Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Industry Needs

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In this time of industry crisis every spa/salon and mobile company are vying for staff and we are now in a unique position where for once the therapist has the upper hand in the industry.

Therapists are able to choose the pick of several roles being offered by multiple brands and companies , for employers you are fighting for the best staff but are nervous that they will not stay or that they will be poached or lured away by better pay/benefits etc.

The industry needs to change the approach to staff investment in a big way otherwise there will be no therapists to fill the hundreds of roles still vacant, so what can you do?

Traditionally college’s leavers/graduates were shunned deemed not good enough to provide the necessary service and skill to the employer or client therefore being a hassle and actually costing a company money instead of making it - but really what is the cost of that now?

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Keeping Our Industry Spa Therapists Healthy - The Commission Model

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It’s strange how things work out. I have been qualified for 20 years in Beauty Therapy and also hold a degree in teaching, but I can honestly say every experience I have had throughout my career has brought me to the point that I am at now; owner of two spas with very different, yet complementary business models.

Anyone who has worked within the spa industry for a long time knows that recruitment is the one thing that presents the most challenges.  So when I started both my businesses last year I knew that, especially for spa businesses, I would have to think carefully about how to manage the situation.

However, the thing that I lacked most was time …..A common story I know!

My therapy business in Hayle had been up and running for just eight weeks when we were approached to look after the management of the treatment rooms at Una resort. I had done all the ground work setting up one business so felt that by simply mirroring what we had already done we could achieve the management of both.

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National Spa Weeks & Lumity Life: A match made in heaven

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You don’t have to go far to discover that our modern lives are now busier and more stressful than ever. With so much going on in everyone’s everyday lives, it’s key to remember, there’s always time to relax. That’s why National Spa Week is so important and our key sponsors, SpaBreaks.com and Lumity Life agree.

SpaBreaks.com, our official spa partner and Lumity Life, our official product partner have teamed up to ensure that the UK takes a moment to relax and unwind. Of course, with their spa retreats relaxation packages, this is something that SpaBreaks.com have been doing for a while. We’re here today to talk about the benefits of our product partner, Lumity.

Lumity all started when its founders noticed the all-too-familiar signs of stress and fatigue both inside and outside. They began to think more deeply about just what it is the body needs to grow older and wiser whilst still staying youthful and energetic.

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WSAW Trade Associations

Question 

How can spas get involved with industry associations and why is it something they should consider? What are the main benefits, for their business and for the industry? 

Trade Associations are non-profit organisations that unite small, private and independent industry competitors together, making many little voices into one big ‘shout’.

Trade Associations are trusted and central to an industry and uniquely able to provide a wide range of information and services to the industry that individual and often competing business could not or would not do, including collecting sensitive information for statistic or benchmarking reports or implementing codes of conduct.

Made up of representatives from private business with extensive knowledge of their shared industry, Trade Associations communicate a collective view to a range of interested stakeholders including government departments, agencies, regulators, media and other key opinion formers. They know the issues moving up the agenda of the policy makers early enough to take a communal stand should national, regional or local legislation threaten to harm small businesses. Equally, they can also help identify any emerging issues and develop solutions to problems.

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The Secrets of Client Attraction

              

Press Article

Guild News

March 2018

Adam Chatterley, on behalf of the UK Spa Association, writes about his four secrets to getting ALL the clients you'll ever need!

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The benefits of Infrared Sauna for Detoxification

INFRARED DETOXIFICATION

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Julia Leone, writing on behalf of the
UK Spa Association, discusses the benefits of Infrared Sauna for Detoxification

What is an Infrared Sauna

Infrared Sauna is a therapy for detoxification, healing and is also an alternative health option, which benefits the body in more natural and organic ways.

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In Conversation - Helena Field General Manager UKSA

Name: Helena Field

Company: UK Spa Association

Job Position: General Manager

Q1. What first attracted you to the beauty industry?

A1. I wanted to work with people and had an interest in holistic health from a young age.

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A NEW ICE AGE EMERGES

A NEW ICE AGE EMERGES

 

THE NEWEST TECHNOLOGY TO COME TO SPA IS NOT JUST COOL, IT’S VERY COOL….

 

Jennifer Aniston’s doing it, Roger Federer can’t get enough of it and Ronaldo does it regularly in his own home. What are we talking about? The newest technology to come to spa Cryo Therapy. It’s a term you may have heard of so let’s discuss the what’s why’s & wherefores.

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LOOK BACK INTO OUR DNA TO SHAPE THE FUTURE OF SKINCARE

LOOK BACK INTO OUR DNA TO SHAPE THE FUTURE OF SKINCARE

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THE BUILDING BLOCKS OF LIFE

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DNA Profiling identified I had a missing ‘marker’; CYP1A2 - the one responsible for producing collagen…… argggghh!!

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Spa-tailing – How to Get Confident With Selling from a Therapists Point of View

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In the spa and salon business, retail obviously makes a difference to the bottom line and it can be an easy recurring income revenue. But how do we boost the team members who don’t feel confident in retailing?

