Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Boosting Revenue with a Christmas Spa Event

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Christmas is a great time to hold an event and can boost revenue with retail sales and services in the spa. There are many different things you can do at your event, and it can depend on your individual spa as to how best to host this event. 

If you have a day spa where many local people visit regularly, then perhaps you’d find it better to charge a ticket fee that could be redeemable on products purchased at the event. This often guarantees a better turnout on the night and you know how many guests to expect. If you are a destination or hotel spa, you could send invites out so local customers are aware, plus have signage in the reception areas and around the spa to entice current guests to join you. 

A goody bag is a great way to entice guests to your event. See if your suppliers can help by adding gifts to your goody bags, and attending the event to demonstrate treatments and offer a presentation on products and Christmas gifts. You could also offer promotional offers if your good bag, such as an added benefit when having a treatment in January (to boost January visits), or a gift with purchase when spending over a certain amount of products. 

Create a festive atmosphere by including mulled wine, champagne, and Christmas treats.

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Knightsbridge-based facialist Linda Meredith

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A PERSONALISED PRESCRIPTION 

Many premium clients are already familiar with the Linda Meredith brand, which is found at numerous 5 Star spas across the world, including the Mandarin Oriental in London, Barcelona and Boston, as well as Chewton Glen here in the UK. The brand has also recently launched on Virgin Atlantic Airlines and the Oceania and Seabourn Luxury cruise liners. Others will know the name because of Linda's roster of very famous clients, including Kate Moss, Penelope Cruz, Madonna and Gwyneth Paltrow. Victoria Beckham even revealed in her memoir that she visits the Knightsbridge salon every time she's in London. All name-dropping aside, the treatments and products are primarily designed to give fast visible results to all, no matter what their skin concern. "The brand is best suited to those who want results without going to the extremes of invasive treatments," Daniel explains. "It's also proven to be successful at treating a very wide variety of skin concerns with great results." This is because the brand believes in layering a highly customised selection of products to address the skin's needs on a daily basis. This entails educating clients on how to understand their skin, to really analyse its concerns on any specific day, and then giving them the tools they need to address those precise concerns themselves. "It's about dealing with what I can see on your face," Linda explains. "Your skin alters every day - you might have spent the day outside, you've had the flu, you have emotional stress - it all affects your skin. Why don't we listen to our body? Look at your face for a minute: what do you look like, what do you feel like? Are you shiny, tired, dull? Pick the cream that addresses that." 

GO SOFTLY 

With their botanical extracts and nourishing formulas, Linda's products are designed to repair and restore the skin, rather than completely resurface it. It's a softer, more nurturing approach that delivers strong results, says Head Trainer Sherelle Louis. "Linda is a traditionalist - she believes in repairing and restoring," says Sherelle. "There has been a real trend for a while in skincare to use the strong cosmeceutical salicylic acids and they certainly have their place. However, you really notice the immediate difference after using Linda’s products." The retail products all complement a menu of four professional treatments. Sherelle explains: "There's the Haute Couture Facial, which is individually designed for each 

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Customer Engagement

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Vizzbook has taken the old-style Visitors Book, online and linked it to social networks. Vizzbooks creates a unique platform that shares customer feedback directly to their friends and followers on Facebook, Twitter and Linkedin. 

Vizzbooks intentions are to capture your customer's feedback immediately after their experience, by logging onto a personalised branded tablet. 

Your customer's reviews will automatically attach and post on Facebook, Twitter and Linkedin. You can also upload vouchers, special offers on the Vizzbook dashboard, Customers can access these from your website which can give you an average ROI is 546% return. 

Benefits for your business 

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CACI Free Prize Draw for NSW

Free Prize Draw to Win a CACI “Non-Surgical Facelift” treatment worth £120 to celebrate National Spa Week 2017. 

All you have to do is ‘LIKE’ the National Spa Week Facebook/Twitter page, SHARE this post and COMMENT below as to why you would like to win this treatment. Everyone who completes all three steps is automatically entered into the free prize draw to win this fantastic prize. *Terms and Conditions apply. 

The award-winning CACI “Non-Surgical Facelift” treatment is the go-to facial for numerous celebrities to get their skin ready for the spotlight. The CACI “Red Carpet Facial” has garnered the attention of international celebrities that include Lindsay Lohan and Christie Brinkley as well as numerous UK TV personalities. 

Long-time CACI fan Jennifer Lopez says “The CACI Ultra is amazing”. 

What is it? 

