Courtesy of The Raithwaite Estate Spa, N Yorks
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UK Spa Association

News and views from the UK Spa Association

Creating Christmas Gift Ideas to Offer Your Audience

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Ok, so we’re at the November newsletter now, it’s finally safe to start talking about Christmas. It’s time to make sure we are prepared with our offering for Christmas treats and gifts. Have you started thinking about what you can offer?

One of the biggest things for us to put our focus on is gift vouchers. Gift vouchers make such a lovely gift, as we all love a little indulgent treat and some relaxation time. Monetary amounts are obviously handy to offer and gift another, as the recipient can completely choose what they would like to enjoy on their visit. So, making sure we promote these for Christmas gifts will help bring awareness and hopefully more clients and increased income to us.

You could also share a list of your top Christmas product gifts to share with your audience? Luxurious and pampering products to provide an at home spa treat. Set the scene… invite your guest, who’s reading about your treats, in with the picture of a candlelit bath as you discuss the aromas from both the candle and bath product form your skin and body care range.

Another great idea, if you offer retreats or programmes and packages, is to promote the benefits of these for a Christmas treat idea. Becoming more and more popular, people are starting to realise the huge benefits of that time out spent refocusing mind and improving well-being. I held a Relaxation Retreat in Southern France at the beginning of October and some of the words used in feedback were that it was life-changing, that it had made such a positive impact, that they realised they need to be proud of small steps forwards and goals achieved, that they can push the comfort zone and it feels great and only continues to expand the comfort zone, and much more. Imagine giving or receiving a gift like that as a festive treat? What a great gift to promote and share for those who may wish to treat a loved one to something similar.

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Wellness Retreats, are trending what could you learn from them?

A wellness retreat is a special kind of getaway - not quite a vacation, not quite an adventure, and yet likely the most rewarding getaway you’ll ever give yourself. Because that’s exactly what a wellness retreat is - a gift to yourself, a chance to up the ante on your mental and spiritual well-being.

Going on a wellness retreat takes you out of your everyday life in a way just about nothing else can. You can choose your degree of removal, but often the best way to get the most out of the experience is to completely unplug - leave the job behind, shut down your technology, and allow yourself to simply BE.

Here are reasons to even consider this kind of getaway in the first place.

Taking Time for Yourself

Image credit appleyoga (Katy Appleton Retreats)

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To some this can seem selfish, to

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The future of Health and Wellbeing is in our own hands

Why do we need to start taking care of ourselves?

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Welcome to the busiest and most demanding time of our lives where every day brings additional new challenges, stresses and strains!

 We are now connected to the world 24 hours a day, 7 days per week. The internet, smartphone technology, and social media have created an ability to compete and respond instantaneously, but the downside to this is that it means we are all ‘always on’.

There is so much information out there – more than at any other time in human history – and all of it is easily accessed by the touch of a phone screen wherever we happen to be. Each day our minds are bombarded with thousands of images and an immeasurable amount of information is being absorbed by our brains.

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Autumn/Winter marketing is upon us, what are you offering?

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Autumn has arrived and it’s a great time to bring a focus back to those warming treatments. Soothing massages, hot stones, and all things spicy and festive.

So, what can you offer this Autumn/Winter?

There are many things you can introduce, it’s finding the perfect one to fit your brand and offering. There are a range of skin and body care companies, which offer products allowing you to offer limited edition treatments in line with the season. You can use these to create your very own personalised products and treatments, giving a bespoke feel which also keeps things fresh and inviting.

With Halloween and the arrival of Autumn, it’s also time to start thinking about Christmas treats. Perhap you could offer a pumpkin facial, an orange and cinnamon pedicure or massage, or maybe a warming clove or ginger body scrub?

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World Wellness Weekend

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The weekend of 22nd and 23rd September was World Wellness weekend, celebrated in over 80 countries around the world. A number of spas, beauty salons, suppliers and industry experts joined in the celebrations this year. Here is a taste of what was on offer this week across the country.

The Cafe Royal did it in style, with Akasha Wellness Weekend. Offering a number of complimentary group sessions. Join our trusted resident wellbeing experts and tutors from Aromatherapy Associates in a number of sessions dedicated to nourishing mind, body and soul.

