Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Wellness Collective Events – Spa Networking Experiences With A Difference

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Max Laurence-Gutteridge reflects on his passion for the spa and wellness industry and the journey that led him to create Wellness Collective Events.

IMG_2069.JPGThroughout my childhood I always wanted to be a Paramedic. The idea of helping people, the fast paced environment, and the opportunity to help save lives was very appealing. 

However, as many of us do, I actually ended up leaving school and heading off to college to study something entirely different. In my case it was business management and event production.

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Team Incentives and Targets

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One of the best things we can do for our team is work on keeping things motivating and fun. Everyone loves to know how they are performing, so it’s important to have brief regular (fortnightly tends works well) one to one meetings in which you can run through the individual team member’s performance and KPI reports and created personal targets relating to these.

From the reports, you can track rebooking rate, course sales, retail sales, average hourly income, utilisation, and much more; this all helps you to get a clearer picture on team performance and you can discuss where improvements could be made.

It can be useful to also have targets set for the team. Perhaps a daily target for the salon to aim for, which is updated regularly throughout the day to see if the team is on the way to hitting target. It can be motivating for the team to work together to try and achieve the goals and also rewarding to see the goal achieved.

Sporadic incentives also help to keep things fun and interesting with a little light-hearted competitive edge. Incentives such as, the highest retailer of the week wins a treatment of their choice to a set value, therapist with the highest hourly income for the week gets to go home half hour/an hour early paid at a mutually convenient time, the one who sells the most in course sales wins a voucher to a shop of their choice or cinema tickets. You could even put the team into pairs and the winning pair for the fortnight/month wins afternoon tea for two perhaps? Or a whole team targets which wins money towards a night out, and so on.

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Keeping Your Cool In The Heatwave!

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Oh yay! It’s summer and yes, it’s oh so hot! Summer is funtime as we get to play outdoors, take a vacation, dig our toes into the sand and enjoy the coolness of a pool, pond or river.

With British summers being the hottest on record we need to find ways to keep cool at home. I have a few tips that I have adapted from the spa industry:

  • Hydrate. Hydrate. Hydrate.

Your body is about 60% water. So keep drinking. Toss a little fruit slice in for some added flavour. My current favourite is a few mint leaves, a dash of lime or a slice of lemon with ice.

Keep the children topping up on water throughout the day. We have had fun making different flavoured ice cubes in fun shapes.

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From Therapist to Spa Manager in Five Years Hannah Swindells of Shrigley Hall tells her inspirational story…

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What made you want to work in the industry? What route did you take in?

Strange as it may seem, from being very young I always wanted to be a chef.  All throughout my education I dedicated most of my time to that career path, since starting to work at the age of 13 in a quaint farm owned Cheshire tearoom. I even went on to do further work experience at a highly reputable Cheshire restaurant.

In my teens, I was so eager to get out into the food industry and work, but it was only when I went to the prospective college ‘show arounds’ that I had a change of heart. It was a discussion with one of the beauty tutors at the college that changed my mind. I could see where a career in spa & beauty could take me, and how I could develop within an industry with great potential for progression and growth and a huge variety of different routes in.

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Training never looked so good

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Have you ever thought about using apprenticeships to train and upskill your staff?

Why are apprenticeships important?

An apprenticeship is an excellent alternative to traditional training. It not only offers the chance to ‘earn while you learn’, but it is also a more practical approach to learning. By offering your staff the chance to undertake an apprenticeship, they’ll not only be able to upskill within the comfort and capacity of your business, they will also be able to implement the theory they learn immediately whilst working.

How they work?

Apprenticeships are open to people of all ages and different stages of a career. There are different levels available to suit the needs of an individual learner, for example, Beauty Therapy Level 2 & 3 or Nails Level 2 & 3. There are also Professional Apprenticeships on offer, namely, Customer Service or Team Leading and Supervising courses.

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How spas are changing in 2018

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Over the past 10 years the spa industry has changed, and so too has our collective attitude towards health and wellbeing.  In 2018, health is as fashionable as the Kardashians, and with that exposure has come a new appreciation of the many guises and components that can contribute towards meaningful, everyday wellbeing.

