Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

First Quarter 2019 Marketing, Are You Prepared?

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2019 is kicking off and it’s time to look at our marketing for the first quarter. Are you prepared?

After all the indulging over Christmas, January is the time we all want to detox and start the new year with good intentions. Detoxifying body treatments, and post-Christmas de-stress treatments are all great offerings for this time of year. Perhaps with a fresh fruit smoothie to follow?

January is also the perfect time to look at shifting any leftover Christmas stock. Could you pull any Christmas gift sets apart and repackage items together for a new year offering? It’s great to also incentivise the team alongside this to help retail sales for any of these items. If you have a few of one particular product remaining, you could also look at a gift with purchase or treatment with product offering. 

Towards the end of January, we want to start planning ahead for our Valentine’s treatments and packages. Couple’s massages, Spa Days for two, twilight spa treatments, breaks away including a relaxing massage each, and so on. Depending on what kind of offering your location has, you could also add afternoon tea with bubbly, or simply some chocolate covered strawberries to a treatment or spa visit.  A similar kind of offering would work well for Mother’s Day which is March 31st in 2019. Mother and Daughter spa days, or treatments to enjoy together. Could a package also include some flowers or a box of chocolates for mum?

The first quarter of the year is the time to start our focus for Spring treatments – limited edition treatments promoting floral aromas perhaps… a lavender massage? Rose facial? Or maybe a spring to life ritual offering a floral tea to unwind with post treatment?

It’s fun to get creative and offer something that’ll make it just that little bit more special. Planning ahead from now helps our team to know what’s coming up and ensures we are organised to make the best of any promotional activities.

Written by Clare Cockell

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Monday, 21 January 2019
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