Shakti Veda Spa London offered a “How to abhyanga massage” via Instagram if you were not able to visit them in the spa for a treatment.

The Balmoral in Edinburgh in collaboration with Tribe Yoga offered three yoga classes over the weekend, to revive yourself post yoga you were treated to smoothie and energy ball.

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Salon & Spa Networking Lunch launches at Professional Beauty North

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On Sunday 21st October, Professional Beauty North will host a dedicated forum for salon and spa professionals to discuss business challenges and share solutions among like-minded colleagues, industry experts and leading brands.

New for 2018, the initiative will take place alongside the leading beauty and spa exhibition at Manchester Central, aiming to help professionals in the industry to improve their businesses through collaborative discussion and problem-solving.

Salon and spa owners and managers, as well as sole traders, are invited to put business-related challenges and questions to the experts in a round-table discussion format. Key topics will include:

Staff management – recruiting and retaining the best talent

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Bridal skincare treatments

Whether it’s a last-minute pamper in the run-up to the big day or a series of targeted treatments to get the glowing skin for the photos, brides are a bath beauty cucumber 3192fantastic audience to target when it comes to skincare treatments, as often women feel more able to invest in premium skincare ahead of their wedding day than at any other time. Here’s how to capture that demographic according to wedding experts Guides for Brides.

Know your timeframes

As brides are working to a specific countdown to their day, it’s important that you’re aware of the date and what can be achieved in that time. Don’t recommend intensive treatments or facials too close to the day in case of adverse reactions, and be clear and realistic with the bride if she’s looking for targeted results such as fine line or rosacea reduction ahead of the wedding.

Upsell a series

Speaking of targeted treatments, brides are the perfect audience to sell a series to, especially if they start planning in advance. Treatments like microdermabrasion, laser facials and peels work best in a series and are likely to be the kind of thing that brides are after anyway, so use this as an upselling opportunity.

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National Spa Week – Who’s got your back?

Hygen                                                             Are you Prepared for National Spa Week Guidance

 

National Spa Week – Who’s got your back?

10th -17th September

Are you ready to benefit from the message of National Spa Week – “more people into more spas more often” A fabulous objective for the industry but what about the practicalities of more people in your spa?

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Summer holidays …

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For many, travel is all about experiencing other cultures, understanding different traditions and learning about a country's rich historical tapestry. It's about throwing yourself out of your comfort zone, exposing your senses to new sights, smells and sounds, and really getting beneath the skin of a place.

Yes, yes that's all well and good, thank you very much, you might be thinking — but what if you just want to head to the sun and partake in some serious self-indulgence? What's so wrong with wanting to lie on a pristine white sand beach, swim in a crystal-clear ocean and head to the spa to be preened and pampered to within an inch of your life?

Nothing at all, we say. Nothing. At. All.

When I return from holiday I often find myself inspired by what I have experienced and seen. One of my most memorable experiences was visiting Six Senses Yao Noi in 2012. My biggest take away from this holiday was the concept of ‘new luxury’. We spend so much of our energy and our lives in the act of doing, chores, tasks, work and those all-consuming emails. We never have a moment of quietude with the 24-hour news cycle, social media and the extended workday due to constant accessibility. At Six Senses there is a real sense of coming back to the centre, switching off and reconnecting with family and loved ones without the distractions listed above. Enjoying the simple life, albeit in the surroundings of absolute luxury, carved out in a natural and understated setting.

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Lavish believe B2B market key to increased spa bookings

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The Lavish spa voucher brand has relaunched with a new look and new ownership and is already helping to increase bookings for their spa partners. Working with a range of properties across the UK, Lavish believes that spas can see real success by not only looking at a consumer audience, but by also targeting deals and awareness into the business market, namely through employee engagement and ‘perk’ platfoms. 

These platforms allow employers to offer employees subscribed to its platform a range of perks, including things like free phone insurance, cinema tickets, and 2 for 1 meal deals when eating out – and spa vouchers through Lavish. 

The spa sector is of interest to employers as employee wellbeing has become marked in importance for many employers. A recent CIPD report showed that two-fifths of employers have a standalone well-being strategy and over half agree that employee well-being is on senior leaders’ agendas. Positive results include boosted employee morale and engagement (44%), a healthier and more inclusive culture (35%) and lower sickness absence (31%) to name just a few. 