This year, more than any other, we have seen the rise of the personal wellness trend.  Where once we lived in a culture of bulk buying and throwaway style, the appreciation for investment in ourselves is now far greater, and that extends to health. From our face creams to our internal monologue, this is the year that has seen the rise of quality over quantity, as well as the understanding that health has an abundance of elements to it, from diet, nutrition and exercise, to meditation and even a little indulgence.

At the 2018 Global Wellness Summit, that trend will be galvanized with the year’s theme set as 'shaping the business of wellness’ - how the spa industry can support that growing interest and seismic shift in the collective desire for wellbeing.  Keynotes, panels and roundtables will see delegates discuss beauty, healthy eating, wellness tourism, fitness/mind-body, preventive/personalized medicine, complementary/alternative medicine, wellness lifestyle real estate, the spa industry, the thermal/mineral springs market and workplace wellness.

On social media, wellbeing is now in vogue, and a changing corporate culture [https://www.spabreaks.com/corporate-wellbeing] dictates that increasingly there is an understanding in big businesses that a balanced lifestyle leads to a more productive and long-lasting workforce.  The result is that despite our increasingly hectic lifestyles and lack of work/life boundaries, we no longer separate health from the rest of our lives in the way that we used to. Indeed, we’re getting to a space where we can see being healthy as something synonymous with enjoying ourselves and feeling good, rather than a space associated with deprivation.

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How to Get Involved In National Spa Week

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A ‘Celebration of Spa’ and our biggest ever National Spa Week yet - running from the 10th-17th September 2018 with our campaign partners Spabreaks.com and Lumity.

National Spa week aims to raise public awareness of the real physical, mental and emotional benefits that regular spa attendance can offer, and the importance of taking time for self-care by everybody and every mind.

National Spa Week gives both spa operators and spa suppliers the opportunity to leverage and benefit from extensive press coverage, to their own business advantage.

It’s free to take part, and with Spabreaks.com as our official booking partner we can offer the consumer a really easy, digital booking experience from the National Spa Week website. You will however need to register your exclusive National Spa Week package offer directly with Spabreaks.com first so that you can benefit from the on-line booking journey. Your package must fit one of two criteria, either an exclusive day spa or residential package that has a minimum of 20% off or an exclusive spa day package that allows a customer to bring a friend for free. Don’t forget to download your free marketing pack for National Spa Week and display the national spa week logo on your website.

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HUGE PRESS TURNOUT FOR THE PRESTIGIOUS NATIONAL SPA WEEK MEDIA LAUNCH EVENT

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If you haven’t got involved in National Spa Week yet then you need to get your skates on – or else risk missing out on leveraging what promises to be a huge amount of national and regional media coverage on the subjects of spa and wellness over the coming weeks in the run up to National Spa Week itself (10th – 17th September).


The media launch event was very kindly hosted by and held at the stunning Corinthia Hotel & Spa in London, (Wednesday July 25th,), as they are perfectly located on the doorstep of the press community, which helped make it as easy as possible for journalists to attend. And of course – what a beautiful spa to exhibit what the spa industry has to offer!

For anyone who doesn’t know, the purpose of holding a press launch is to get all the key consumer and/or trade publications, and influential journalists together in one place so that you can have quality ‘face time’ to properly showcase your new product, service, idea or whatever it is you are wanting to generate interest about. It’s helpful to aid coverage of press releases that you might be issuing, if journalists are already aware of you.

Journalists’ time is immensely precious and so it is testament to the compelling story we have behind National Spa Week and ‘Celebrating Spa’ that an unprecedented 50 or so journalists turned up to find out about our plans for the week.

Of course there is never any 100% guarantee, but were are extremely hopeful that we will now start being able to position our spas as real, practical solutions and centres of wellness excellence for combating many of the UK’s lifestyle health issues (stress, anxiety, sleep deprivation, digital overload, etc.) and get the industry well and truly up on that public agenda!

