambering to get the next great beauty tip, treatment and products.  With this in mind one of the most fundamental asset to any spa and beauty business is your Therapists, without them there would not be a spa or beauty industry; but yet still their health and wellbeing are often forgotten.  They may end up working long hours with very little breaks, carrying out treatments and using products that can have a detrimental effect on their health and wellbeing.

A well-managed spa will have robust health and safety management system in place based on employee requirements, working environment and client safety.  It will include bespoke Risk and Control of Substances Hazardous to Health assessments (COSHH) highlighting the hazards and controls of the working environment, treatments and products that are being used.

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A New Way to Network for The Wellness Industry

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Wellness Collective Events is a new breed of luxury networking excellence that puts the wellness of all the guests at the heart of its events. 24 – 27 April 2019, sees the first European networking event launch at the Verdura Hotel & Spa Resort in Sicily, where guests have constant access to the site spa and fitness facilities and where they can also take part in daily scheduled activities from meditation and yoga on the beach, to running groups through Sicily’s renowned olive and lemon groves and much more. 

The four-day event seeks to create an environment that gives attendees the time and space they need to properly un-wind, miles away from the pressures of the office so that they can take a step back to work ‘on’ their business rather than ‘in’ their business.

Operators can expect plenty of opportunity to network with peers and keep up with the latest spa specialist brands and trends, while at the same time developing new and practical skills learning through the dynamic and interactive ‘Hot Seat Symposiums’, which feature some of the most prestigious and influential people from the industry – and some exciting brand-new faces too! Operators can rest assured that they will leave this event with new skills and knowledge that will positively impact their bottom line.

Product brands and suppliers can expect to meet spa managers and directors who have been hand-picked to ensure they have budget to spend and authority to spend it.

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The future of Health and Wellbeing is in our own hands

christine uksa

All the Christmas treats, all the chocolates, and let’s not to mention all the Prosecco and Champagne!

The beginning of the year is a fantastic opportunity to clean out and start again! It is a great time to cleanse your liver!

The most important purpose of a detox is to allow your liver to cleanse. Detoxing shouldn’t be just about weight loss.  Many people start the year complaining about weight gain and they think they must detox to lose weight. However, the real reason to start a detox is to clear out any toxins and rebalance the acids which may have accumulated during the Christmas break which cause inflammation. However, weight loss may well be a by-product of doing this!

Inflammation: What is Inflammation?

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Skills and Levels within the Industry

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There are numerous excellent training and career opportunities for a people entering the Salon, Spa and Wellness Industry.

Many schools, universities, and colleges offer training courses on a wide variety of levels that will help you expand your career. There are also numerous international shows and seminars that can help to increase your CPD. Once you have obtained the right training, qualifications, and certifications, the career opportunities are only limited by your own imagination.

Certifications and Qualifications

Different levels of certifications and qualifications are required by the various fields of employment.

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First Quarter 2019 Marketing, Are You Prepared?

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2019 is kicking off and it’s time to look at our marketing for the first quarter. Are you prepared?

After all the indulging over Christmas, January is the time we all want to detox and start the new year with good intentions. Detoxifying body treatments, and post-Christmas de-stress treatments are all great offerings for this time of year. Perhaps with a fresh fruit smoothie to follow?

January is also the perfect time to look at shifting any leftover Christmas stock. Could you pull any Christmas gift sets apart and repackage items together for a new year offering? It’s great to also incentivise the team alongside this to help retail sales for any of these items. If you have a few of one particular product remaining, you could also look at a gift with purchase or treatment with product offering. 

Towards the end of January, we want to start planning ahead for our Valentine’s treatments and packages. Couple’s massages, Spa Days for two, twilight spa treatments, breaks away including a relaxing massage each, and so on. Depending on what kind of offering your location has, you could also add afternoon tea with bubbly, or simply some chocolate covered strawberries to a treatment or spa visit.  A similar kind of offering would work well for Mother’s Day which is March 31st in 2019. Mother and Daughter spa days, or treatments to enjoy together. Could a package also include some flowers or a box of chocolates for mum?

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Recruitment…What can we do?

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There are now almost 1,400 spas throughout the UK, a total of 6,927 treatment rooms and 33,684 therapists.  Our industry, only in its infancy, is booming.  With wellbeing and mindfulness being on the tip of everyone’s tongue, the top of everyone’s news feed and chattering away into our ears, before us lies the future of spa.

In the key note speech at last year’s Spa Life, we listened how we would soon change tack, from marketing to the well and on to the ‘unwell’ and eventually ‘the sick’.   Even with the most positive of outlooks, we do need to look at the way the population is evolving and how we market to it.