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UKSA Networking Events

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September has been an exciting month for our Spa Operator contingency! We held not one but three Spa Director Assemblies across the UK! 

In London wellness was on the agenda in the tranquil surroundings of Bhuti in the heart of Richmond. Bhuti is truly a one of a kind, an eco wellbeing centre, day spa, yoga studio and vegan cafe in the heart of South West London. Debate and discussion focused around agency staffing, commission structures and hotel capture rate. 

Our Northern Assembly took place at a historical landmark in the Spa world, the Devonshire Dome, Buxton, where the healing waters stretch back at least as far as the Romans. The building became known as the Devonshire Royal Hospital in 1934 and was one of the last hydropathic hospitals in the UK, using the healing waters to treat many health conditions. The Dome still houses a modern day Spa which is run by the University of Derby. Students can get hands on experience working in the Spa whilst studying for a degree in Spa Management. Our Assembly here took an academic stance and discussions were had about how students perceive a career in spa, what are the barriers and how do we PR Spa to the students so that we don't lose them to other fields in Beauty. 

In addition to our regular Northern and London Assemblies we hosted our first ever South West Spa Director Assembly by request of the Operators in the SW who are growing in number and seeing an increasing focus on Spa and Wellness in their region. We were therefore delighted to host this meeting on their behalf at the 16th Century Boringdon Hall in Plymouth. Exactly one year ago to the day we were there they had opened a new wing to the hotel, Gaia Spa, drawing inspiration from Gaia (also known as mother nature) they designed a spa that encompasses natural materials including wood, stone and glass for natural lighting in order to bring the outdoors in. The Assembly brought together leaders from Spas across the region and discussions focused on staffing and retention and how we go about highlighting the ever expanding SW Spa sector to the rest of the UK! 

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Maximize New Business In National Spa Week

 

Buddy with the right partners for maximum new business 

Sounds obvious, but look for businesses which target the same customer audience as you. Fashion retailers, restaurants, wedding dress shops, bars, health clubs, florists and hair salons 

Promote yourself to their clients. And vice versa 

Promote your offer on their website 

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Ideas for Events and Social Media or National Spa Week?

So you have signed up to be part of The UK Spa Association, National Spa week, and looking for ways to how to get your customers through the door to gain the physical, mental and emotional benefits of regular spa visits. 

What about advertising on your website and through social media how you are supporting National Spa week and offering treatments to support your local cancer charity, International Breast cancer day, or raising money for charities such as Look good feel better helping women with cancer or even for the young one's teens unite fighting cancer. 

If you are a salon that has trained therapist in Cancer Massage, why not offer a sponsor a treatment for a cancer sufferer, this could be done by someone paying for a friend or relative to receive a treatment. 

What about your regular clients when they tweet/like on facebook and all your social media platforms, mentioning your business and the #nsw @spavoice could be a free hand or foot massage this will really help to shout about your amazing business 

Mini treatment trials sessions such as neck and shoulder massage, back facial, mini facial, foot or hand massage. 

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How to leverage your involvement in National Spa Week

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National Spa Week is a fantastic event to be involved in, an event which is about raising awareness to the public about the importance of time out and visiting a spa. It is growing hugely as an industry event, and many spa directors have given feedback on how it’s boosted them and how they have managed to leverage their involvement and spa during National Spa Week. 

So how can you use NSW to your advantage? Once you have your offer set, you can promote this in many ways, to gain interest in your spa. Here are our top 5 suggestions: 

1. Send press releases to your local papers, magazines, radio stations, industry publications, and so on. Tell them about NSW, its importance, and what you’re offering to get involved. 

2. Invite a local blogger in. Take a look at local bloggers that present work similar to your spa’s ethos and standards and invite them into discuss NSW, and experience a mini treatment. Get them shouting about you and NSW too. 

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Don’t underestimate the power of facial massage

Beata Full portait copyA good facial massage can allow your face to breathe and restore the sparkle and colour.  We do tend to overlook the face when talking about massage.  Facial massaging will boost blood circulation, firm skin and tone the muscles while also encouraging the flow of lymph and releasing endorphins - the hormone of joy.  It can slow down the ageing process and bring about a real relaxation. So why go under the knife when there are other ways to achieve the similar results!

We tent to think about massage as a part of beauty treatment procedures, but good face massage can bring much than that!There are hundreds nerve points on the face and according to Chinese medicine these relate to each body’s organs. So massaging your face can affect positively your whole body. 