So, if you are a spa operator make sure you’ve got in touch with the Spabreaks.com, the official booking partner for National Spa Week, to confirm your special National Spa Week package or deal, and if you are a spa supplier, make sure you’ve got some BIG COMMUNICATIONS plans to make the most of the fact that spa and wellness is going to be top of the UK publics collective mind over the next six weeks!
Finally a huge thank you from us all here at the UK Spa Association to our wonderful National Spa Week partners Spabreaks.com and Lumity Life, for their support and help in making all this happen for us all this year, and of course to Aysun Mut and her team at the Corinthia Hotel & Spa for letting us use their superb facilities for the event. 
Written by Lisa Barden – Vice Chair, UKSA

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HUGE PRESS TURNOUT FOR THE PRESTIGIOUS NATIONAL SPA WEEK MEDIA LAUNCH EVENT

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If you haven’t got involved in National Spa Week yet then you need to get your skates on – or else risk missing out on leveraging what promises to be a huge amount of national and regional media coverage on the subjects of spa and wellness over the coming weeks in the run up to National Spa Week itself (10th – 17th September).

The media launch event was very kindly hosted by and held at the stunning Corinthia Hotel & Spa in London, (Wednesday July 25th,), as they are perfectly located on the doorstep of the press community, which helped make it as easy as possible for journalists to attend. And of course – what a beautiful spa to exhibit what the spa industry has to offer!

For anyone who doesn’t know, the purpose of holding a press launch is to get all the key consumer and/or trade publications, and influential journalists together in one place so that you can have quality ‘face time’ to properly showcase your new product, service, idea or whatever it is you are wanting to generate interest about. It’s helpful to aid coverage of press releases that you might be issuing, if journalists are already aware of you.

Journalists’ time is immensely precious and so it is testament to the compelling story we have behind National Spa Week and ‘Celebrating Spa’ that an unprecedented 50 or so journalists turned up to find out about our plans for the week.

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Industry Needs

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In this time of industry crisis every spa/salon and mobile company are vying for staff and we are now in a unique position where for once the therapist has the upper hand in the industry.

Therapists are able to choose the pick of several roles being offered by multiple brands and companies , for employers you are fighting for the best staff but are nervous that they will not stay or that they will be poached or lured away by better pay/benefits etc.

The industry needs to change the approach to staff investment in a big way otherwise there will be no therapists to fill the hundreds of roles still vacant, so what can you do?

Traditionally college’s leavers/graduates were shunned deemed not good enough to provide the necessary service and skill to the employer or client therefore being a hassle and actually costing a company money instead of making it - but really what is the cost of that now?

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Keeping Our Industry Spa Therapists Healthy - The Commission Model

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It’s strange how things work out. I have been qualified for 20 years in Beauty Therapy and also hold a degree in teaching, but I can honestly say every experience I have had throughout my career has brought me to the point that I am at now; owner of two spas with very different, yet complementary business models.

Anyone who has worked within the spa industry for a long time knows that recruitment is the one thing that presents the most challenges.  So when I started both my businesses last year I knew that, especially for spa businesses, I would have to think carefully about how to manage the situation.

However, the thing that I lacked most was time …..A common story I know!

My therapy business in Hayle had been up and running for just eight weeks when we were approached to look after the management of the treatment rooms at Una resort. I had done all the ground work setting up one business so felt that by simply mirroring what we had already done we could achieve the management of both.

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National Spa Weeks & Lumity Life: A match made in heaven

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You don’t have to go far to discover that our modern lives are now busier and more stressful than ever. With so much going on in everyone’s everyday lives, it’s key to remember, there’s always time to relax. That’s why National Spa Week is so important and our key sponsors, SpaBreaks.com and Lumity Life agree.

SpaBreaks.com, our official spa partner and Lumity Life, our official product partner have teamed up to ensure that the UK takes a moment to relax and unwind. Of course, with their spa retreats relaxation packages, this is something that SpaBreaks.com have been doing for a while. We’re here today to talk about the benefits of our product partner, Lumity.

Lumity all started when its founders noticed the all-too-familiar signs of stress and fatigue both inside and outside. They began to think more deeply about just what it is the body needs to grow older and wiser whilst still staying youthful and energetic.

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WSAW Trade Associations

Question 

How can spas get involved with industry associations and why is it something they should consider? What are the main benefits, for their business and for the industry? 

