Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Bridal skincare treatments

Whether it’s a last-minute pamper in the run-up to the big day or a series of targeted treatments to get the glowing skin for the photos, brides are a bath beauty cucumber 3192fantastic audience to target when it comes to skincare treatments, as often women feel more able to invest in premium skincare ahead of their wedding day than at any other time. Here’s how to capture that demographic according to wedding experts Guides for Brides.

Know your timeframes

As brides are working to a specific countdown to their day, it’s important that you’re aware of the date and what can be achieved in that time. Don’t recommend intensive treatments or facials too close to the day in case of adverse reactions, and be clear and realistic with the bride if she’s looking for targeted results such as fine line or rosacea reduction ahead of the wedding.

Upsell a series

Speaking of targeted treatments, brides are the perfect audience to sell a series to, especially if they start planning in advance. Treatments like microdermabrasion, laser facials and peels work best in a series and are likely to be the kind of thing that brides are after anyway, so use this as an upselling opportunity.

Create a bridal package

As well know, brides are after more than just skincare, so if they’re looking for more ‘basic’ facials than targeted treatments, build this into a bridal package. You could choose a beauty approach, such as combining with eyelash extensions, fake tan and waxing, or opt for a relaxation and pampering package including body exfoliation, wraps and massages.

Send them home with skincare

adult face facial expression 373939Brides often take the opportunity of wedding prep to invest a little extra money into their skincare regimes and makeup bags, so take advantage of this by making them aware of any skincare or cosmetic lines sold at your spa.

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Tuesday, 23 October 2018
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