The national recognition… that ‘its ok’ not to be ok, has spearheaded the mindfulness and alternative therapy awareness into spas and wellbeing practitioners.  It’s now acceptable to delve into natural cures, coaching and therapeutic support, the everyday person is far more inquisitive as to what ‘we in the business’ can offer them as their ‘feel better, live better ticket’.

So, this is music to the spa industry’s ears, right?  More demand, more revenue for our booming industry… but what about the recruitment crisis we are having?

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BETTER TOGETHER – UK SPA ASSOCIATION & UKACTIVE ANNOUNCE NEW MEMBERSHIP ALLIANCE

uksa uk active 

The UK Spa Association (UKSA) and ukactive have today announced a new partnership, offering a new ‘Active Spa’ membership for businesses which provide both spa and fitness services.

The new membership option comes as a result of the growth of the UK wellness industry, with organisations now increasingly embracing a holistic approach to wellness that includes spa, relaxation and fitness.

‘Active Spa’ will offer members the specialist support of both membership bodies in a single affordable package – ensuring members can benefit from expertise in improving reputation, brand awareness and growth across the spa and physical activity sectors.

Key support services across both organisations in the areas of spa and fitness include: health and safety advice, strategic business growth and counsel, discounts on sector events and networking opportunities, public awareness campaigning, benchmarking and much more.

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Raising your Business Profile

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Planning for the festive season can start as early as the previous Christmas for big high street retailers. Of course not as easy for some of us who run small businesses. There are clients to serve and staff to manage. However foreplanning can reap real rewards.

If you have only just come up for air and realised you need to get into the Christmas jingle.

Here are a few ideas to get your staff and your business singing, “Deck the halls with holly.”

First, let’s start with your goals:

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The Future of Health and Wellbeing is in Our Own Hands

 christine uksa

Why should we learn more about our bodies?

From the beginning of our lives we have learnt the basic essentials of how to survive. Taught to walk, taught to eat and taught to rest. These are the fundamental actions in our daily lives. In our ancestry, pre-historic man would have had to hunt for food, hunt for meat and forage for good vegetables and fruit and then rest, it was our only way for survival.

In today’s world, we have food accessible 24/7 and have ready-meals which eliminate any need for activity like our ancestry which has led to a sedimentary lifestyle. Our energies have been converted to use in on our work, social and family life and we are becoming less active as a result. Those activities rarely require a raised heart beat which is important for our cardio vascular and respiratory systems. Equally now more than ever we are connected to the 24/7 world so it leaves little time for rest and downtime. 

One of the greatest concerns in our life is what we eat! We are eating less nutrient dense foods, which has been replaced by preservatives and man-made additives. Not only does eating less nutrient dense food can lead to physical ill-health but also affects our moods which can lead to weight gain and our ability to be as active.

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How to Reward your Team this Festive Period

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We all love the festive period, and it’s the perfect way to express a thanks to the team at the end of the year for working so hard.

So, what can we do to reward the team?

Getting into the spirit of festive fun, a secret Santa is a great way to celebrate and have the team bond and think about what each other may like or appreciate.

Perhaps you could offer a voucher to a set value to enjoy treatments throughout the year, or a treatment for each to enjoy in January? That way everyone gets to unwind with a relaxing treatment after the silly season, plus team members may pick up tips from each other and learn from each other’s customer service and treatment standard.

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Celebrating the Season with a Drink

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Why would you need a Liquor Licence?


Whether you’re creating a promotional evening or just to saying thank you to your existing clients.  Can you do this legally?

In the past, we would openly offer clients a glass of mulled wine, a glass of prosecco without a thought. However, now… Facebook, Instagram, Twitter, and Linkedin are all great ways to promote the festive season.  But, if you advertise your business with a photo of a client drinking in your business or promote a treatment offering a glass of wine (without the relevant license) you could be fined £15,000.00

Promote your business safely

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Christmas Gift Cards

versum uksa

The Holidays are a magical time for sharing heartfelt wishes with friends and family, gifting presents and enjoying the sound of Christmas carols and the smell of warm gingerbread. However, for spa owners, the Holidays tend to be far more hectic. Throughout most of December, spas are overflowing with appointments, supplies are flying off the shelves and there is hardly any time to exchange warm wishes with every customer.

By now, your spa is already looking festive - the Christmas tree is up, ribbons and baubles are hanging in the windows and Holiday music is playing all day. But when you think about it, your competition is doing the same. What can you do to create a more unique Holiday experience for your spa customers?

