Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Lavish believe B2B market key to increased spa bookings

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The Lavish spa voucher brand has relaunched with a new look and new ownership and is already helping to increase bookings for their spa partners. Working with a range of properties across the UK, Lavish believes that spas can see real success by not only looking at a consumer audience, but by also targeting deals and awareness into the business market, namely through employee engagement and ‘perk’ platfoms. 

These platforms allow employers to offer employees subscribed to its platform a range of perks, including things like free phone insurance, cinema tickets, and 2 for 1 meal deals when eating out – and spa vouchers through Lavish. 

The spa sector is of interest to employers as employee wellbeing has become marked in importance for many employers. A recent CIPD report showed that two-fifths of employers have a standalone well-being strategy and over half agree that employee well-being is on senior leaders’ agendas. Positive results include boosted employee morale and engagement (44%), a healthier and more inclusive culture (35%) and lower sickness absence (31%) to name just a few. 

The platforms account for an audience for Lavish of over 15 million employees and include platforms such as WeGift, Edenred and Reward Gateway, used by some of the biggest businesses in the World. Lavish believes this opens up a whole new audience for spas and beauty businesses. 

CEO Wendy Carter explains:

“Many of the B2B customers that visit Lavish or use a Lavish gift voucher are ideal customers for spa and beauty businesses. Because they have been awarded their voucher or earnt it via their employer’s points-based platform, it is not such a price sensitive purchase. Therefore, our partners are not losing out or seeing their margins eroded, as with many other third party sellers. Businesses love engagement platforms because 59% of employees said a personalised benefits package would encourage them to stay at their companies – something that is a hot topic when 36% of employees are likely to leave their jobs within one year. Spa gifts also tap into the area of wellbeing and health, something many businesses are keen to be supporting.”

Written by Wendy Carter

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Tuesday, 11 December 2018
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