Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Team Incentives and Targets

uksa aug 2018 d

One of the best things we can do for our team is work on keeping things motivating and fun. Everyone loves to know how they are performing, so it’s important to have brief regular (fortnightly tends works well) one to one meetings in which you can run through the individual team member’s performance and KPI reports and created personal targets relating to these.

From the reports, you can track rebooking rate, course sales, retail sales, average hourly income, utilisation, and much more; this all helps you to get a clearer picture on team performance and you can discuss where improvements could be made.

It can be useful to also have targets set for the team. Perhaps a daily target for the salon to aim for, which is updated regularly throughout the day to see if the team is on the way to hitting target. It can be motivating for the team to work together to try and achieve the goals and also rewarding to see the goal achieved.

Sporadic incentives also help to keep things fun and interesting with a little light-hearted competitive edge. Incentives such as, the highest retailer of the week wins a treatment of their choice to a set value, therapist with the highest hourly income for the week gets to go home half hour/an hour early paid at a mutually convenient time, the one who sells the most in course sales wins a voucher to a shop of their choice or cinema tickets. You could even put the team into pairs and the winning pair for the fortnight/month wins afternoon tea for two perhaps? Or a whole team targets which wins money towards a night out, and so on.

You can see how incentives such as these create a bit of excitement in day to day work and can help boost income to your revenue with a little healthy competition and reminder on what to focus on.

Written by Clare Cockell

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