Maddie Parks, Beauty Therapist at The Reef, shares her thoughts, “Starting as an apprentice, I wasn’t confident in retail to begin with. I found it can be quite daunting, almost like there’s pressure to sell within the job role, and being new to the industry, I didn’t know where to begin.

“The first thing that helped me, was getting to know the products; trying them out myself and familiarising myself. This way, I felt I could better recommend my clients products that related to their consultation and give them the best results. What also made a huge difference to me, was listening to my client thoroughly in the consultation. This way I could use my knowledge to the best of my ability to benefit my client in salon and at home, with the correct products and homecare.

“After a while, I noticed my clients were really appreciative of the advice I was giving and they started asking more questions. This gave me a massive boost, because I knew I was helping them. My final point to share is that every little bit counts; whether it be a nail polish after a manicure, or luxury skincare product after a facial/body treatment. Each retail item sold made me more confident, and now I find it a much easier, and more natural, process. It’s been great to see the big difference in my KPI figures and commission, and I know I am helping my clients with recommendations, and that feels good.”

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Spa-thers Day

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Treatments for men are being offering more as a feature in spa menu’s and treatment rooms today. Male themed treatments are promoted around Father’s Day, Birthdays and Christmas. 

Men go to a spa, for different reasons than women, and most men don’t feel especially drawn to the idea of ‘pampering’.

Spa treatments for men should be clearly described with details of the treatment which focus on its physical effect and benefits. 

Whilst men appreciate when their skin feels good and their muscles feel relieved of pain they need to know from the start this will be the outcome.

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Keeping Our Industry Spa Therapists Healthy

Practical Solutions for A Brave New World of Working

I have been in the spa industry for over 22 years, and it seems a lifetime ago when I walked through the doors of Plymouth College to train and become a "Beauty Therapist".

Back then you had to do everything that encompasses what a therapist was, and this most definitely meant massage…lots of it!

But back then there wasn't a real understanding of a therapist’s wellbeing, so you can imagine the lack of training to use our forearms etc. to help reduce the pressure on our wrists.

Jump to the 21st century, and now we have specialist courses for massage therapists - no waxing required! A trainee's can even do a course in just 6 weeks.

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Recent comment in this post
Natasha
What a fantastic article, very inspirational and something I will be looking into. Thank you
Thursday, 07 June 2018 12:28
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Spa Staff Engagement starts in the Interview

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I have always believed that the key to engaging your staff and ultimately retaining them begins at the interview.

Whilst every candidate needs to come prepared for the role for which they are being interviewed, so too should the interviewer. Study their CV and be prepared with questions. If you are interviewing for Therapists, you may get your Treatments Manager to conduct the initial interview and trade test. However, it’s essential that you as Spa Manager see them too. Meet every person for every role within your spa. Not only to check they are suitable for the role but to set your expectations of the role and what you will expect from them. This will enable them to make a clear decision on whether this is the job for them and they will have respect for you for taking the time to see them. Allow yourself a valuable 10/15 minutes to meet every potential employee.

When will I hear?

Set yourself a two-week timeframe for recruiting each role. After you have shortlisted your CV’s, choose up to six to interview. At the end of the interview give them an idea of when they will hear back from the company and stick to this. There is nothing worse than waiting to hear back from a company after a job interview. As Spa Manager, personally make the call of the offer to the successful candidate and in addition write to all the unsuccessful candidates in a timely manner.

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Armathwaite Hall Hotel & Spa in Cumbria was the host of the UK Spa Association Spring Networking Event.

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Armathwaite Hall Hotel & Spa in Cumbria was the host of the UK Spa Association Spring Networking Event.

The UK spa industry headed to The Lake District in full force with over 100 of the UK’s top spa professionals, including owners, suppliers and consultants, attending a full day of networking event. As one of the nation’s leading, multi-award winning spas achieving the prestigious ‘5 Bubbles’ in the Good Spa Guide, Armathwaite Hall made the ideal location for hosting such a prestigious event.

Following a welcome talk from Armathwaite Hall’s General Manager Simon Steele, networking amongst spa industry insiders took place alongside two inspiring talks.

This included a discussion on ‘Dementia in Spa’ from Danielle Alen, Spa Director of Lifehouse Spa in Essex, which covered the specific needs of guests with dementia, and ‘The Alternative Kitchen’ from renowned food and beverage consultant Stu Henshall which highlighted the role of plant-based menus and the growing demand for vegetarian and vegan options in hotels and spas. 

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Preparing Your Skin for Summer Time

prep skin for summer uksa blog

Combining Treatments for your clients is a benefit to the spa and also the clients’ relaxation is essential in everyday life whether it is a relaxing 30 minutes with a book or catching time to spend on yourself.

Preparing for spring it’s essential to look at how we can improve the texture of our skin after winter.

Body exfoliation

A scrub or body polish weather it is a salt or a sugar scrub is an exfoliator which leaves the skin feeling fresh, smooth, and after being moisturized feels so nice. As we come out of our winter clothes and expose areas of the body which have been wrapped up to keep warm we need to exfoliate all the dead skin cells away with an abrasive product which is massaged  across and into your skin. When rinsed away reveals a moisturized layer of fresh, clean and smooth skin.