We ‘face’ the world every day from the moment we wake until we retire. Think of all those phrases ‘face the facts’, ‘put on a brave face’, ‘talk face to face’ all ways we deliver our messages. Our face can be under lots of stress as a result of that. We hold our emotions there but also face can be affected by the profession we do.

For example teachers, speakers, actors will usually have quite tense face muscles especially around the jaw. Lack of sleep will affect our face, tension in shoulders or neck will definitely leave the mark on the face. Headaches both chronic and occasional will tense the fascia, creating even more pressure hence more headaches. We could go on and on.

There is also touch element in it which we all need so much. We know that massage is hugely popular in the spa and there is a reason for it. People are craving connection. They crave the power of touch.

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Why is National Spa Week so important for our Industry?

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If we want our industry to grow it is imperative that we make the public understand the many benefits of regular spa attendance. It is easy when you work in the industry, living and breathing your area of expertise, to assume that everyone magically knows the benefits too. That’s why everyone is coming to spas already right?

Wrong!

To date, only 5% of the UK regularly have spa treatments. That’s not to say more people aren’t occasionally visiting a spa, as a treat or for a special occasion but the operative word here is ‘REGULARLY’.

You wouldn’t go to a gym for a one-hour workout, only twice a year and expect to be two stone lighter with a beautifully toned body (we wish). In the same way, your clients can’t expect to receive long lasting benefits from visiting a spa only twice a year.

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Work, Work, Work

We’re over two thirds through 2017, which means it’s time for us to start thinking about our marketing for the rest of the year. It’s time to plan, ready to maximise one of the busiest times of the year, you know what’s coming…. Yes, I apologise now, we’re talking Christmas.

How’s your marketing plan looking? Are you organised from September onwards? If not, or if you are simply looking for extra ideas to include within your current plan, then we have some tips and ideas for you here.

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Let’s break it down month by month:

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Meet the National Spa Week Sponsors

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Groupon is one of our valued sponsors of National Spa Week 2017. Ross Tulloch, Vice President of National Partnerships at Groupon UK tells us why it was important for them to get behind National Spa Week. 

“Groupon is proud to co-sponsor National Spa Week 2017. We work with hundreds of spas across the UK and pride ourselves on building positive, long-lasting relationships with businesses looking to attract new and loyal customers. National Spa Week give us the opportunity to show our continued commitment to the industry while also helping to raise public awareness about the benefits regular spa attendance can offer” 

Groupon will be providing some exciting additional incentives for every spa that signs up to take part in National Spa week. Watch out for more details in next months Spa Voice! 

http://www.spaweek.co.uk/what-s-it-all-about/about-sponsors

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Nails for this Season

Nails are currently a big thing! They are also a popular addition to spa days, so it’s good for us to be aware of current trends and demands. 

We all like to have lovely looking, soft, summer feet, and the industry is seeing a growing demand for results-driven treatments. Treatments such as Callus Peels are very popular and also make a simple upgrade to any pedicure. These treatments generally include the application of patches to the feet to deeply exfoliate using Salicylic acid. 

If we think of trends this year, it’s been all about mermaids and unicorns, with that come to the shimmery metallic colours, glitters and summer brights, which are all causing a big stir. At the forefront of the summer, brights are bolder colours such as yellows, oranges, blues and greens. 

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A podiatrist with an expert-led hand and foot range of products, Margaret Dabbs has been dubbed ‘Britain’s Queen of fabulous feet’. Margaret and her team have a regular presence at the UK Spa Association events, so we thought we’d take a look at the range of offerings during this season’s demands. With Margaret’s extensive knowledge, the pedicure treatments and products are very results-driven, giving a perfect, smooth, finish that leaves clients wowed. 

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Cool Down Spa treatments

So, how “hot” is your spa? Are you running with the latest trends and technologies to help your guests to cool down? 

August is the month where the kids are off school, and thousands of your frazzled clients are trying to keep them occupied whilst enjoying the summer heat. Want an offering to help keep those parents cool and calm? 

Then look no further than the use of flotation tanks to aid their quality of sleep during these summer months. 

This unique approach to health and well-being allows your client to enter a state of soothing tranquillity. Floatation tanks have proven to be one of the most effective ways to enhance mood. This is due to the increased levels of dopamine and endorphins during a treatment, leaving clients with less physical pain and a heightened sense of happiness! 

Your clients will benefit from the use additional mineral salts, allowing them to feel feather light for days to come. 

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Are you ready for this increasingly popular trend?

