Recruitment…What can we do?
by Alex Hurt - Spa Director, Weavers' House Spa, Suffolk
There are now almost 1,400 spas throughout the UK, a total of 6,927 treatment rooms and 33,684 therapists. Our industry, only in its infancy, is booming. With wellbeing and mindfulness being on the tip of everyone’s tongue, the top of everyone’s news feed and chattering away into our ears, before us lies the future of spa.
In the key note speech at last year’s Spa Life, we listened how we would soon change tack, from marketing to the well and on to the ‘unwell’ and eventually ‘the sick’. Even with the most positive of outlooks, we do need to look at the way the population is evolving and how we market to it.
The national recognition… that ‘its ok’ not to be ok, has spearheaded the mindfulness and alternative therapy awareness into spas and wellbeing practitioners. It’s now acceptable to delve into natural cures, coaching and therapeutic support, the everyday person is far more inquisitive as to what ‘we in the business’ can offer them as their ‘feel better, live better ticket’.
So, this is music to the spa industry’s ears, right? More demand, more revenue for our booming industry… but what about the recruitment crisis we are having?