The platforms account for an audience for Lavish of over 15 million employees and include platforms such as WeGift, Edenred and Reward Gateway, used by some of the biggest businesses in the World. Lavish believes this opens up a whole new audience for spas and beauty businesses. 

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Treatments on brand

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A great way to liven up your services offered and build more awareness and strength for your brand is to look at your services and create and introduce treatments that link to your brand or your location.

Restaurants do this well, by using local ingredients and produce. Customers tend to love local and it’s a great way to sell in an enticing way.

How could you link you brand and location? For example… Are you by the sea? Could you offer seaweed based products and treatments that link to that theme? Perhaps someone local creates products with local ingredients which you could use.

Located in the city with time conscious guests? You could offer treatments with two therapists at a time or mini treatments.

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Spa Qualifications what are my choices?

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As it is coming up to September Schools, Colleges and Universities are ready to begin the next academic year; our thoughts turn to what new qualifications can we gain or upskilling of qualifications to ensure we are currently in the spa industry. It is predicted that the spa industry will grow extensively globally, so a great time to gain or upgrade your spa qualification. Allied Market research from says:

SPA Industry Overview:

Global Spa Services Market projects that the market would reach $154.6 billion by 2022. Medical spa is expected to register the fastest growth, during 2016-2022. https://www.alliedmarketresearch.com/spa-market

In Spa qualifications you will learn the practical and theory required to be an outstanding spa therapist, learning about treatments such as Specialised Body Wraps, mask and Scrubs, Water Therapy such as Hydrotherapy treatments, Vichy showers to name a few.

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Apprentices meeting the Skills Deficit

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Recruiting skilled therapists trained to the standards required to cover at least 90% of the treatments advertised on your Spa menu is difficult today.

Have you ever hired a member of staff and not had to train them on the treatments you deliver, or need to send them on training?

This is all time consuming, expensive and no guarantees the member of staff will stay with you indefinably.

The National Apprenticeship

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Wellness Collective Events – Spa Networking Experiences With A Difference

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Max Laurence-Gutteridge reflects on his passion for the spa and wellness industry and the journey that led him to create Wellness Collective Events.

IMG_2069.JPGThroughout my childhood I always wanted to be a Paramedic. The idea of helping people, the fast paced environment, and the opportunity to help save lives was very appealing. 

However, as many of us do, I actually ended up leaving school and heading off to college to study something entirely different. In my case it was business management and event production.

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Team Incentives and Targets

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One of the best things we can do for our team is work on keeping things motivating and fun. Everyone loves to know how they are performing, so it’s important to have brief regular (fortnightly tends works well) one to one meetings in which you can run through the individual team member’s performance and KPI reports and created personal targets relating to these.

From the reports, you can track rebooking rate, course sales, retail sales, average hourly income, utilisation, and much more; this all helps you to get a clearer picture on team performance and you can discuss where improvements could be made.

It can be useful to also have targets set for the team. Perhaps a daily target for the salon to aim for, which is updated regularly throughout the day to see if the team is on the way to hitting target. It can be motivating for the team to work together to try and achieve the goals and also rewarding to see the goal achieved.

Sporadic incentives also help to keep things fun and interesting with a little light-hearted competitive edge. Incentives such as, the highest retailer of the week wins a treatment of their choice to a set value, therapist with the highest hourly income for the week gets to go home half hour/an hour early paid at a mutually convenient time, the one who sells the most in course sales wins a voucher to a shop of their choice or cinema tickets. You could even put the team into pairs and the winning pair for the fortnight/month wins afternoon tea for two perhaps? Or a whole team targets which wins money towards a night out, and so on.

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Keeping Your Cool In The Heatwave!

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Oh yay! It’s summer and yes, it’s oh so hot! Summer is funtime as we get to play outdoors, take a vacation, dig our toes into the sand and enjoy the coolness of a pool, pond or river.

With British summers being the hottest on record we need to find ways to keep cool at home. I have a few tips that I have adapted from the spa industry:

  • Hydrate. Hydrate. Hydrate.

Your body is about 60% water. So keep drinking. Toss a little fruit slice in for some added flavour. My current favourite is a few mint leaves, a dash of lime or a slice of lemon with ice.