It is the beginning of the summer holidays and the Brooks family are planning their summer holiday. Dad works as a plumber seven days a week on call 24 hours, and mum works as a part time medical receptionist. The weekends are taken up with weekend activities for the children.

Mum and dad are exhausted and really could do with a spa holiday like they used to have before they were married and the family came along, however, how would they be able to have great spa treatments without the children’s constant demands?

The amazing thing about today's industry is that spas, hotels country houses and urban spas from one end of the country to the other and world wide have woken up to the needs of family orientated spas. Many spas world wide now offer family spa facilities with suitable treatments for teenagers, children’s clubs where an area is provided to entertain the children and supervised professional childminders, and even for young babies and toddlers there are crèches. That way mum and dad can have that amazing, relaxing wellness spa treatment experience in peace.

When considering family spa days in your establishment, it is important to bear in mind that you may need to ensure it meets the legal regulations of your premises, including health and safety and public liability insurance. If dealing with minors make sure you meet all the requirements. Remember also to consider your other clients and their needs so it may be something you have once a month or every other month.

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DISCOVER THE STRENGTH OF COLOURS FOR BODY, MIND AND SPIRIT!

SOFRI Energy Cosmetics is a perfect combination of cosmeceutical products with a holistic concept of Colour Energy.

SOFRI has discovered the beautifying, energising effects of colours on body, mind and spirit for holistic cosmetology, and building on from that has created a unique care system of 7 colours based on chakra teachings.

The Colour Energy concept by SOFRI not only touches and beautifies your skin, but also the very core of you. Premium quality nourishing compositions use colour energy against emotional stress, release blockages, increase energy levels and your zest for life.

Chakra teachings observe and understand the individual holistically – physiologically, psychologically and energetically. If there is disharmony in chakras (energy centres along the centre axis of the body), this is usually evident on skin. Here, colours are able to balance out these energy deficits in the chakras.

The products are combined with each other in a colour mosaic – to match your individual treatment requirements.

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Sneak behind the scenes


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Sunshine and cupcakes at the Lifehouse Spa & Hotel Summer Networking Event - July 5th 2017

What a fantastic event today has been! For the first time ever the networking event was officially sold out, although we worked hard to fit everyone in. We couldn't have wished for better weather and as a result most of the networking took place outside - overlooking the stunning lakes and gardens surrounding the equally spectacular and award winning Lifehouse Spa itself.

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Located in Thorpe-le-Soken, Essex, 10 minutes’ drive from the pretty beach town of Frinton-on-sea, the Lifehouse Spa & Hotel is an exciting, contemporary health spa, offering a unique, life-enriching experience, tailor-made for every guest. They were perfect hosts and spoiled us with divine cuisine including some scrumptious cupcakes!

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Fun and Education at the UKSA Networking Events...

27th April saw the UK Spa Association networking event at Wyboston Lakes.

There were two educational talks, plus spa tours, lunch and networking. It was a fantastic day with a great turn out of approximately 150 spa professionals. 

We would like to thank our sponsors: Thalgo, Aromatherapy Associates, Groupon, Voya, Margaret Dabbs, Nannic, Beauty UK, and Bioeffect.

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If you'd like to join us at the next events. We will be at Beauty UK show at the Birmingham NEC 21st and 22nd May, then Lifehouse Spa in Essex on the 5th July.

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April 7th: World Health Day. Let's Talk.

The 7th April is World Health Day. Being in the spa, health and wellness industry, it's good time for us to talk.

A time for us to give advice on health and wellbeing. Could we use the knowledge of experts within our spa to share tips and information? Or perhaps we just want to share a quote or blog post on World Health Day.

Quite often, we can all get caught up in a busy world. Working, looking after others, being available to demanding technologies, and so on. Time passes and we may not notice that we've not been giving as much care and time for ourselves. It can be hard work trying to find time to switch off, take time out, time for exercise, to get out in the open, and prepare healthy foods. Plus, the pressure to do all this may feel strong. Being in the health and wellness industry, we probably have more knowledge and experience on ways to work on this. This is where we can share with our audience on World Health Day.

The theme for World Health Day this year is depression. 'A common mental disorder that is increasing worldwide. Between 1990 and 2013, the number of people suffering from depression and/or anxiety increased by nearly 50%. Close to 10% of the world’s population is affected by one or both of these conditions. Depression increases the risk of other noncommunicable diseases, such as diabetes and cardiovascular disease. Yet, it is also something that can be prevented and treated.' (www.who.int).

 

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