The answer is simple - offer festive gift cards. The Versum team has designed a set of ornate, festive-themed gift vouchers, which you can print out and offer to your clients. Besides spreading Holiday cheer, here are some of the benefits you can expect to see from offering them at your spa:

Increased sales

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Guest post: Minimoon spa packages for couples

bath bathroom beauty salon 3188While plenty of spas focus on pre-wedding pampering packages, don’t forget to capitalise on the minimoon trend by offering a package aimed at couples who have just tied the knot. For the last ten years, the minimoon has been rising in popularity, as couples opt for shorter, cheaper breaks due to time and budget constraints. Here’s how to appeal to newlyweds according to wedding experts Guides for Brides.

Time it right

Ideally you’d be able to offer a minimoon package all year round, but if you want to capture the majority of couples, summer is still your peak time. Extending this offer into late summer and early autumn may also pay dividends, as our 2017 bridal survey revealed that more couples are choosing to tie the knot later in the season.

Throw in romantic extras

The key to turning a standard couples package into a minimoon spa package is to add the romantic extras that newlyweds will be looking for. Including free champagne, rose petals in jacuzzi baths, and candlelit treatments will always go down well, and combining with food is a great way to increase the overall package value. 

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Creating Christmas Gift Ideas to Offer Your Audience

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Ok, so we’re at the November newsletter now, it’s finally safe to start talking about Christmas. It’s time to make sure we are prepared with our offering for Christmas treats and gifts. Have you started thinking about what you can offer?

One of the biggest things for us to put our focus on is gift vouchers. Gift vouchers make such a lovely gift, as we all love a little indulgent treat and some relaxation time. Monetary amounts are obviously handy to offer and gift another, as the recipient can completely choose what they would like to enjoy on their visit. So, making sure we promote these for Christmas gifts will help bring awareness and hopefully more clients and increased income to us.

You could also share a list of your top Christmas product gifts to share with your audience? Luxurious and pampering products to provide an at home spa treat. Set the scene… invite your guest, who’s reading about your treats, in with the picture of a candlelit bath as you discuss the aromas from both the candle and bath product form your skin and body care range.

Another great idea, if you offer retreats or programmes and packages, is to promote the benefits of these for a Christmas treat idea. Becoming more and more popular, people are starting to realise the huge benefits of that time out spent refocusing mind and improving well-being. I held a Relaxation Retreat in Southern France at the beginning of October and some of the words used in feedback were that it was life-changing, that it had made such a positive impact, that they realised they need to be proud of small steps forwards and goals achieved, that they can push the comfort zone and it feels great and only continues to expand the comfort zone, and much more. Imagine giving or receiving a gift like that as a festive treat? What a great gift to promote and share for those who may wish to treat a loved one to something similar.

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Wellness Retreats, are trending what could you learn from them?

A wellness retreat is a special kind of getaway - not quite a vacation, not quite an adventure, and yet likely the most rewarding getaway you’ll ever give yourself. Because that’s exactly what a wellness retreat is - a gift to yourself, a chance to up the ante on your mental and spiritual well-being.

Going on a wellness retreat takes you out of your everyday life in a way just about nothing else can. You can choose your degree of removal, but often the best way to get the most out of the experience is to completely unplug - leave the job behind, shut down your technology, and allow yourself to simply BE.

Here are reasons to even consider this kind of getaway in the first place.

Taking Time for Yourself

Image credit appleyoga (Katy Appleton Retreats)

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To some this can seem selfish, to

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The future of Health and Wellbeing is in our own hands

Why do we need to start taking care of ourselves?

christine uksa

Welcome to the busiest and most demanding time of our lives where every day brings additional new challenges, stresses and strains!

 We are now connected to the world 24 hours a day, 7 days per week. The internet, smartphone technology, and social media have created an ability to compete and respond instantaneously, but the downside to this is that it means we are all ‘always on’.

There is so much information out there – more than at any other time in human history – and all of it is easily accessed by the touch of a phone screen wherever we happen to be. Each day our minds are bombarded with thousands of images and an immeasurable amount of information is being absorbed by our brains.

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Autumn/Winter marketing is upon us, what are you offering?

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Autumn has arrived and it’s a great time to bring a focus back to those warming treatments. Soothing massages, hot stones, and all things spicy and festive.

So, what can you offer this Autumn/Winter?

There are many things you can introduce, it’s finding the perfect one to fit your brand and offering. There are a range of skin and body care companies, which offer products allowing you to offer limited edition treatments in line with the season. You can use these to create your very own personalised products and treatments, giving a bespoke feel which also keeps things fresh and inviting.

With Halloween and the arrival of Autumn, it’s also time to start thinking about Christmas treats. Perhap you could offer a pumpkin facial, an orange and cinnamon pedicure or massage, or maybe a warming clove or ginger body scrub?

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