Keep the children topping up on water throughout the day. We have had fun making different flavoured ice cubes in fun shapes.

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From Therapist to Spa Manager in Five Years Hannah Swindells of Shrigley Hall tells her inspirational story…

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What made you want to work in the industry? What route did you take in?

Strange as it may seem, from being very young I always wanted to be a chef.  All throughout my education I dedicated most of my time to that career path, since starting to work at the age of 13 in a quaint farm owned Cheshire tearoom. I even went on to do further work experience at a highly reputable Cheshire restaurant.

In my teens, I was so eager to get out into the food industry and work, but it was only when I went to the prospective college ‘show arounds’ that I had a change of heart. It was a discussion with one of the beauty tutors at the college that changed my mind. I could see where a career in spa & beauty could take me, and how I could develop within an industry with great potential for progression and growth and a huge variety of different routes in.

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Training never looked so good

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Have you ever thought about using apprenticeships to train and upskill your staff?

Why are apprenticeships important?

An apprenticeship is an excellent alternative to traditional training. It not only offers the chance to ‘earn while you learn’, but it is also a more practical approach to learning. By offering your staff the chance to undertake an apprenticeship, they’ll not only be able to upskill within the comfort and capacity of your business, they will also be able to implement the theory they learn immediately whilst working.

How they work?

Apprenticeships are open to people of all ages and different stages of a career. There are different levels available to suit the needs of an individual learner, for example, Beauty Therapy Level 2 & 3 or Nails Level 2 & 3. There are also Professional Apprenticeships on offer, namely, Customer Service or Team Leading and Supervising courses.

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How spas are changing in 2018

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Over the past 10 years the spa industry has changed, and so too has our collective attitude towards health and wellbeing.  In 2018, health is as fashionable as the Kardashians, and with that exposure has come a new appreciation of the many guises and components that can contribute towards meaningful, everyday wellbeing.

This year, more than any other, we have seen the rise of the personal wellness trend.  Where once we lived in a culture of bulk buying and throwaway style, the appreciation for investment in ourselves is now far greater, and that extends to health. From our face creams to our internal monologue, this is the year that has seen the rise of quality over quantity, as well as the understanding that health has an abundance of elements to it, from diet, nutrition and exercise, to meditation and even a little indulgence.

At the 2018 Global Wellness Summit, that trend will be galvanized with the year’s theme set as 'shaping the business of wellness’ - how the spa industry can support that growing interest and seismic shift in the collective desire for wellbeing.  Keynotes, panels and roundtables will see delegates discuss beauty, healthy eating, wellness tourism, fitness/mind-body, preventive/personalized medicine, complementary/alternative medicine, wellness lifestyle real estate, the spa industry, the thermal/mineral springs market and workplace wellness.

On social media, wellbeing is now in vogue, and a changing corporate culture [https://www.spabreaks.com/corporate-wellbeing] dictates that increasingly there is an understanding in big businesses that a balanced lifestyle leads to a more productive and long-lasting workforce.  The result is that despite our increasingly hectic lifestyles and lack of work/life boundaries, we no longer separate health from the rest of our lives in the way that we used to. Indeed, we’re getting to a space where we can see being healthy as something synonymous with enjoying ourselves and feeling good, rather than a space associated with deprivation.

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How to Get Involved In National Spa Week

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A ‘Celebration of Spa’ and our biggest ever National Spa Week yet - running from the 10th-17th September 2018 with our campaign partners Spabreaks.com and Lumity.

National Spa week aims to raise public awareness of the real physical, mental and emotional benefits that regular spa attendance can offer, and the importance of taking time for self-care by everybody and every mind.

National Spa Week gives both spa operators and spa suppliers the opportunity to leverage and benefit from extensive press coverage, to their own business advantage.

It’s free to take part, and with Spabreaks.com as our official booking partner we can offer the consumer a really easy, digital booking experience from the National Spa Week website. You will however need to register your exclusive National Spa Week package offer directly with Spabreaks.com first so that you can benefit from the on-line booking journey. Your package must fit one of two criteria, either an exclusive day spa or residential package that has a minimum of 20% off or an exclusive spa day package that allows a customer to bring a friend for free. Don’t forget to download your free marketing pack for National Spa Week and display the national spa week logo on your website.

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