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#SpaVoice
January 2019
Welcome to January's edition of Spa Voice, the UK Spa Association's monthly newsletter.
 
A New Year signifies a fresh start for individuals, but also for businesses too, and it’s time to ensure the business plan is laid out for the coming year. The hustle and bustle of the holidays is now over and many consumers are checking their bank balances and feeling the pinch, so you need to ensure you are forefront in their minds for any wellness spend that is made.

While many companies send out holiday cards and gifts at Christmas, few send out New Year's letters. In the age of the internet communication becomes so easy, but also generic. Will 2019 be the year of personalisation in marketing, will it see a return to physical thank you cards and letters?

No matter how far you have got with your planning  your first quarter of 2019 we've got some fantastic tips and ideas we hope can help you make a great start to the year.
 
Julia Leone
Spa Voice Editor

Recruitment…What can we do?
by Alex Hurt - Spa Director, Weavers' House Spa, Suffolk

There are now almost 1,400 spas throughout the UK, a total of 6,927 treatment rooms and 33,684 therapists.  Our industry, only in its infancy, is booming.  With wellbeing and mindfulness being on the tip of everyone’s tongue, the top of everyone’s news feed and chattering away into our ears, before us lies the future of spa. 

In the key note speech at last year’s Spa Life, we listened how we would soon change tack, from marketing to the well and on to the ‘unwell’ and eventually ‘the sick’.   Even with the most positive of outlooks, we do need to look at the way the population is evolving and how we market to it.

The national recognition… that ‘its ok’ not to be ok, has spearheaded the mindfulness and alternative therapy awareness into spas and wellbeing practitioners.  It’s now acceptable to delve into natural cures, coaching and therapeutic support, the everyday person is far more inquisitive as to what ‘we in the business’ can offer them as their ‘feel better, live better ticket’.
So, this is music to the spa industry’s ears, right?  More demand, more revenue for our booming industry… but what about the recruitment crisis we are having?
 

First Quarter 2019 Marketing, Are You Prepared?
by Clare Cockell
 
2019 is kicking off and it’s time to look at our marketing for the first quarter. Are you prepared?
After all the indulging over Christmas, January is the time we all want to detox and start the new year with good intentions. Detoxifying body treatments, and post-Christmas de-stress treatments are all great offerings for this time of year. Perhaps with a fresh fruit smoothie to follow? 

January is also the perfect time to look at . . .
 
 


 
The World Spa & Wellness Convention will make its return to ExCeL London on 24th -25th February 2019

Focusing on the biggest issues in wellness and spa business, the Convention will deliver the facts, figures and contacts you need to stay competitive next year.

Keynote speakers include major players such as Matthew Allison, founder and chief executive of Space Cycle, on how to disrupt an industry that doesn’t know it needs disrupting; and Neil Orvay, founder and chief executive of Evolution U, on how to win friends and influence people . . 

 

Skills and Levels within the Industry
by Julia Leone & Kim Ford
 
There are numerous excellent training and career opportunities for a people entering the Salon, Spa and Wellness Industry.

Many schools, universities, and colleges offer training courses on a wide variety of levels that will help you expand your career. There are also numerous international shows and seminars that can help to increase your CPD. Once you have obtained the right training, qualifications, and certifications, the career opportunities are only limited by your own imagination.
 
Certifications and Qualifications
 
Different levels of certifications and qualifications are required by the various fields of employment. 

There is no specific standard qualification required for all therapists however, most employers are looking for qualifications with these types of certifications and standards:

In this country, we have a similar of confusion of choices from VRQ to NVQ/SVQ, National Higher Diplomas, to the private sector of Awards, Certificates and Diplomas available through CIDESCO, CIBTAC and ITEC. 

But what do they all mean? What's the difference and what opportunities does each bring?

Click below to find out . . .

 


The future of Health & Wellbeing is in Our Own Hands
by Christine-Alice Hartigan

All the Christmas treats, all the chocolates, and let’s not mention all the Prosecco and Champagne!

The beginning of the year is a fantastic opportunity to clean out and start again! It is a great time to cleanse your liver!

The most important purpose of a detox is to allow your liver to cleanse. Detoxing shouldn’t be just about weight loss.  Many people start the year complaining about weight gain and they think they must detox to lose weight. However, the real reason to start a detox is to clear out any toxins and rebalance the acids which may have accumulated during the Christmas break which cause inflammation. However, weight loss may well be a by-product of doing this!

Inflammation: What is Inflammation?
“Inflammation is your body's way of protecting itself from infection, illness, or injury. As part of the inflammatory response, your body increases its production of white blood cells, immune cells, and substances called cytokines that help . . .

Click below to read more . . 

 
 
 
Industry Events for 2019
 
Prepare to set your business and team up for success in 2019. Save the date...
 
Spa Director Assemblies 
North - Tuesday 22nd January at The Lowry, Manchester
Scotland NEW - Tuesday 6th March at Blythswood Square, Glasgow
London - March at Jumeirah Carlton Tower, London - exact date to be confirmed
South West - March Date and venue to be confirmed 
National - Monday 20th May at NEC, Birmingham
 
UK Spa Association Networking Events
Spring - 3rd April at Rudding Park, Harrogate
Summer - 16th September at South Lodge, Horsham, West Sussex
 
Industry Events for 2019
  • Professional Beauty 24th and 25th February 2019 (London Excel)
  • World Spa & Wellness Convention 24th & 25th February 2019 (London Excel)
  • UK Active SWEAT 26th February 2019 (London Excel)
  • UK Spa Association Spring Networking Day - 3rd April (Rudding Park, Harrogate)
  • Wellness Collective Event's European Networking event - 24th - 27th April (Sicily)
  • Beauty UK 19th and 20th May 2019 (Birmingham NEC)
Dates for Spa Life International Conventions 2019
·       Ireland - 13th - 14th May
·       Germany: 4th - 5th June
·       UK: 11th - 12th November
NEW for 2019, Salon Life to be announced very soon!
 
A Note From The Chair . . .

The world of spa and wellness requires focus on consumer sentiment and behaviour, leaving us as the potential destination for peoples frustration, but also for their spend. It is this spend that is going to be so precious in the beginning of 2019, with downward pressure on spending and decision-making indifferent at best.
 
Planning ahead you should now know what quarter one looks like, your gifting will give you base traction, but is the additional markets you must choose wisely and keep your profit margin high. The decision on how much business you outsource to 3rd parties is going to be critical at a time when discounting will be rife in the High Street.

I wish you and everyone in our industry every success in launching 2019 with a bang.
 
Happy New Yer everyone!



Charlie Thompson
UKSA Chair

If you haven’t already, make sure you check out our new look website here to find out more about our strategic priorities.
 
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