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The rise of the Sophisticated Hen. How to cater for Hen Parties.

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Hen parties visiting spas is nothing new, but in recent years, there’s been a real trend towards the sophisticated hen party - which can translate into huge gains for spa businesses if they cater for these groups accordingly. As an online wedding planning resource for thousands of brides each year, Guides for Brides have a great insight into what brides are looking for in their hen party spa break, and how (and why) spas should be catering to this customer.

In 2017, Blue Chip Holidays polled over 2,065 brides, bridesmaids and anyone attending a hen weekend in the coming year, and asked: “Would you rather go to a classy or tacky hen party?” A huge 85% of respondents said they’d prefer classy. Of that group, 31% percent specifically cited that they wanted to be pampered at a hen.

Our own data supports this - since January, Guides for Brides had over 28,500 page views from brides and bridesmaids on our listed spas, and we expect this number to only increase as hen party planning season gets underway.

Not only is the demand for a sophisticated, pampering hen party there, but so is the capital. According to a survey by Banana Moon, the average hen party spend in 2017 was £507 per person, which reflects the move towards more luxury activities and accommodation. Take into account that the average hen party group is made up of 13 people, and you’re looking at a lucrative demographic.

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Lifehouse Spa & Hotel leads the way with Alzheimer’s Society to deliver 'Dementia Friend' training to entire staff

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Lifehouse Spa & Hotel is proud to announce it has collaborated with the Alzheimer’s Society to offer Dementia Friend Information Sessions to the entire Lifehouse staff so that they are able to provide a high level of service for guests living with dementia.

The Alzheimer’s Society’s ‘Dementia Friends’ is the biggest ever initiative to transform the way the nation thinks, acts and talks about dementia. Becoming a Dementia Friend simply means finding out more about how dementia affects a person – and then, armed with this understanding, doing small everyday things that help.

The initial batch of Information Sessions were delivered to over 50% of the Lifehouse workforce in the last quarter of 2017, with staff from all departments getting involved. The remainder will then be carried out in early 2018 to ensure all members of staff are better equipped to welcome guests with dementia to Lifehouse. This will also allow carers to feel more relaxed, knowing that their loved one is being well looked after during their visit to the hotel & spa.

Once all Lifehouse team members have received the Dementia Friend Information Sessions, the company will then identify actions they can take as, as part of the local Dementia Action Alliance, making simple changes based on what is known to be important to people affected by dementia and will truly change their experience. 

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The future of beauty at Europe’s favorite beauty business event

 

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The Natural Beauty & Spa Show is back with another helping of the best natural and organic beauty innovations the industry has to offer.  Featuring over 250 personal care and cosmetic brands, and a dynamic seminar programme full of beauty pioneers and experts – there’s plenty for retailers and buyers looking to stay ahead of the curve in an ever-evolving market.  

 

Register for your free trade ticket today – quote priority code: NPEB49

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Adding Wellness Items to Your Retail

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The world is getting more and more into wellness, health, and fitness, and the population are starting to realise the huge benefits of looking after your mind, as well as body, can make. Also, with many celebrities seeing the limelight recently, with their struggles mentally, it’s bringing the importance of mental well-being to the forefront.

Meditation is a word that is more accepted, and less ‘kooky’ these days, with many spas and industry professionals offering such a service, as well as similar spiritual and well-being treatments.

So, how can we maximise our wellness offering for our client’s needs and wants?

If your spa or salon has the feel of wellness about it, popular with massages for example, then wellness retail items could be a fantastic edition to your offering. What are we talking about? Think soothing candles, incense sticks, wellness ‘self-help’ style books, mindfulness colouring books, affirmation and angel cards, worry dolls, white sage, crystals, bracelets, meditation beads, dreamcatchers, plus Himalayan rock salt lamps and gratitude journals (both of which are currently getting lots of press coverage).

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8 Steps to Effective Management

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Keeping valued team members must be a top priority for any spa business planning to succeed over the long term. The fifth most important factor for why employees stay with an organization is money, so how do we keep our team motivated and enjoying their jobs.

Recognition is free, give it out when appropriate as it can raise the bar with your team. Another level of recognition is getting your company's Executive Team involved. Recognition coming from the 'Executive' level has a very positive impact on your employees as it lets them know that they are being watched and attention is being given.

This kind of recognition makes us all stand a bit taller. Memos and voicemails coming from the 'Executive' level stand out. This also allows you as the manger to ensure that upper management is kept abreast of the achievements your team are making for the overall success of the business... To add yet another level of stimulation, have an executive either personally call to congratulate someone (or a group) or even show up in person to shake hands and express his or her appreciation. 

On-the-Spot Praise. This too is associated with recognition but the key here is timing. When there is a reason for praising someone don't put it off for any reason! Promptness equals effectiveness. Praise people when the achievement is fresh on everyone's mind. What is effective is for us to pay attention, watch for accomplishments and go out and tell whoever it is what a great service they gave or applaud them for going above and beyond to serve the guest...praise them promptly for what they accomplished or achieved! Don't allow time to creep in and snatch away any ounce of the positive impact that praise can have when it is delivered promptly. 

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