Trade Associations are non-profit organisations that unite small, private and independent industry competitors together, making many little voices into one big ‘shout’.

Trade Associations are trusted and central to an industry and uniquely able to provide a wide range of information and services to the industry that individual and often competing business could not or would not do, including collecting sensitive information for statistic or benchmarking reports or implementing codes of conduct.

Made up of representatives from private business with extensive knowledge of their shared industry, Trade Associations communicate a collective view to a range of interested stakeholders including government departments, agencies, regulators, media and other key opinion formers. They know the issues moving up the agenda of the policy makers early enough to take a communal stand should national, regional or local legislation threaten to harm small businesses. Equally, they can also help identify any emerging issues and develop solutions to problems.

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The Secrets of Client Attraction

              

Press Article

Guild News

March 2018

Adam Chatterley, on behalf of the UK Spa Association, writes about his four secrets to getting ALL the clients you'll ever need!

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The benefits of Infrared Sauna for Detoxification

INFRARED DETOXIFICATION

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Julia Leone, writing on behalf of the
UK Spa Association, discusses the benefits of Infrared Sauna for Detoxification

What is an Infrared Sauna

Infrared Sauna is a therapy for detoxification, healing and is also an alternative health option, which benefits the body in more natural and organic ways.

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In Conversation - Helena Field General Manager UKSA

Name: Helena Field

Company: UK Spa Association

Job Position: General Manager

Q1. What first attracted you to the beauty industry?

A1. I wanted to work with people and had an interest in holistic health from a young age.

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A NEW ICE AGE EMERGES

A NEW ICE AGE EMERGES

 

THE NEWEST TECHNOLOGY TO COME TO SPA IS NOT JUST COOL, IT’S VERY COOL….

 

Jennifer Aniston’s doing it, Roger Federer can’t get enough of it and Ronaldo does it regularly in his own home. What are we talking about? The newest technology to come to spa Cryo Therapy. It’s a term you may have heard of so let’s discuss the what’s why’s & wherefores.

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LOOK BACK INTO OUR DNA TO SHAPE THE FUTURE OF SKINCARE

LOOK BACK INTO OUR DNA TO SHAPE THE FUTURE OF SKINCARE

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THE BUILDING BLOCKS OF LIFE

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DNA Profiling identified I had a missing ‘marker’; CYP1A2 - the one responsible for producing collagen…… argggghh!!

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Spa-tailing – How to Get Confident With Selling from a Therapists Point of View

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In the spa and salon business, retail obviously makes a difference to the bottom line and it can be an easy recurring income revenue. But how do we boost the team members who don’t feel confident in retailing?

Maddie Parks, Beauty Therapist at The Reef, shares her thoughts, “Starting as an apprentice, I wasn’t confident in retail to begin with. I found it can be quite daunting, almost like there’s pressure to sell within the job role, and being new to the industry, I didn’t know where to begin.

“The first thing that helped me, was getting to know the products; trying them out myself and familiarising myself. This way, I felt I could better recommend my clients products that related to their consultation and give them the best results. What also made a huge difference to me, was listening to my client thoroughly in the consultation. This way I could use my knowledge to the best of my ability to benefit my client in salon and at home, with the correct products and homecare.

“After a while, I noticed my clients were really appreciative of the advice I was giving and they started asking more questions. This gave me a massive boost, because I knew I was helping them. My final point to share is that every little bit counts; whether it be a nail polish after a manicure, or luxury skincare product after a facial/body treatment. Each retail item sold made me more confident, and now I find it a much easier, and more natural, process. It’s been great to see the big difference in my KPI figures and commission, and I know I am helping my clients with recommendations, and that feels good.”

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Spa-thers Day

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Treatments for men are being offering more as a feature in spa menu’s and treatment rooms today. Male themed treatments are promoted around Father’s Day, Birthdays and Christmas. 

Men go to a spa, for different reasons than women, and most men don’t feel especially drawn to the idea of ‘pampering’.

Spa treatments for men should be clearly described with details of the treatment which focus on its physical effect and benefits. 

Whilst men appreciate when their skin feels good and their muscles feel relieved of pain they need to know from the start this will be the outcome.

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