Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

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Guest post: Minimoon spa packages for couples

bath bathroom beauty salon 3188While plenty of spas focus on pre-wedding pampering packages, don’t forget to capitalise on the minimoon trend by offering a package aimed at couples who have just tied the knot. For the last ten years, the minimoon has been rising in popularity, as couples opt for shorter, cheaper breaks due to time and budget constraints. Here’s how to appeal to newlyweds according to wedding experts Guides for Brides.

Time it right

Ideally you’d be able to offer a minimoon package all year round, but if you want to capture the majority of couples, summer is still your peak time. Extending this offer into late summer and early autumn may also pay dividends, as our 2017 bridal survey revealed that more couples are choosing to tie the knot later in the season.

Throw in romantic extras

The key to turning a standard couples package into a minimoon spa package is to add the romantic extras that newlyweds will be looking for. Including free champagne, rose petals in jacuzzi baths, and candlelit treatments will always go down well, and combining with food is a great way to increase the overall package value. 

Focus on stress-busting

When it comes to the treatments themselves, exhausted newlyweds will be looking at relaxation rather than beautifying, so focus on stress-busting aromatherapy massages, cocooning body treatments and mindfulness rituals.

Consider a honeymoon suite

If your spa offers accommodation, promoting a larger room as a designated honeymoon suite is a fantastic add-on that will encourage minimoon bookings and improve SEO rankings as couples search for breaks.

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Monday, 21 January 2019
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