UK Spa Association

News and views from the UK Spa Association

Autumn/Winter marketing is upon us, what are you offering?

halloween pexel

Autumn has arrived and it’s a great time to bring a focus back to those warming treatments. Soothing massages, hot stones, and all things spicy and festive.

So, what can you offer this Autumn/Winter?

There are many things you can introduce, it’s finding the perfect one to fit your brand and offering. There are a range of skin and body care companies, which offer products allowing you to offer limited edition treatments in line with the season. You can use these to create your very own personalised products and treatments, giving a bespoke feel which also keeps things fresh and inviting.

With Halloween and the arrival of Autumn, it’s also time to start thinking about Christmas treats. Perhap you could offer a pumpkin facial, an orange and cinnamon pedicure or massage, or maybe a warming clove or ginger body scrub?

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World Wellness Weekend

world wellness weekend

The weekend of 22nd and 23rd September was World Wellness weekend, celebrated in over 80 countries around the world. A number of spas, beauty salons, suppliers and industry experts joined in the celebrations this year. Here is a taste of what was on offer this week across the country.

The Cafe Royal did it in style, with Akasha Wellness Weekend. Offering a number of complimentary group sessions. Join our trusted resident wellbeing experts and tutors from Aromatherapy Associates in a number of sessions dedicated to nourishing mind, body and soul.

Shakti Veda Spa London offered a “How to abhyanga massage” via Instagram if you were not able to visit them in the spa for a treatment.

The Balmoral in Edinburgh in collaboration with Tribe Yoga offered three yoga classes over the weekend, to revive yourself post yoga you were treated to smoothie and energy ball.

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Salon & Spa Networking Lunch launches at Professional Beauty North

pb north

On Sunday 21st October, Professional Beauty North will host a dedicated forum for salon and spa professionals to discuss business challenges and share solutions among like-minded colleagues, industry experts and leading brands.

New for 2018, the initiative will take place alongside the leading beauty and spa exhibition at Manchester Central, aiming to help professionals in the industry to improve their businesses through collaborative discussion and problem-solving.

Salon and spa owners and managers, as well as sole traders, are invited to put business-related challenges and questions to the experts in a round-table discussion format. Key topics will include:

Staff management – recruiting and retaining the best talent

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Bridal skincare treatments

Whether it’s a last-minute pamper in the run-up to the big day or a series of targeted treatments to get the glowing skin for the photos, brides are a bath beauty cucumber 3192fantastic audience to target when it comes to skincare treatments, as often women feel more able to invest in premium skincare ahead of their wedding day than at any other time. Here’s how to capture that demographic according to wedding experts Guides for Brides.

Know your timeframes

As brides are working to a specific countdown to their day, it’s important that you’re aware of the date and what can be achieved in that time. Don’t recommend intensive treatments or facials too close to the day in case of adverse reactions, and be clear and realistic with the bride if she’s looking for targeted results such as fine line or rosacea reduction ahead of the wedding.

Upsell a series

Speaking of targeted treatments, brides are the perfect audience to sell a series to, especially if they start planning in advance. Treatments like microdermabrasion, laser facials and peels work best in a series and are likely to be the kind of thing that brides are after anyway, so use this as an upselling opportunity.

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National Spa Week – Who’s got your back?

Hygen                                                             Are you Prepared for National Spa Week Guidance

 

National Spa Week – Who’s got your back?

10th -17th September

Are you ready to benefit from the message of National Spa Week – “more people into more spas more often” A fabulous objective for the industry but what about the practicalities of more people in your spa?

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